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a sustainable energy transition Linda Steg University of Groningen, - - PowerPoint PPT Presentation

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faculty of behavioural psychology and social sciences Date 18-11-2013 | 1 Human dimension of a sustainable energy transition Linda Steg University of Groningen, Department of Psychology faculty of behavioural psychology and social

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Linda Steg University of Groningen, Department of Psychology

Human dimension of a sustainable energy transition

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Commission proposes new rules for consumer centred clean energy transition

Consumers are active and central players on future energy markets

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http://ec.europa.eu/energy/en/news/commission-proposes-new-rules-consumer-centred-clean-energy-transition

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SSH and energy transition

Sustainable energy transition requires behaviour changes and public support:

  • Adopt and use renewable energy sources
  • Adopt and use of energy efficient technology
  • Refurbishment
  • Adopt and use monitoring/control technology
  • Adopt and use storage facilities
  • Change user behaviour: reduce and balance
  • Changes and policy need to be acceptable

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Understand behaviour and policy acceptability

› Individual factors: e.g. values, norms, motives, perceptions › Contextual factors: e.g. institutions, policy, spatial, economics, technology, culture, law › Normative analysis, ethics › Interdisciplinary approach

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Steg & De Groot (2012); Steg, Perlaviciute, Van der Werff & Lurvink (2014)

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Values and preferences

Egoistic and biospheric values: › Define what is important

  • consequences for self or environment

› Shape overall positive or negative views › Help maintain positive or negative views

  • Motivated cognition – I support (or oppose)

it, so it has many (dis)advantages

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Perlaviciute & Steg (2014, 2015)

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Value conflict

› Sustainable energy behaviours can be costly, effortful or inconvenient › Reduce value conflict

  • Make sustainable energy behaviour beneficial
  • Target biospheric values

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Steg, Bolderdijk, Keizer, & Perlaviciute (2014); Steg (2015, 2016)

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Money Environment

Bolderdijk, Steg, Geller, Lehman & Postmes (2013)

Control

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Eudaimonia

› Acting sustainably feels good as it is meaningful › Positive self signal › Encourages consistent sustainable actions

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Venhoeven (2016); Venhoeven, Bolderdijk & Steg (2013, 2016)

Sustainable energy behaviour Meaning of behaviour Positive self-signal Feeling good about behaviour

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Sustainable energy behaviour and warm glow

Taufik, Bolderdijk & Steg (2014)

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Positive self-signal

Taufik, Bolderdijk & Steg (2014)

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Environmental self-identity

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Van der Werff, Steg, & Keizer (2013a; 2013b)

Past behaviour Biospheric values Environmental self-identity Sustainable energy behaviour

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Symbolic value

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Noppers, Keizer, Bolderdijk & Steg (2014)

1,0 2,0 3,0 4,0 5,0 6,0 7,0 Instrumental Environmental Signal

Importance ratings

Instrumental Signal Environmental

n.s. β= .38 β= .25

Interest in LE

R2 = .35 Beliefs

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Contexts affects whether people act upon biospheric values

› Context may facilitate or inhibit behaviour › Context affects which consequences considered

  • Norm (dis)respect cues
  • CER

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Ruepert et al. (under review); Steg, Bolderdijk, Keizer & Perlaviciute (2014); Steg (2015, 2016)

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Graffiti versus no graffiti Flyer at handlebar of bicycles How many people litter the flyer?

Keizer, Lindenberg, & Steg (2008)

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No graffiti (N= 77) 33% Graffiti (N=77): 69%

Keizer, Lindenberg, & Steg (2008)

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Keizer, Lindenberg, & Steg (2013)

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Keizer, Lindenberg & Steg (2013)

Clean environment 40% Picking up soda can 64% Sweeping 82%

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Corporate Environmental Sustainability

More sustainable energy behaviour:

› when employees strongly endorse biospheric values › when they believe their organisation is committed to CER › CER particularly encourages sustainable energy behaviour when employees do not strongly endorse biospheric values

Ruepert, Keizer & Steg (under review)

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Conclusions

› Reduce value conflicts › Target situational factors that activate and support biospheric values

  • Reminders of previous sustainable energy

behaviour

  • ‘Good’ behaviour of others
  • CER

› Normative route: solid base and cost efficient

Steg, Bolderdijk, Keizer & Perlaviciute (2014); Steg (2016)

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Mission PERSON

Platform for Energy Research in the Socio-Economic Nexus To unite and advise on European top-class SSH energy research on the human dimensions of sustainable energy transitions to promote a secure, clean and efficient energy system.

See: person.eu

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Aim PERSON

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  • 1. Establish platform top SSH research
  • Dialogue: non-SSH, industry, ETPs, government,

civil society

  • 2. State of the Societal Energy Union
  • Interdisciplinary state of the art
  • 3. Strategic Integrated Research Agenda (SIRA)
  • Share with EC, science foundations, funding agencies
  • Promote implementation of SIRA
  • 4. Yearly meeting
  • EU Sustainable Energy Week, June 22 2017
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Strategic Integrated Research Agenda 2016

  • 1. Understanding energy

use behaviour

  • 2. Promoting sustainable

energy use

  • 3. Acceptability energy

systems and policies

  • 4. Multi-method approach
  • 5. Cross-cultural research
  • 6. Interdisciplinary research
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Thank you! e.m.steg@rug.nl