Alumni Engagement: Going forward… A Lever to Move the Gabelli School of Business Forward Prepared by the Alumni and Development Council and the Nominating Sub-Committee of the Advisory Board Sihien Goh, Lead, Alumni and Development Council Lou Romeo, Lead, Nominating Subcommittee June 13, 2017 0 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
Alumni Engagement – A Broad Overview of Ways to Get Involved Come to campus Listen to students deliver presentations in their classes and offer constructive feedback on their content or presenting skills Judge a Gabelli School competition, such as the Pitch Competition, Consulting Cup or the Business Ethics Case Competition Have coffee with a faculty member Attend an industry-relevant academic or practitioner conference being held here at Fordham Bring a high-school-age child, sibling, cousin, or other relative to campus to learn about Fordham and the Gabelli School Attend reunion, athletic events, plays, lectures Going forward… Help Career Development Center with internships and job searches Become part of a database of alumni whom current students can contact with brief, targeted career-search questions Attend an industry-specific networking night coordinated by one of our MBA and MS student organizations List an internship or job opportunity at your organization that would welcome applications from Fordham students Share your knowledge and perspective at an undergraduate or graduate student club meeting Phone into a class for a 30- minute “Analyst Call” on a current industry issue Share your story and expertise Meet with high-potential undergraduate or graduate applicants to talk about your Fordham experience (in-person or via Skype!) Welcome current students to your company for a “site visit” to show them around and talk about your firm and your work Host one student at your office in a “Take a Fordham Student to Work Day” setting Support our admissions objectives Participate in a Boardroom Admissions Yield event to help us recruit the best and the brightest Attend an admitted- student “send - off” for new Gabelli School students who are coming from other areas of the country Be one of our “Alumni Admissions Ambassadors” in your city, anywhere around the United States or the world Take action Help to improve participation among other alumni by participating in Giving Day as a “social media” ambassador Serve on a board of advisors 1 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
Alumni Engagement – Looking Back and to the Future Goals: increase alumni engagement with our students and faculty, improve participation rates and overall giving Previously… Going forward… One Dean leading one unified Multiple academic units in the school with coordinated, strategic business school – not alumni goals, and a dedicated strategically coordinated for (but lean) development team alumni relations New tactics, employ: University alumni relations - segmentation focuses on university priorities - technology Alumni Engagement 2 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
Alumni Engagement – Context Historically, business alumni engagement were more broadly targeted Finance Young Alumni General Fordham Alumni Wall Street Council Socials Jubilee at Rose Hill – Alumni tailgate Regional Alumni Chapters “One - size fits all” – Yacht cruise – Young Alumni President’s Club In a unified school under Dean Rapaccioli, we think we can do better through strategic segmentation and targeting Finance Affinity Groups Young Alumni Other New Initiatives • FIRE – real Reunion events – Wall Street Council Young Alumni New! New! estate Foundry Board now differentiated RH New! PLUS : New! and also LC • Fordham Gents New! RISE – Young Alumni Gabelli Center • Foundry – for interested in Gabelli only New! New! sustainability Admissions Board entrepreneurs Alternative Room experiences Investments: private Honors Program for recruiting in equity and hedge Alumni Gatherings New! targeted cities funds Women’s SMIF Philanthropy Event New! Smart Women Securities Alumni Engagement 3 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
Alumni Engagement – Current Examples Affinity Group Examples High impact event topics and targeting underserved groups will allow us to increase engagement of our alumni Friendraising: Mario Batali Fundraising : Women’s Philanthropy Summit First all female philanthropy event in Fordham’s Non technical topic with a popular, celebrity appeal – the food and wine businesses 175 year history 170 attendees representing all constituencies Women have been overlooked as major donors in the Gabelli School of Business – faculty, at Fordham – significant upside students, alumni from all divisions of our 100-200 women targeted to attend from all units; school 50-75 from Gabelli; Dean Rapaccioli and Mr. Batali met privately with students and Advisory Board member Laura Roche are on the major donors Steering Committee. 97% yield on registration and $4K in revenue Context and relevant stats for Fordham: 55% of all alumni are alumnae 47% of all alumni donors (lifetime) 31% of all alumni President's Club donors 29% of alumni who give $10K or more 25% of alumni gave $25K or more in lifetime 35% of alumnae are currently identified as major gift prospects capable of 5 or 6 figure gift Less than half of this constituency has ever been visited by a Major Gift Officer – and they give anyway! Alumni Engagement 4 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
Alumni Engagement – New Tactics Leveraging Technology to Drive Engagement Results We also intend to leverage state-of-the-art technology to help drive alumni participation and donor levels GiveCampus Technology State of the art crowdfunding platform Allows us to engage new and old donors in targeted fundraising appeals – and reduce expenses by avoiding mail and gift officer travel to reach these donors This technology is especially attractive to young prospects and donors – helps us build a pipeline for the future Giving Day & Solar Panel Appeal Giving Day $65,000 raised for the Gabelli School of Business in 24 hours, with a challenge 327 Gabelli alumni donated, exceed our original goal of 175 At least 209 gifts to the business school, many NEW donors Current appeal – RISE young alumni have raised $25,000+ for solar panels as RH, attracting 80+ new donors Alumni Engagement 5 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
Alumni Engagement – Leadership Opportunities Gabelli School of Business Gabelli Advisory Board (deploying more targeted recruitment through gap analysis) Academic Centers are recruiting advisors: The Foundry Advisory Board New Accounting Center Advisory Board Fordham University Fordham University Board of Trustees Fordham University Alumni Association New! Fordham University President’s Council (also deploying more targeted recruitment) The privilege associated with leadership opportunities requires a commitment of time and treasure. Dean Rapaccioli is dedicated to incorporating industry best practices in advisory board development and management. Alumni Engagement 6 FOR GABELLI SCHOOL OF BUSINESS ADVISORY BOARD'S USE ONLY – NOT FOR FURTHER USE AND/OR DISTRIBUTION TO THE GENERAL PUBLIC.
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