2016 AGM UPDATE 26 October 2016
Key outcomes delivered by FWPA • 8-storey timber buildings code change • Improved social license for wood • Partnership with Planet Ark • World leading WoodSolutions program • Impactful research outputs • Forestlearning schools program • Accessible and timely industry statistics
Where are we going? FWPA’s vision for industry The forest and wood products industry will grow as a result of increased demand for its market- oriented, sustainable and competitive products and services. FI AC’s vision and goal for industry The forest industry will lead the transition to a bio-economy of which Australians can be proud AND To triple the economic value of the forest industry by 2050
Responding to a changing world (megatrends) EY (2016) Megatrends and the Australian Forest and Wood Products Sector Opportunities and challenges for sustainable growth
FWPA’s mission We col ollabor orat at e with government and industry st st akeholders s to determine strategy and deliver programs designed to gro row the market for forest and wood products, incre rease pro roduct ivit y and across the va value ue cha hain and ensure positive environmental and social ou out com om es .
Financial summary Source of revenue (‘000) Revenue and expenditure (‘000) Use of funds (‘000)
Outcome-driven programs 1. Promoting the advantages of wood products 2. Aligning products to market needs 3. Assisting value chain optimisation 4. Increasing resource availability and reducing risk 5. Impacting decision making and industry capability
FWPA is hardwired to innovation and collaboration • Strategic focus • we work cross-disciplinary to structured plans across all programs • Building alliances • Planet Ark, industry associations, professional bodies, regulators • Develop new systems • Statistics aggregation and data portal • WoodSolutions knowledge database • Focus on communication • strong brands, webinars, websites, personal
Strongly networked structure
Promoting wood products
Wood owns “environmentally friendly” Source: Internet surveys (n>=1000) Sample reliability is 95% confidence interval +/- 3%
I ntegrated market development activities Market support for wood Environmental sustainability Environmentally friendly 85% 75% 77% 35% 34% 33% 29% 24% 22% 19% 23% 21% 11% 13% 12% 8% 7% 7% 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 2011 2012 2014 Concrete Steel Wood Aluminium Brick None of these Collaborative Evidence-base International best practice Strong technical base Investment in research
Planet Ark helps provides reach and leverage
High quality teaching resources
New advertising campaign to be launched Objective Stimulate interest, inspire and engage the audience with the versatility of wood. Execution Using six 15-second videos (i.e., indoor, packaging, outdoor, furniture, framing, bioenergy All executions have a climate and certification message. Spread across a range of channels, including subscription TV , print, social media and internet.
Aligning products to market needs • Changes to the building code • WoodSolutions design guides • WoodSolutions mid-rise program • Market research and dissemination • New National Centre of Excellence for Design Life and Durability
Housing market has fundamentally changed Multi-residential
Deemed-to-satisfy height restrictions (2016) FWPA has secured 4 changes to the NCC including the DTS for lightweight and massive timber up to 25 metres Classes 2,3 &5)
Fire protected timber General Timber (High level of protection to timber) Fire-grade • FRL lightweight timber-framed plasterboar construction d e.g. 90, 120, 140 x 45mm Timber • Additional precautions to reduce risk of framing fire spread to cavities e.g. Sprinkler system plus 2 x 13mm fire- grade plasterboard for walls, 2 x 16mm fire-grade plasterboard for ceilings • Additional precautions to reduce risk if fire enters or starts in cavity e.g. cavity barriers
WoodSolutions.com.au. The knowledge building website.
WoodSolutions has strong brand awareness and value WoodSolutions continues to Global Ranking WoodSolutions (AUS) 597,303 rank as the most visited wood Bluescope steel (AUS) 625,105 promotion site in the English- WoodWorks (US) 651,653 speaking world Trada (UK) 681,333 ReThink Wood (US) 1,676,734 WoodWorks (Cdn) 3,512,281 Think Brick (AUS) 5,650,936 Source: Alexis.com (19/4/16)
WoodSolutions technical “Field Force” Establishment of a technical field force in Victoria with a minor extension in Queensland 3-year pilot with the potential to roll-out nationally The program will have similarities to the successful North American WoodWorks program Voluntary funders (e.g., domestic and imported timber suppliers, nail plates, truss manufacturers, plasterboard), FWPA management and Government matching dollars.
Assisting in optimisation of the value chain • Resource assessment tools (e.g., LiDAR, drones, resistogaph, NIR, e-Cambium model) • Market assessment (input from Program 2) • Resource handling (e.g., infield drying, • In-mill optimisation (e.g., Opti-cant, big data, grading) • Log and product tracking (e.g, RFID)
The challenge is to optimise value from the tree and the end-user Next gen/value added structural products Next gen/value added reconstituted fibre products Value added residue producing platform chemicals from biorefineries J. Harrington 2000
“Single tree” forestry (remove the tyranny of averages) Know where the trees are located and their key properties (genetics, LidAR, wood properties) Allocate the right log to the right product/mill Allocate the right product to the right end-use and customer
Growing resources and reducing risk • Genetics by environment (GxE) research • Genetic markers for eucalypts • Forest Productivity Optimisation System • Agro-forestry decision support tools • Herbicide consortium • ERF methodology for commercial forestry • Pine drought mortality: predicting risk and providing adaptation strategies
I mpacting decision making and capacity • Improvement in ABARES statistics and upgrade of FORUM model • Industry data aggregation in sawn s/wood, h/wood and forest growers • Data dashboard in place and 2 nd generation to be launched • Socio-economic research for key regions • Mechanisms to ensure data conservation
Voluntary matching • Access to C’wealth funds for voluntary contributions (capped at $1.6 mil after 2018). • Projects that have been supported: – CLT acoustics – African Mahogany genetics – African Mahogany therapeutics – STBA expanded genetics – WoodSolutions fieldforce pilot – Permanent sample plot trial in Green Triangle – UAVs to spot Koalas • Challenge to get C’wealth to provide remaining funds up to GSV cap (~ $3 mil pa).
THANK YOU Ric Sinclair: (0407) 329 372 Ric.sinclair@fwpa.com.au
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