2020 Annual General Meeting Downtown Oshawa BIA Rules of Engagement - - PowerPoint PPT Presentation

2020 annual general meeting
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2020 Annual General Meeting Downtown Oshawa BIA Rules of Engagement - - PowerPoint PPT Presentation

2020 Annual General Meeting Downtown Oshawa BIA Rules of Engagement 1. Keep your mask on at all times 2. For those attending in person, please raise your hand if you have a question 3. For those attending virtually, please ask your questions in


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SLIDE 1

2020 Annual General Meeting

Downtown Oshawa BIA

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SLIDE 2

Rules of Engagement

  • 1. Keep your mask on at all times
  • 2. For those attending in person, please raise your hand if you have a question
  • 3. For those attending virtually, please ask your questions in the chat
  • Those attending on Zoom will be automatically muted
  • 4. Please be respectful of everyone and their time
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SLIDE 3

Meet Your Board Of Directors

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SLIDE 4

BIA Mandate

The general functions of a traditional BIA, according to the Ontario BIA Handbook are to:

  • Oversee the improvement, beautification and maintenance of municipally-owned

land, buildings and structures in the area beyond that provided at the expense of the municipality generally

  • Promote the area as a business or shopping area

Chapter 19 of the Toronto Municipal Code* , which was substantially changed in 2007, lists additional BIA functions. They include, among others:

  • To maintain business improvement area-initiated streetscaping and capital assets within

the business improvement area

  • To offer graffiti and poster removal services respecting building facades visible from the

street, to all member property owners who provide written consent, upon approval of the program by the general membership of the business improvement area

  • To undertake safety and security initiatives within the business improvement area
  • To undertake strategic planning necessary to address business improvement area issues
  • To advocate on behalf of the interests of the business improvement area
  • The City of Toronto Municipal Code is a compilation of city bylaws arranged in chapters by subject. Chapter 19 deals with BIAs.

The website address is: https://www.ontario.ca/document/business-improvement-area-handbook/introduction-business- improvement-areas

Examples of other BIA Activities:

  • Beautification
  • Revitalization and Maintenance
  • Marketing and Promotion
  • Special Events
  • Business Recruitment
  • Communication
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SLIDE 5

AGM Agenda

  • 1. Call to order and introductions
  • 2. Acceptance of Agenda
  • 3. Amendment to the Procedure By-Law 2
  • 4. Declaration of Conflict of Interest
  • 5. Approval of 2019 Annual General Meeting minutes
  • 6. Treasurer’s Report
  • 7. 2019 Audited Financial Statements
  • 8. Chair’s Report
  • 9. Proposed Program and Budget for 2021

10.Parking Study Report 11.New Business 12.Announcements 13.Adjournment

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SLIDE 6

2019 AGM Meeting Minutes

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SLIDE 7

Treasurers Report – 2020 YTD

Key Notes:

  • Revised Budget directed by City Council (June 2020)
  • Pivoted quickly to curtail mid year spend
  • Tracking well against directed budget
  • Should end the year on target
  • Pending risk matter to be resolved
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SLIDE 8

2019 Audit

Key Notes:

  • Awaiting City Audit approval
  • December statement remains relatively unchanged
  • Minor year end adjustments are standard practice
  • Ended the year on target
  • We do not expect any issues clearing audit
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SLIDE 9

Chair’s Report

2019 was a very successful year

  • The BIA hosted nine events introducing three new events which saw 70,000 people downtown

Oshawa

  • Increased enhancements (pole wraps) in the expanded area
  • Added 4 murals which are scattered throughout the BIA
  • Launched Discover This Space
  • Purchased reusable wreaths
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SLIDE 10

Planning Calendar

2019 Year End & Close Out 2020 Plan Deployment Covid-19 Wave 1 Impact Close office Draft analysis Pivot to online Develop revised plan Direction to reduce plan from 2019 Develop action plan to deliver results Execute Revised Plan Prepare 2021 Plan Member Survey AGM Approve 2019 Audit Status update 2020 Approve 2021 Covid-19 Wave 2 City Approval for 2021 Close out 2020

F J D N O

Develop revised plan Conduct City Audit Revise Budget Prepare City Presentation for Committee

2 0 2 0

J M A M A S J

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SLIDE 11

Promotion 2020

Website – Phase 1

  • Advertise and promote downtown business
  • Increase awareness & tourism through Blogs and Business Directory pages
  • Increased transparency and easy access to information via Members Page
  • Promote economic development – bring new businesses
  • Phase 2 is planned and ready for execution

