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#AMACurata @GetCurata www.GetCurata.com
5 TIPS FOR OLD WORLD STORY TELLING IN TODAY'S NEW WORLD
September 29th, 2011
Pawan Deshpande @GetCurata Jeff Felder @Jeffelder
#AMACurata @GetCurata www.GetCurata.com
5 TIPS FOR OLD WORLD STORY TELLING IN TODAY'S NEW WORLD September - - PowerPoint PPT Presentation
5 TIPS FOR OLD WORLD STORY TELLING IN TODAY'S NEW WORLD September - - PowerPoint PPT Presentation
5 TIPS FOR OLD WORLD STORY TELLING IN TODAY'S NEW WORLD September 29 th , 2011 Pawan Deshpande Jeff Felder @GetCurata @Jeffelder #AMACurata @GetCurata www.GetCurata.com What makes a story successful? #AMACurata @GetCurata
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#AMACurata @GetCurata www.GetCurata.com
Storytelling has always included the fundamental elements of plot, characters, and conflict. Good storytelling has often involved the audience.
“Homer Singing his Iliad at the Gates of Athens.” Gallery print by Guillaume Lethiere.
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Modern storytellers have found new media tools. But the good ones have often used classic approaches, and maintained that connection with the audience.
Bruce Springsteen and crowd, Toronto, 1981.
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#AMACurata @GetCurata www.GetCurata.com
How do we use today’s social media tools, but carry
- n the storytelling fundamentals of the ages?
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STORYTELLING THROUGH CONTENT
A story of a brand…
Industry Organization Brand
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OPTICAL COHERENCE TOMOGRAPHY
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Built stories with curated social media when its news vans could not reach the hurricane in New England. The audience responded in huge numbers.
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#AMACurata @GetCurata www.GetCurata.com
Content helps to build stories around:
- Events
- Helping the people at the
event
- Those following along form
afar …to make sense of what was going on
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5 STEPS TO BUILDING A CONTENT STORY
- 1. Topic
- 2. Sources
- 3. Organize
- 4. Create
- 5. Share
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- Curation thrives on well-known
figures
- Social media demands graspable
concepts
- 1. TOPIC
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This topic was so universal that the story drew a 1/4million views & a new web site
- 1. TOPIC
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- 2. SOURCES
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- 3. ORGANIZE
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- 3. ORGANIZE
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- 4. CREATE: POINT OF VIEW
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- 4. CREATE: TENSE & TONE
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- 4. CREATE: PARABLE
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- 4. CREATE
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#AMACurata @GetCurata www.GetCurata.com
- 4. CREATE: POINT OF VIEW
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#AMACurata @GetCurata www.GetCurata.com
- 5. SHARE: OLD WORLD
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- 5. SHARE: NEW WORLD
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#AMACurata @GetCurata www.GetCurata.com
5 STEPS TO BUILDING A CONTENT STORY
- 1. Topic – Identify your plot
- 2. Sources – Build your characters
- 3. Organize – Create chapters
- 4. Create – Build the plot
- 5. Share – Publish your story
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lets you write your own story...
... and helps you search for related multi-media from social media that you can drag and drop into your story.
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Learn how to tell your story through
Content Curation: Taming the Flood of Online Content
Check out our Ebooks at www.GetCurata.com
5 Simple Steps to Becoming a Content Curation Rockstar…in
- nly 19 minutes a day
curation using