Addison Arave | Ben Snodgrass | Dylan Phillips | Noelle Ball | - PowerPoint PPT Presentation

Addison Arave | Ben Snodgrass | Dylan Phillips | Noelle Ball | Preston Jardine

Background Only Authorized Apple Retailer and ● Repair store in Rexburg Established and owned by Devin Dial ● for 5 years

Goals and Objective Increase public awareness and social media interaction by 15% ●

Target Audience Primary ● BYU Idaho Students with Apple Products ○ Age: 18-24 ○ Secondary ● Apple users in Rexburg ○ Residents ○

Research ● Survey Questions Devices used by students ○ Streaming services used by students ○ What determines where devices are repaired ○ Have they heard of iSource ○ ● Findings 32% of students have Apple computers ○ 76% of students have iPhones ○ 85% of students have not heard of iSource ○

● Strengths Location ○ “Love” wall ○ ● Weaknesses Cost of advertising ○ Not well-known ○

● Opportunities Social Media ○ Advertising through local businesses (Paramount 5) ○ ● Threats iRepair ○ Cellvation ○ Stores in Idaho Falls ○

Strategies and Tactics ● Social Media Reworked the look of Facebook and ○ Instagram “Love” wall photo contest ○ Posts on Instagram ○ ● Commercial Production ● Online Advertisements

“Love” Wall Campaign

Flyer

Winner Chris Pinedo

Weekly Improvements Week 1 - 47 profile visits, 511 profile follows Week 2 - 141 profile visits, 527 profile follows Week 3 - 145 profile visits, 530 profile follows Week 4 - 1,685 profile visits, 573 profile follows 3,485% visit increase, 12.5% follow increase

Commercial

East Idaho News banner ads

Budget Item Cost Videographer $55 Commercial Placement $270 for 4 weeks Soda Vine Gift Card $15 Cookie Place Gift Card $15 Cafe Rio Gift Card $15 Total $370

Timeline January ● Survey ○ February ● Campaign preparation ○ March ● “Love” Wall campaign ○ Filming and Production of Commercial ○ Placing Commercial on Paramount 5 ○ April ● Follow-up Survey ○

Evaluation 15% 51% TO AWARENESS

BEFORE AFTER

Future Ideas Competition for a New Mural ● Create more Social Media Posts ● Event for Opening of New Location ● Open a lounge in empty space ●

Thank you