Admissions Engagement Strategies Presented by Suzanne Hancock - - PowerPoint PPT Presentation

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Admissions Engagement Strategies Presented by Suzanne Hancock - - PowerPoint PPT Presentation

An Educate Plus Sponsor Webinar Admissions Engagement Strategies Presented by Suzanne Hancock Engagement is a customer-centric approach that provides value beyond a What d do we e transactional relationship. It is about providing


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Admissions Engagement Strategies

Presented by Suzanne Hancock

An Educate Plus Sponsor Webinar

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What d do we e mean b by “en engagement”? ”?

  • Engagement is a customer-centric

approach that provides value beyond a transactional relationship.

  • It is about providing quality interactions

and experiences that develop trust, loyalty and commitment from families.

  • It is a measure of how a school interacts

with families across all touchpoints throughout their lifecycle with the school.

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Scope of discussion

  • Explore the cycle of events that lead to

an enrolment

  • Identify opportunities that provide

purposeful and meaningful interaction

  • Share engagement initiatives
  • Consider a strategy for your school
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The Evolution

  • f School

Admissions

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The Cycle of Events

Prospects Applicants Confirmed Enrolled

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The Journey of the Prospective Family

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Mapping the Journey

Discover Research Compare Short list Apply Review Accept Prepare Commence Promote

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Opportunities for Engagement

ONLINE PROSPECTUS TOURS OPEN DAY INTERVIEWS ORIENTATION

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Discover Research Compare Short list Apply Select Accept Prepare Commence Promote

Touch Points

Online Prospectus Tours Open Day Interviews Orientation

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Pain Points

Discover Research Compare Short List Apply Select Accept Prepare Commence Promote

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Ghosts Prospects Enrolled Students Parents Support Staff Teachers Board Sponsors Alumni

Bringing it all together

Discover Research Compare Short List Apply Select Accept a Place Prepare Commence Promote

WOMM Social Media Print Website Tours Open Day Interviews Offers Events Orientation

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Ideas for Engaging!

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Thinking about an

  • nline

seminar?

  • Use high quality speakers
  • Make it interactive
  • Show emotional intelligence
  • Run a pilot program
  • Focus on topics relevant to your

families needs

  • Piggyback off your stakeholders
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Documenting your strategy…

  • Define your goals and objectives
  • Describe your families
  • Map the prospective family journey
  • Identify touch points and pain points
  • Propose a range of initiatives
  • Make it happen
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Questions?

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Independent Contractor Contact Name: Suzanne Hancock Email: suzie.hancock@optusnet.com.au Phone: 0412 464 242

An Educate Plus Sponsor Webinar