Addison Arave | Ben Snodgrass | Dylan Phillips | Noelle Ball | - - PowerPoint PPT Presentation

Addison Arave | Ben Snodgrass | Dylan Phillips | Noelle Ball | Preston Jardine

Background

• Only Authorized Apple Retailer and

Repair store in Rexburg

• Established and owned by Devin Dial

for 5 years

Goals and Objective

• Increase public awareness and social media interaction by 15%

Target Audience

• Primary

○ BYU Idaho Students with Apple Products ○ Age: 18-24

• Secondary

○ Apple users in Rexburg ○ Residents

Research

• Survey Questions

○ Devices used by students ○ Streaming services used by students ○ What determines where devices are repaired ○ Have they heard of iSource

• Findings

○ 32% of students have Apple computers ○ 76% of students have iPhones ○ 85% of students have not heard of iSource

• Strengths

○ Location ○ “Love” wall

• Weaknesses

○ Cost of advertising ○ Not well-known

• Opportunities

○ Social Media ○ Advertising through local businesses (Paramount 5)

• Threats

○ iRepair ○ Cellvation ○ Stores in Idaho Falls

Strategies and Tactics

• Social Media

○ Reworked the look of Facebook and Instagram ○ “Love” wall photo contest ○ Posts on Instagram

• Commercial Production
• Online Advertisements

“Love” Wall Campaign

Flyer

Winner

Chris Pinedo

Week 1 - 47 profile visits, 511 profile follows Week 2 - 141 profile visits, 527 profile follows Week 3 - 145 profile visits, 530 profile follows Week 4 - 1,685 profile visits, 573 profile follows 3,485% visit increase, 12.5% follow increase

Weekly Improvements

Commercial

East Idaho News banner ads

Budget

Item Cost

Videographer $55 Commercial Placement $270 for 4 weeks Soda Vine Gift Card $15 Cookie Place Gift Card $15 Cafe Rio Gift Card $15

Total $370

Timeline

• January

○ Survey

• February

○ Campaign preparation

• March

○ “Love” Wall campaign ○ Filming and Production of Commercial ○ Placing Commercial on Paramount 5

• April

○ Follow-up Survey

Evaluation

15%

TO

51% AWARENESS

BEFORE AFTER

Future Ideas

• Competition for a New Mural
• Create more Social Media Posts
• Event for Opening of New Location
• Open a lounge in empty space

Thank you