2019 Half Year Results Daniel Rabie (CEO) And Paul Haworth (CFO) 3 - PowerPoint PPT Presentation

2019 Half Year Results Daniel Rabie (CEO) And Paul Haworth (CFO) 3

Daniel Rabie Paul Haworth CEO From 2017 CFO From 2017 2015 to 2017: COO of Reckon (ASX:RKN) with 7 years in senior corporate and operational fjnance revenues growing to A$97.8m in 2016, leading roles with UK listed groups. Previously EMEA Finance Development, Marketing and HR. Director for Dialight plc. 2010 - 2015: Strategic Director at Reckon, guiding Founded Dialight’s light-as-a-service business. company direction across multiple geographies 9 years with Deloitte advising a range of public and and product categories. private clients in the technology and sofuware sector. 12 years experience in the sofuware industry. Proud father of 2. Proud father of 2. 2

DONE OUR MISSION: To Make People Productive And Happy 3

Delivering On Our Strategy And Poised For More Virtual Cabinet SmartVault GetBusy 65% profit growth 29% revenue growth Active users through operational leverage with path to profjtability and positioning for monetisation MARKET: PRODUCT: Healthy, resilient end markets Growing user base Strong regulatory growth drivers Higher recurring revenue per user Low churn rates DONE 4

GetBusy’s Product Suite Virtual Cabinet SmartVault GetBusy 45,423+ Paying Users 20,166+ Paying Users In Beta Desktop Document Management Cloud Document Management and Next generation B2B communication and Cloud Portal for medium and Cloud Portal for small and medium and productivity sofuware. large enterprises. businesses. Global potential. Largest vertical large and medium Largest vertical SME accounting and Substantially broader sized accounting fjrms. bookkeeping fjrms. addressable market. UK and ANZ focus with nascent US origins. Now expanding overseas. US expansion. 5

The Problems We Solve Wasted time dealing with information issues can lead to a loss in an organisation’s total productivity.* 21.3% Information chaos Email complexity Misfiling & search Stop duplicate files, content Control security risks, track files, receive Prevent significant search time per disorganisation, and data overload. alerts, automatically file attachments. worker per day looking for lost files. Poor security Compliance costs Legal approvals Meet regulatory, audit and litigation Digital signatures and smart workflows View audit trails, reduce risk of requirements to prevent fines and damages. significantly reduce contract turnaround time. confidential leaks and hacks. Version control Document access Information silos One version of the document seen by Log into your document system Integrates with your existing software and everyone, no duplicates and confusion. from outside the office. systems so all your files live in one place. 6 *ICD 2012

Operational Models Sales Marketing Support Enterprise Outbound sales team High end marketing High touch support Narrow prospect set Brand awareness On-site issue resolution Virtual Cabinet Long sales cycles Education & trust building Tailored tools & training Technical consultants Direct sales support Highly customised Transactional Inbound sales team Qualifies leads Remote customisation Content, automation, tools, Feeds sales pipeline Customer self-service SmartVault training, incentives to Automation & content Educational content enable high efficiency to simplify purchase Self Service Little sales support Low CAC Easy onboarding Digital marketing Tech-touch GetBusy Viral potential Customers resolve (In Development) Freemium model their own issues 7

Powerful Growth Drivers GDPR (General Data California Consumer Protection Regulation) Privacy Act Worldwide Privacy And Digital Transformation Security Laws Initiatives 8

Our Competitors Within our specific niches Virtual Cabinet SmartVault Pureplay Competitors: Pureplay Competitors: iManage Citrix ShareFile Docusoft OneView eFileCabinet DONE Invu Doc.It Practice Management Competitors: MyDocSafe Iris Practice Management Competitors: Thomson Reuters CCH Axcess CCH Axcess Thomson Reuters 9

112 Strong Worldwide Team UK 72 Staff USA 25 Staff ANZ 15 Staff 10

Our Markets

Market Opportunity Security, Mobile, Big Data and other strong industry trends are positive for GetBusy Global ECM Market SME & Self Employed Markets (Enterprise Content Management) (Small and Medium Sized Enterprises) NZ 0.5 million $ 26.5 AUS 3 million Billion USD (2016) UK 5 million USA 65 million (1.4) The ECM market is expected to grow at 16.4% CAGR, Only showing markets with current operations. reaching $66 billion by 2022 (researchandmarkets.com) 12

Our Markets - Typical Niche UK, USA, Australia, New Zealand Accounting & Bookkeeping 1.7m People 200,000 Firms £350m Annual Market 13

