43% of marketers said theyd create more video content if there - - PowerPoint PPT Presentation

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43 of marketers said they d create more video content if
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43% of marketers said theyd create more video content if there - - PowerPoint PPT Presentation

Oct 17, 2022 44 likes •516 views

43% of marketers said theyd create more video content if there were no obstacles like time, resources and budget. Buffer Lets get that down to 42%. Rob Glass Lets get that down to 42%. Time, resources

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“43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer

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“Let’s get that down to 42%.” Rob Glass

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“Let’s get that down to 42%. Time, resources and budget are no longer obstacles…” Rob Glass

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EVERYTHING HERE IS AUDIENCE-DRIVEN

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GREAT SHOTS

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GREAT SHOTS

(in focus) (correct brightness) (correct colour)

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GREAT SHOTS

(in focus) (correct brightness) (correct colour) Not Vertical

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GREAT SHOTS

(in focus) (correct brightness) (correct colour) Not Vertical Steady

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GREAT SHOTS

(in focus) (correct brightness) (correct colour) Not Vertical Steady Level

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GREAT SHOTS

(in focus) (correct brightness) (correct colour) Not Vertical Steady Level No Zooms

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GREAT SHOTS

(in focus) (correct brightness) (correct colour) Not Vertical Steady Level No Zooms Held for 10 seconds

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QUICK EXERCISE

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Film me

QUICK EXERCISE

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Film me

… probably talking about pressing the screen to AE/AF LOCK

QUICK EXERCISE

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iMovie

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Pinnacle Studio

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Luma Fusion

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iMovie

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BRING THAT SHOT IN

QUICK EXERCISE

Use iMovie

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THE 3 MAIN INGREDIENTS

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THE 3 MAIN INGREDIENTS

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THE 3 MAIN INGREDIENTS

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THE 3 MAIN INGREDIENTS

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THE 3 MAIN INGREDIENTS

Stuff happening

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THE 3 MAIN INGREDIENTS

Stuff happening People chatting

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THE 3 MAIN INGREDIENTS

Stuff happening People chatting Voice over

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THE 3 MAIN INGREDIENTS

People chatting

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FILMING MISSION

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FILMING MISSION

ASK YOUR COLLEAGUE

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FILMING MISSION

ASK YOUR COLLEAGUE

“How would you say the session is going and how much do you think it’s actually going to help you?”

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THE 3 MAIN INGREDIENTS

Stuff happening People chatting Voice over

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THE 3 MAIN INGREDIENTS

Voice over

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VOICE OVER

RECORD YOURSELF READING THIS OUT “At today’s AMA conference Rob Glass had the seemingly impossible task

  • f showing us how to create engaging video. Luckily we all had iPhones and iPads.”
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EDITING MISSION

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EDITING MISSION

BRING THIS SOUND BITE INTO TIMELINE (AFTER OPENING SHOT)

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EDITING MISSION

BRING THIS SOUND BITE INTO TIMELINE (AFTER OPENING SHOT)

Use the SLIDERS technique?

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EDITING MISSION

ADJUST THE OPENING SHOT TO FIT THE VOICE OVER

Use the SLIDERS technique

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@flotillavideo