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ADBC strategic priority at the Embassy Strengthening the strategic profile of ADBC Economic Diplomacy Sector Focus High-level visits Active involvement of Board members Attract new members goal in 2016 +40%


  1. • ADBC – strategic priority at the Embassy • Strengthening the strategic profile of ADBC – Economic Diplomacy – Sector Focus – High-level visits • Active involvement of Board members • Attract new members – goal in 2016 +40% • New secretariat function established at the Embassy

  2. • Economic Diplomacy venue What is the • Global Public Affairs platform ADBC? • High-level business network of U.S. and Danish companies • Venue for Danish Embassy and Ambassador engagement • Political and industry monitoring and insights • Access to free services ( information, counselling, practical assistance) • Access to International business network dedicated to increasing US-Denmark trade: • Unique engagement opportunities with Danish Government leadership visiting the U.S. • Knowledge network providing experts speaking on different topics: What value can ADBC provide?  Assistant Secretary of the U.S. Navy on Defense issues  Bruce Stokes on Transatlantic Trade and Investment Treaty  Søren Hermansen on renewable energy • Collaboration with US Embassy in Copenhagen in addition to affiliate networks such as: Other US Agencies and NGOs

  3. Sector committees Collaborative Forums • Roundtables with Danish Ministers Food & Agriculture • Seminars on relevant issues such as “Doing business with the USG” and energy partnerships • Topical events such as “International Reusable Energy Health Care & Life Sciences Summit” • Topic related delegations to US or Denmark Energy and Environment • Congressional Friends of Denmark • Promotion opportunities such as “EU Open House” Aerospace & Defense • Collaboration with other Nordic partners and relevant associations • Bi-monthly newsletters Maritime • ADBC LinkedIn group

  4. Jakob Bjerregaard Lina Gandløse Hansen District Energy Secretariat ADBC Energy & Environment Per Lyse Rasmussen Elizabeth Dempsey Becker Defense Healthcare & Life Sciences Ida Bo Jørgensen Anna de Klauman Food & Agriculture District Energy

  5. • Sector based approach and partnership – process rather than fixed forum • The 5 sector focus areas will be implemented in corresponding Growth Council tracks • Participation of Danish Government authorities, Danish companies (ADBC members), and Embassy/TC-USA/Consulates

  6. What’s in it for Danish companies?: • Access to Embassy services and ressources • Connection to Embassy network • Embassy organised events • Intelligence and monitoring of sector policy regulation, international trade negotiation and implications of international political developments • Influencing of Embassy focus • Involvement in planning of visits, export promotion, Public Diplomacy and Culture activities • Integrated strategic dialogue with Danish Government authorities • Enhanced access to Congress through CFD

  7. • Re-established in House in Fall 2015 • Purpose is multifold but mainly to support Embassy’s strategic sector focus • Members and activities will be coordinated in light of sector focus as well as concrete economic interests in constituencies • CFD as framework for enhanced access for Danish companies in ADBC to Congress

  8. TC USA Danish Government Embasy authorities Washington, Economic D.C Diplomacy (Growth Council) Congressional Friends of Denmark and US Danish Government Companies/ADBC authorities

  9. Large events • Congressional Friends of • EU open House • Creative Christmas Denmark Caucus Event Sector focused Events with events High Level Visitors • Receptions • Seminars • Dinners • Roundtables Charity events • Meetings

  10. • Monthly events in Sector Committtees (one sector per month) • Engagement with Congressional Friends of Demark • Meetings & receptions in connection with high-level visits from Denmark • Embassy events showcasing Danish companies – EU Open House • Annual Creative Christmas event • Network event for potential new members • Cultural and charity events with support from ADBC members

  11. • Lead sponsor for • Sponsor for an • Sponsor for an an Embassy event Embassy event Embassy event and and access to VIP and access to VIP access to VIP Bronze Sponsor - $4000 Silver Sponsor - $ 6000 Gold Sponsor - $10.000 Reception Reception Reception • Lead sponsor for • Lead sponsor for • Lead sponsor for one two sector specific one sector sector specific events specific events events • Company/product • Company/product • Company/product showcase showcase showcase possibilities for 2 possibilities for 1 possibilities for 2 1 events event event • Company logo on • Company logo on • Company logo on invitation and invitation and invitation and marketing material marketing material marketing material for Embassy/ for Embassy/ for Embassy/ADBC ADBC events ADBC events events • Company • Company • Company flyer/product in gift flyer/product in gift flyer/product in gift bag for an bag for an bag for an Embassy Embassy event Embassy event event • Mentions on • Mentions on • Mentions on Embassy website Embassy website Embassy website & & on social media & on social media on social media

  12. Indiv ivid idual/S l/Sta tart-up Associa iate te Corporate te Spo ponsorin ing Membership ip Membership ip Membership ip Membership ip Mem embership ip B Benefits its $500 annually Further $2,000 annually $3,000 annually information on Membership fee request Access to unique and influential business network Unique relations between members and the Embassy Access to bi-monthly newsletter LinkedIn blasts One One Up to 3 company Up to 5 company representative representative representatives representatives ADBC events on relevant topics and/or business and/or business (approx. 1 per month) partner partner Members can suggest topics for general or sector specific events 1 time per year 1 time per year Functions in the Embassy free - 25 % free - 25 % meeting room & conference reduction of fee reduction of fee subsequently subsequently area 25 % reduction of 50% reduction of fee fee Functions in the Ambassador’s residence Exclusive events 5 hours free 10 hours free services per year services per year Immediate access to Embassy S services/information/network Profile on the ADBC webpage Eligible for election to the board Exclusive sponsor options

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