Breakdown By Industry 4% Financial Services 3% Manufacturing 3% Healthcare 19% Financial Services 1% Legal 6% Insurance 1% Insolvency 27% Other Virtual Cabinet SmartVault 1% Education 1% Legal 1% Manufacturing 9% Other 62% Accounting & Bookkeeping 62% Accounting & Bookkeeping 14

Resilient End-Markets And Low Customer Concentration Largest 20 Customers: 8% Accountancy 21st to 40th: 5% User Segment 41st to 60th: 4% 62% of our paying users are 61st to 80th: 3% in accountancy. 81st - 100th: 3% Very Low Customer Robust, consistently growing sector. Concentration Resilient to macro-economic factors. Capitalise on political, economic Remaining Businesses 77% and fiscal change. 15

Businesses That Choose Us Our Strategy Some of the most trusted professional firms in the market use us, including 27% of the UK’s top 100 accountancy practices. Kreston Reeves Lovewell Blake RDP Newmans Started: 2013 Started: 2012 Started: 2012 Buzzacott Duncan & Toplis Martin & Company Started: 2014 Started: 2008 Started: 2013 Begbies Traynor Critchleys Menzies Started: 2018 Started: 2015 Started: 2014 Crowe Clark Whitehill SJD Accountancy Macias Gini & O’Connell Started: 2012 Started: 2013 Started: 2018 Haines Watts Moore Thompson Grunberg & Co Started: 2011 Started: 2010 Started: 2016 Bishop Fleming Brebners BSG Valentine Started: 2013 Started: 2012 Started: 2016 Moore Stephens EQ Accountants Shipleys Started: 2012 Started: 2013 Started: 2016 DONE Beever and Struthers Milsted Langdon TaxAssist Accountants Started: 2014 Started: 2011 Started: 2015 Carter Backer Winter Larking Gowen And Many More... Started: 2011 Started: 2011 16

Our Strategy

Our Strategy De-risked growth based on existing customers, products and capabilities. Deliver long term, Open greater sustainable growth addressable markets Virtual Cabinet SmartVault GetBusy Sustained growth in profit and Sustained growth in high quality Position for monetisation cash generation recurring subscription revenue Vertical market expansion Scale US Develop additional feature sets Cautious US expansion Vertical market expansion Create structured pricing plans Upsell to existing customer base Establish channels in UK and ANZ Grow active customer base Ongoing cost control Drive ARPU improvements Prove a scalable customer acquisition model 18

Virtual Cabinet Growth Opportunities Upsell Opportunities New Customer Acquisition Eg. Virtual Cabinet Go Mobile App GO New Markets Operational Leverage Eg. BDO Alliance 19

Scale SmartVault Where We Have Product Market Fit New ACV: in USA is 35% higher LTV:CAC: over H1 has been 4:1 , than H1 2018. despite additional investment in the team that is yet to fully bear fruit. Total users: are 10.1% higher than June 2018. LTV:CAC: for US businesses exceeded 8:1 in H1. New ARPU: is 45% higher than for the entire base so new users are more valuable to us. New Channel: being established in the UK. Net MRR Churn: in Q1 is 0.2% compared to 0.2% Q1 2018. DONE 20

What Is GetBusy? My Workday Where Busy Teams For Busy Teams Who New York Project Assigned Annual Conference Suggest Done DONE Accomplish More Want To Get More Done Future Leaders Meet Delegated Team Stand-up Scheduled GetBusy is where communication meets task management. Hire New HR Head Reminder Grow your business by organising, delegating and actioning messages. Less chat distraction, more work focus. DONE Start Now - Free Forever DONE Free Pricing Plans • Cancel Any Time 21

Target Audience: Busy Teams Elevator Pitch: Stay On Task And Accomplish More Problems Solved: • Struggle to keep on track of tasks and communication. • No clear way to delegate accountability to team, clients and own-self. • Not knowing what’s next, or who is responsible. Lack of team transparency. • Feel that work is buried in cluttered email and team chat apps. • Distracted by poor communication that takes focus away from real work. • Too many tools to work with team, clients and organise own-self. • To-do lists that are inefgective for actioning or collaborating on. • Don’t communicate as ofuen and effjciently as they could. • Worried about information security and privacy. Positioning Statement: For busy people who want to stay on task and accomplish more. GetBusy is where D communication meets task management. Grow your business and break the status quo created by inefgective tools like email, realising a future where distraction and noise are replaced with clarity and focus. 22