SLIDE 1
Philip Sellwood
CEO, Energy Saving Trust
Associate Sponsor
The Objectives
- Bridge the gap between
awareness and action
- Bring the advertising
industry together
- Explore new concepts,
generate fresh ideas
- Encourage the uptake of a
A competition to promote greener motoring marketing Philip Sellwood - - PowerPoint PPT Presentation
A competition to promote greener motoring marketing Philip Sellwood - - PowerPoint PPT Presentation
A competition to promote greener motoring marketing Philip Sellwood CEO , Energy Saving Trust Associate Sponsor The Objectives Bridge the gap between awareness and action Bring the advertising industry together Explore new
SLIDE 2
SLIDE 3
Competition Rules
- ‘Keep it real’: existing vehicles
and approved techniques
- Any marketing / communication
discipline allowed
- Any media channel: print,
radio, TV, online, outdoor, etc.
- Targets: Educational
institutions and marketing / communication agencies
SLIDE 4
Categories
- Low Carbon Passenger Cars
- Low Carbon Fuels
- Responsible Business Transport Sponsored by
- Smarter Driving (Eco-Driving) Sponsored by
- Responsible Vehicle Use Sponsored by
- Low Carbon Vans
SLIDE 5
Judging Panel
- Chair: John Elkington
Founder & Chief Entrepreneur, SustainAbility
- Mark Hall
Marketing Director, Toyota
- Mike Longhurst
Senior Vice-President EMEA Corporate Affairs, McCann Erickson
- Naresh Ramchandani
Guardian Journalist & Founder, St Luke’s Agency
- Philip New
Senior Vice-President - Biofuels, BP
- Andy Taylor
Director of Sustainability & Corporate Citizenship, Ford Europe
- Bruce Haines
Group CEO, Leo Burnett
- Stephen Joseph OBE
Executive Director, Transport 2000
- Caroline Marshall
Consultant Editor, Haymarket Brand Media
- Jo Parry
Head of Strategic Marketing, DEFRA
- Philip Sellwood
CEO, Energy Saving Trust
SLIDE 6
Low Carbon Passenger Cars
Student Winner
SLIDE 7
Katy Albert & Helen de los Rios
Stockport College of Further & Higher Education
SLIDE 8
Katy Albert & Helen de los Rios
Stockport College of Further & Higher Education
SLIDE 9
Katy Albert & Helen de los Rios
Stockport College of Further & Higher Education
SLIDE 10
Low Carbon Passenger Cars
Agency Winner
SLIDE 11
Intelligent Marketing
“Know Your Carbon”
SLIDE 12
Intelligent Marketing
“Know Your Carbon”
SLIDE 13
Intelligent Marketing
“Know Your Carbon”
SLIDE 14
Low Carbon Fuels
Student Winner
SLIDE 15
Mahbir Thukral
University College for the Creative Arts
SLIDE 16
Mahbir Thukral
University College for the Creative Arts
SLIDE 17
Low Carbon Fuels
Agency Winner
SLIDE 18
CMW London
“Give a Hoot About the Planet”
SLIDE 19
CMW London
“Give a Hoot About the Planet”
SLIDE 20
CMW London
“Give a Hoot About the Planet”
SLIDE 21
Smarter Driving (Eco-driving)
Student Winner
sponsored by
SLIDE 22
Andrew Cragg
New College Nottingham
SLIDE 23
Andrew Cragg
New College Nottingham
SLIDE 24
Smarter Driving (Eco-driving)
Agency Winner
sponsored by
SLIDE 25
Ideas London
“Drive Smart Drive Green”
SLIDE 26
Ideas London
“Drive Smart Drive Green”
SLIDE 27
Responsible Vehicle Use
Student Winner
sponsored by
SLIDE 28
Hannah Morley & Hollie Coffey
University of Gloucestershire
SLIDE 29
Hannah Morley & Hollie Coffey
University of Gloucestershire
SLIDE 30
Responsible Vehicle Use
Agency Winner
sponsored by
SLIDE 31
AN Marketing Services
“Make Your Transport Public”
SLIDE 32
AN Marketing Services
“Make Your Transport Public”
SLIDE 33
AN Marketing Services
“Make Your Transport Public”
SLIDE 34