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49.9 % $164.14 $81.84 28.5% 0.5% 28.9% Source: STR STR - PowerPoint PPT Presentation

STR CALENDAR YEAR-TO-DATE September 2020 OCCUPANCY ADR REVPAR 49.9 % $164.14 $81.84 28.5% 0.5% 28.9% Source: STR STR CALENDAR YEAR-TO-DATE September 2020 OCCUPANCY ADR REVPAR 49.9% $164.14 $81.84 LEE 28.5% 0.5% 28.9% 48.7%


  1. STR CALENDAR YEAR-TO-DATE September 2020 OCCUPANCY ADR REVPAR 49.9 % $164.14 $81.84 28.5% 0.5% 28.9% Source: STR

  2. STR CALENDAR YEAR-TO-DATE September 2020 OCCUPANCY ADR REVPAR 49.9% $164.14 $81.84 LEE 28.5% 0.5% 28.9% 48.7% $138.87 $67.67 FL 33.4% 5.5% 37.1% 44.8% $106.22 $47.59 US 33.6% 19.5% 46.6% Source: STR

  3. BED TAX FYTD August 2020 $ 36,387,675 -11.5 % Source: Lee County Clerk of Court

  4. RSW provides nonstop service to 49 destinations by 11 air carries. Nonstop service to Canada resumed on October 10! Source: Lee County Port Authority

  5. Origin State Share Changes Over Time Mar 15 – Sep 30, 2020 v Mar 15 – Sep 30, 2019 Out of State Trip Share Detail 14.0% 12.0% 10.0% Trip Share 67.1% 8.0% 53.4% 6.0% 46.6% 32.9% 4.0% 2.0% 0.0% FL OOS OH IL GA IN PA MI NC NY KY TN 2019 2020 2019 2020 Trip Share up in-state, and from Ohio, Illinois, Georgia, and Indiana.

  6. Origin State Share Changes Over Time Mar 15 – Sep 30, 2020 v Mar 15 – Sep 30, 2019 2020 DMA (Shortened) DMA 2019 % Change (ranked for) Ranked for 2020 Miami/Fort Laud. 14.4% 27.5% 90.9% 30.0% Tampa/Saint Pete 16.4% 20.4% 24.4% 25.0% 20.0% West Palm Beach 5.7% 7.6% 33.7% 15.0% 10.0% Orlando/Daytona 6.2% 7.4% 19.4% 5.0% Chicago 4.0% 2.5% -37.5% 0.0% Atlanta 2.3% 2.3% 0.8% Fort 1.0% 1.7% 62.9% Myers/Naples JAX-Brunswick 1.4% 1.5% 9.9% New York 4.8% 1.4% -70.2% 2019 2020 Indianapolis 1.6% 1.2% -25.0% Atlanta gains share, while share down substantially for many Out of State DMAs.

  7. Length of Stay Shifts Over Time Mar 15 – Sep 30, 2020 v Mar 15 – Sep 30, 2019 All Trip Average Overnight Trip Average Unique Days Unique Days 5.4 5.7 Out of State Out of State 4.7 5.0 3.8 2.9 In - State In - State 3.1 2.4 4.5 3.7 Overall Overall 4.3 3.7 0.0 1.0 2.0 3.0 4.0 5.0 6.0 0.0 1.0 2.0 3.0 4.0 5.0 6.0 2020 2019 2020 2019 Average Length of Stay Nudges Upwards in All Categories.

  8. Feel safe going to a beach 57% Source: DSG Consumer Sentiment Study Wave 6

  9. Feel safe to vacation again 52% Source: DSG Consumer Sentiment Study Wave 6

  10. Vacation planned for next 2 months 1 in 3 Source: DSG Consumer Sentiment Study Wave 6

  11. STR PROJECTIONS Lee County OCCUPANCY ADR REVPAR 50.6% $154.71 $78.28 2020 26.5% 1.6% 27.7% 62.2% $154.63 $96.15 2021 22.9% 0.1% 22.8% Source: STR

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