877 is a marketing agency that focuses on combining award-winning - - PowerPoint PPT Presentation

877 is a marketing agency that focuses on combining award-winning creative with thoughtful, proven strategy to produce results. We thrive on opportunities to meet or exceed

• ur clients’ marketing goals, live for building and strengthening

brands, and because of this, we become trusted, indispensable partners to the businesses we work with.

WHAT IS A BRAND?

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Corporate Education

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WHAT IS THE VALUE OF A BRAND?

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• Represent the quality of your school
• Attracts your constituents
• Fundraising opportunities

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WHY DO EDUCATORS NEED A BRAND?

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BRAND UNIQUENESS

Look critically at the brand identity of competing schools What makes your school unique? Researching competitors allows you to ensure your brand differentiates

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BRAND FOCUS

Align your school’s brand identity with your audience’s preferences

• Create marketing catered to your audience
• Expand your story within your community
• Facilities that match the quality of your brand

BRAND COMPONENTS

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Understand how your school’s brand can inspire

• r repel prospective students.
• Differentiate your image
• Consistent colors and fonts
• Welcoming and professional

1X 1X 1X 3.5X 1X 1X 1X 9X

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BRAND LEGACY

Incorporate your community & history into your school branding

• History creates credibility and intrigue
• The best brands are unique what is unique

about your school district

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BRAND CONSISTENCY

Ensure consistent brand elements across all marketing channels

• The true value of consistency
• Follow a style guide
• Use your brand correctly

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Norris School District

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Boone Central Public Schools

THANK YOU!

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