Activity 1 Words and Phrases 7 min Business English for Expert - - PowerPoint PPT Presentation

Business English for Expert

Activity 1 Words and Phrases

Word/Expression Definition Sample Sentence

corner a market

Make a sentence using “corner a market” .

idiom. to dominate a particular market

catch on Make a sentence using “catch on” .

phrasal verb. to understand what is meant draw something up

Make a sentence using “draw something up” .

phrasal verb. prepare a plan, proposal, agreement or document in detail

venture Make a sentence using “venture” .

n. a risky undertaking

perhaps Make a sentence using “perhaps” .

adv. used to express uncertainty

• r possibility

7 min

Presentation: Proposing Projects Study the expressions below and use them in sentences. First, repeat the words after your tutor and then make sentences using the words.

Activity 2 Data Interpretation

8 min

You are a business unit director in an advertising agency. Your client asked you to present the media habits and consumption of the target market

• f his product.

The information will be useful in creating strategies and tactics for the upcoming advertising campaign of his product. The target market of the product is the group of males from class ABC ages 18 to 35 years old.

• introduce the general idea
• enumerate main points
• make a conclusion

Media Habits and Consumption Males ABC 18-35 y/o

Read the text below silently and interpret the given data. After you read all discuss with your tutor. Business English for Expert Presentation: Proposing Projects

Activity 3 Problem-solving

5 min

Deal with the problem intelligently. Read the text below silently first then discuss with your tutor. Propose a solution or idea that would provide a meaningful discussion. Business English for Expert Presentation: Proposing Projects

(For the upcoming advertising campaign of his product as shown in the graph in Activity 2)

During your presentation, your client asked for your recommendation. Propose the top 3 most appropriate medium for the latest advertising campaign of their product based on the media habits and consumption of the target market.

Activity 4 Problem-solving

5 min

Read the text below silently first then exchange thoughts with your tutor. Try to answer in 4-5 sentences. Business English for Expert Presentation: Proposing Projects

I practice my presentation. Reading notes while doing the presentation is good. I should make an eye contact with my audience.