61.15% 5.21% 18.95% 4.76% 3.39%4.36%

Country

Canada UAE USA "Not Set" China

  • ther

Page Views: 13,510 Unique Visitors: 5,310 Most visited page: Members Page

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SLIDE 12

Promotion 2020

Social Media Campaign examples

  • National Takeout day (every Wednesday)
  • Volunteer Spotlight
  • Troubadour Series (schedule posted every

Thursday/Friday for duration of event)

  • Social Media takeovers
  • Blog Promotion

Social Media Snapshot

  • 7535 Followers across all platforms
  • Reach of over 360,000
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Increased Transparency

Website

  • Creation of Members section on the website
  • All meeting dates, agendas, minutes and recordings are

regularly posted to the Members Page

  • Financial information from years past
  • Membership list

Communications

  • Share information/stats from WSI
  • Updates on staffing and other office activities
  • Budget Process

Audit

  • Currently awaiting audit results from the City
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SLIDE 14

Engagement & Communication

A few ways in which we have increased engagement and communication within the membership are:

  • Business Owner Survey
  • 2021 Budget Series
  • Hot Topics Townhall events
  • Monthly E-bulletin
  • Respond to 30-40 member requests via email, phone,

messenger, Facebook or text messages per week

  • Member opinion surveys (ex: food distribution survey)
  • Various emails
  • 71 COVID-19 related emails sent out (equivalent to

14,500 print copies)

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SLIDE 15

Advocacy

The BIA board and staff advocate on behalf of the members for numerous issues

  • Lobbying MP and MPPs for assistance for small businesses
  • Lobbied Region for support for Durham Downtowns
  • Participate in the Regional and City’s Economic taskforce
  • Working with OBIAA to enhance member resources
  • Collaborators on the Downtowns of Durham initiative
  • Advocate safety and security issues with DRPS
  • Region Construction for 2021
  • City Council special response – revised COVID Budget; 2019 Business & Financial Audit
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Community

Helping to improve the community through different initiatives and partnerships

  • Welcoming Streets Initiative (WSI)
  • Discover This Space
  • Murals
  • Sourced and supplied PPE and provided supplier information
  • Garbage Totes, garbage & recycling issues
  • Pole wraps
  • New banners
  • Hot Topics Townhall events
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Events

Although 2020 Events were cancelled due to COVID-19 and budget reductions the BIA has been successful in…

  • Creating and maintaining partnerships for past and

future events such as the Oshawa Generals’ Street Fest and Summer Fest Downtown Oshawa.

  • Sponsoring community partnered downtown events

The BIA was also recognized for the Bright and Merry Market which won the award for Best New Event/Festival

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SLIDE 18

Summary of 2020 Operations

COVID Packages for Members

  • Over 100 bottles of hand sanitizer were given out
  • Daily COVID Updates (started in march)

Member Programs Rolled Out

  • Digital Main Street
  • Ramp Access Downtown
  • Discover this Space
  • Video/ Photo Campaign
  • Troubadour Series (sponsored)
  • Supported RMG First Fridays (sponsored)
  • Website Development
  • Colouring Contest
  • Volunteer Recognition program via social media
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SLIDE 19

Actionable Delivery Items

Labour Hours and Deliverables

  • Wreath and Banner Removal and Enhancements
  • Pole Wrap Inspection and Graffiti Removal
  • Removing and Checking Lights from Banner Enhancers
  • Office Tasks
  • Grant applications (78% success rate)
  • Assisting members find grants and with funding from government agencies
  • Stuffing envelopes/Folding Brochures (volunteer)
  • Post event inventory (volunteer)
  • Communications (staff/volunteer)
  • Face of the BIA (volunteer)

5,815 paid hours from January 1 to December 31, 2019 Costs paid $6400 and $4500 in in-kind computer support

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SLIDE 20

2021 BIA Budget - Process

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BIA Budget Highlight

What is different from this version of the budget ?:

  • Full Process – now Includes membership feedback and input.
  • NO Levy increase – held at 2019 levels !!!
  • Includes latest Covid 19 Projections & Impact:
  • Promotion and marketing to support limited retail openings.
  • Minimal events - given latest Covid predictions call for Q3 recovery in 2021.
  • Community Development focusing on top priorities for the membership as

identified in latest survey:

  • Safety and Security
  • Unsheltered Population
  • Parking
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Administration Budget

Approved 2020 Adjusted COVID-19 Budget Budget as of June 2020 2021 Proposed Budget

$213,950 $196,228 $163,110 $198,874 What is this investment?

  • 10,000 labour hours; 3000 volunteer & 7000 paid.
  • Office space, supplies, and equipment including Telco & IT.
  • Professional support services – Legal, Accounting, Insurance, IT.

What is the expected outcome of this investment?

