A new cycle for Avanquest Paris, December 16, 2013 www.avanquest-group.com CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 1
30 years of expertise , 3 successful transitions… 120 ONLINE TRANSITION 100 80 60 40 20 0 1984 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 2
…but a new cycle is needed Stock market capitalization ONLINE TRANSITION 1984 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 3
A strategy based on 4 focuses FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS PRODUCTS CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 4
Focus FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS PRODUCTS Concentrate on our strong growth sectors Promote organic growth in these businesses Take advantage of the synergies of a € 100M global company Make Avanquest simpler and more transparent for our customers CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 5
Strategic markets FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS Focus on the most significant and most dynamic markets that are here to stay PRODUCTS The major revolutions over the last 10 years and for the next 10 years: Mobility Connected devices Apply all of the Group's competencies – R&D, marketing, distribution channels: e- commerce, retail… in those sectors where we are already operating but without focus Anticipate rather than react CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 6
Products FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS Avanquest is an innovative company … PRODUCTS …but we have to get back to a product culture Stand out in those sectors where we want to grow Anticipate trends in these markets Present a unique proposal to our customers CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 7
Avanquest Strengths FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS A presence in 7 countries , from France to the United States by way of China PRODUCTS 80% of sales made internationally A hundred employees dedicated to R&D Proven experience in e-commerce: 20 sites in 150 countries, 650,000 software items sold online annually, more than 2,000,000 mobile applications downloaded Access to more than 20,000 stores in 14 countries Relationships with the largest telecom operators, distributors and electronics manufacturers in the world CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 8
From web-to-print to mobile-to-print FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS In 3 years, Avanquest has created a web-to-print business PRODUCTS worth more than € 10M Through 5 sites today: SimplyToImpress, PhotoAffections, MyCustomCase, CanvasWorld and ClaireBella, all growing by 30 to 50% annually Avanquest has created several mobility best-sellers such as Instacards or PhotosOnTV with several million downloads annually We wanted to be the first to bring mobility into the web-to-print field by taking advantage of our experience in both worlds CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 9
From web-to-print to mobile-to-print Mobility is THE revolution of the past 15 years 2013 Smartphones PCs 2008 1995 CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 10
From web-to-print to mobile-to-print Mobility is THE revolution of the past 15 years Today, 1.4 billion photos are taken every day with a smartphone... …but these photos are trapped inside the smartphone CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 11
FreePrints by Avanquest Avanquest is launching a new product: 0 With a few clicks, print the photos from your Smartphone (as well as from Facebook, Instagram, Picasa, Dropbox, Flickr) 1,000 FREE 10x15 photos a year Pay only delivery costs 10 photos € 1.99 / 30 photos € 2.99 / 85 photos € 7.49... All formats possible – at the most competitive prices in the marketplace CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 12
FreePrints by Avanquest FreePrints by Avanquest is the simplest and least expensive solution today for printing your photos from your mobile A unique concept that has no equivalent in the world today in terms of simplicity and price Launched in the USA in August 2013 3 million photos sold between September and November Now available in France. In Europe at the start of the year. Avanquest's capacity for innovation in a high-potential sector Avanquest's capacity for taking advantage of all its strengths (R&D, Mobile, Online, distribution, Global) CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 13
Synergies with the rest of the Group The “personalized digital creativity” sector already PERSONALIZED € 30M represents € 30M for Avanquest DIGITAL CREATIVITY is the “killer app” that will help us stand out and acquire many customers € 1M Mobile-to-print Customers we can monetize: € 12M Web-to-Print - through our already fast-growing web-to-print sites - in mobile or PC applications and accessories € 12.8M Apps in the photo domain. Our ambition is to double the size € 4.2M Accessories of this business in the next 3 years CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 14
The FreePrints economic model What we've learned over the past 3 months since introducing FreePrints to the U.S. With more than 3 million photos and more than 80,000 0 customers Customer acquisition cost between $4 and $5 Annual revenue per customer between $20 and $30 Monetization on our other offers between $5 and $15 For every $1 invested, between $5 and $8 in revenue starting in the 1 st year A profitable offer from the first year on A customer life cycle several years long A larger global market than web-to-print An offer that can be developed worldwide CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 15
A broader vision From web-to-print to mobile-to-print … From printing on paper to the device – manufactured and 3D CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 16
Our expertise in connected devices FOCUS STRATEGIC AVANQUEST MARKETS STRENGTHS The company got its start with faxing on PCs – precursor to connected devices INCOME For 20 years now we have had close relations with the manufacturers of mobile phones, telecom operators and distributors - for example, each year 40 million Sony telephones are delivered with an Avanquest software For 15 years Avanquest has been a leader in utility tools for PCs. Every year we sell more than € 11M worth of PC utilities The other great revolution of the “Internet of Things" and connected devices changed everything in this field CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 17
Yesterday's world of PC utilities Backup MAJ Drivers Remote Access Maintenance Antivirus CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 18
The world of connected devices today CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 19
My Fix-It – Cloud-Based Device Management CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 20
A B2B strategy Electronics Digital equipment manufacturer distributor Telecom operator Insurer CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 21
Synergies with the rest of the Group The connected-devices sector represents € 30M CONNECTED € 30M “Cloud - based Device Mngt” is a new concept DEVICES To date, a unique concept that allows us € 19.6M Utilities to stand out in the field of PC utilities Services We will be able to monetize customers through: € 2.4M & Support • Supports and Services • data management and hosting (Arvixe subsidiary) Web & Data € 7.8M • sales of connected devices in our hosting distribution channels Connected € 0.2M accessories Our ambition is to double the size of this business in the next 3 years CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 22
The economic model Shifting to a subscription model Converting our existing customers – more than € 11M in utility software sold annually $50B B2B Automotive Developing a customer service / support business Consumer Electronics Retailers around our platform ISPs MSPs Offering complementary solutions $19.2B SMB through our partners Antivirus Remote Support IT Management Being active in all sectors: Software • B2C, which is our historical competency $8.4B Consumer Antivirus • Small & Medium-sized Enterprises Remote Support Device Management • B2B / partners we know well CONFIDENTIAL – DO NOT DISTRIBUTE ● A new cycle for Avanquest ● December 16, 2013 ● 23
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