Admissions Engagement Strategies Presented by Suzanne Hancock - PowerPoint PPT Presentation

Jan 03, 2023 •352 likes •522 views

An Educate Plus Sponsor Webinar Admissions Engagement Strategies Presented by Suzanne Hancock Engagement is a customer-centric approach that provides value beyond a What d do we e transactional relationship. It is about providing

An Educate Plus Sponsor Webinar Admissions Engagement Strategies Presented by Suzanne Hancock
Engagement is a customer-centric • approach that provides value beyond a What d do we e transactional relationship. It is about providing quality interactions • mean b by and experiences that develop trust, loyalty and commitment from families. “en engagement”? ”? It is a measure of how a school interacts • with families across all touchpoints throughout their lifecycle with the school.
• Explore the cycle of events that lead to an enrolment Scope of • Identify opportunities that provide purposeful and meaningful interaction discussion • Share engagement initiatives • Consider a strategy for your school
The Evolution of School Admissions
The Cycle of Events Prospects Applicants Confirmed Enrolled
The Journey of the Prospective Family
Mapping the Discover Journey Promote Research Commence Compare Prepare Short list Accept Apply Review
ONLINE PROSPECTUS Opportunities for TOURS OPEN DAY Engagement INTERVIEWS ORIENTATION
Online Touch Prospectus Points Tours Discover Promote Research Open Day Commence Compare Orientation Prepare Short list Accept Apply Select Interviews
Pain Points Discover Promote Research Commence Compare Prepare Short List Accept Apply Select
Ghosts Alumni Prospects WOMM Social Orientation Media Discover Promote Research Sponsors Enrolled Bringing Events Print Commence Compare it all together Prepare Short List Offers Website Board Students Accept a Apply Place Select Interviews Tours Open Day Teachers Parents Support Staff
Ideas for Engaging!
• Use high quality speakers Thinking • Make it interactive about an • Show emotional intelligence • Run a pilot program online • Focus on topics relevant to your families needs seminar? • Piggyback off your stakeholders
• Define your goals and objectives Documenting • Describe your families • Map the prospective family journey your • Identify touch points and pain points strategy… • Propose a range of initiatives • Make it happen
Questions?
An Educate Plus Sponsor Webinar Independent Contractor Contact Name: Suzanne Hancock Email: suzie.hancock@optusnet.com.au Phone: 0412 464 242

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