  • People needed to operate the day to day elements of the BIA.
  • Provide information, updates & respond to member requests.
  • Advocate on behalf of members at all gov’t levels.
  • Write grant applications to secure additional program funding!!!
  • Grant writing and sponsorship is critical in this plan.
  • Team to organize and deliver the entire program for the year

ADMINISTRATION Salaries And Benefits $157,724.00 Board Supplies $500.00 Stationery/Supplies/Photocopies $3,000.00 Postage $1,000.00 Telephone/Fax/Internet/Parking $1,000.00 Miscellaneous $200.00 Network $3,500.00 Legal (events Trademark) $1,500.00 Rent and Occupancy Costs $10,800.00 Office/Computer Equipment $2,500.00 Professional Fees $7,000.00 Insurance $5,000.00 Training/Education/Travel $500.00 Memberships $3,500.00 Banking Fees + Interest $400.00 Board Meeting Expense $750.00 $198,874.00

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SLIDE 23

2021 Key Administrative Action

Develop a multi year plan and engage members to ensure it is supported and to provide visibility with where we are headed.

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Promotion Budget

Approved 2020 Adjusted COVID-19 Budget Budget as of June 2020 2021 Proposed Budget

$129,600 $91,193 $67,436 $97,000 What is this investment?

  • Marketing
  • Website Development – Phase 2 Improvement
  • Street Banner Program
  • Community Development Activity – Accessibility Ramps (RAD), WSI, etc.
  • Economic Development Activity – Discover this space (DTS), Let’s Eat, etc.

What is the outcome of this investment?

  • Advertise and promote downtown activities
  • Hold our reach of message – website hits & channel followers
  • Program to create a sense of community – safety & security
  • Prepare 5 year plan
  • Promote economic development – bring new businesses

PROMOTION Mixed Media Campaign $31,000.00 Newsletter $500.00 Annual General Meeting $500.00 Website $6,000.00 Town Hall Meetings $500.00 Membership Engagement $1,000.00 Banners- Installation/Removal/Mainten. $8,000.00 New Banners $3,500.00 Partner Banners $3,000.00

  • Misc. Advertising/Marketing

$3,000.00 Community Development (CD) $10,000.00 Economic Development $30,000.00 $97,000.00

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Events Budget

Approved 2020 Adjusted COVID-19 Budget Budget as of June 2020 2021 Proposed Budget

$159,700 $16,430 $12,506 $6,000 What is this investment?

  • Minimal events – support campaigns for Memorial Cup
  • Support and sponsorship campaigns

What is the outcome of this investment?

  • No large gatherings permitted until late in Q3.
  • Support plan – not direct control and investment
  • Coordinate to support the success of local business –

shop, dine, stay and stay local if allowed to gather

  • Be the reason to be here!

EVENTS Halloween Festival $0.00 Oshawa Generals Street Fest $0.00 Bright and Merry $0.00 New Events $5,000.00 Frosh Week/Convocation Week $0.00 Oshawa SummerFest (International Food) $0.00 Kars on King $0.00 Communities with Brooms $0.00 Volunteer Expenses $1,000.00 Wine Festivals $0.00 Butter Tart Festival $0.00 $6,000.00

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PHYSICAL IMPROVEMENTS BUDGET

Approved 2020 Adjusted COVID-19 Budget Budget as of June 2020 2021 Proposed Budget

$146,000 $140,000 $46,046 $74,000 What is this investment?

  • Winter Greenery
  • Holiday Lighting

What is the outcome of this investment?

  • Downtown beautification
  • Enhance the image of the downtown area
  • Be more inviting to all visitors and tourists
  • Art activation such as wall murals

PHYSICAL IMPROVEMENTS Wall Mural $0.00 Winter Greenery $10,000.00 Winter Greenery (Amortization) Holiday Lighting - Install/Removal $6,000.00 Christmas Lights/maintenance $58,000.00 Streetscape $0.00 $74,000.00

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REVENUE

Approved 2020 Adjusted COVID- 19 Budget Budget as of June 2020 2021 Proposed Budget

City of Oshawa Levy $536,750 $416,851 $268,750 $268,750 Other Income** $112,500 $37,000 $56,069 $90,770 Revenue from Carry Over $16,354 **Key Note: Other Income is mostly Grants and Sponsorship driven This will rely heavily on staff resources in administration to secure this funding through Grant writing Other Income is generally a matching fund requirement and may require matching sponsor funds

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Questions

Motion and Vote to approve 2021 BIA Budget as Proposed

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Parking Survey

Please welcome Sue from the City of Oshawa to discuss the results of the Parking Survey conducted in the downtown

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SLIDE 30

Thank you for attending!