A Better Social World Creating Connection: What consumers want from - - PowerPoint PPT Presentation

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A Better Social World Creating Connection: What consumers want from - - PowerPoint PPT Presentation

Mar 08, 2023 418 likes •666 views

A Better Social World Creating Connection: What consumers want from brands in a divided society Sprout Social Team Gerard Murnaghan Joshua Sigler VP, GM EMEA Solutions & Partnerships Lead, EMEA About Sprout Social Sprout Social

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A Better Social World

Creating Connection: What consumers want from brands in a divided society

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Sprout Social Team

Gerard Murnaghan

VP, GM EMEA

Joshua Sigler

Solutions & Partnerships Lead, EMEA
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  • Sprout Social makes social media software used by
more than 25,000 brands and agencies around the world
  • Headquartered in Chicago, IL, USA
  • Founded in 2010
  • More than $100 million in funding
  • 2018 Best Places to Work by Glassdoor
  • 2019 Top Rated Social Media Management tool by
TrustRadius
  • 2019 Best Products for Marketers by G2Crowd

About Sprout Social

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Our customers

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The Ireland operation will enable us to more effectively serve and grow business in that region as well as act as the cornerstone of future international operations.

Justyn Howard

CEO, SPROUT SOCIAL
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  • Office was founded in March of 2018
  • More than 45 employees on St. Stephen’s

Green with plans to scale our team

  • More than 4,500 customers currently in EMEA

Dublin - EMEA HQ

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Our values

Care Deeply Embrace Accountability Champion Diversity, Equity and Inclusion Promote Open, Authentic Communication Seek Simplicity Solve Hard Problems Celebrate Change
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Marketing is experiencing

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We’re at the dawn of a new era

Communication Conversation Connection

2019-Forward


Connection

2010-2017

Conversation

2000s

Interruption

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Our industry is changing

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Our world is changing

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91%

believe social can connect people

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Expectations are evolving

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x

What today’s consumers want from brands

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78%

want brands to be the ones to connect them on social

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76%

would purchase from a brand they feel connected to

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But what does connection really mean?

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Be open Be real Be empathetic

Real connection

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Be Open

Transparency can help brands build real trust

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Be Real

Authenticity illustrates that you’re more than a faceless brand

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Be Empathetic

Relevancy showcases you understand they’re more than just your customers

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SLIDE 23 Publishing Engagement Analytics Listening Collaboration Automation

Social Connection Software

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Thank you