2012 Bounty Rewards Program Program Theme Expose Bounty Accounts to - - PowerPoint PPT Presentation

2012 Bounty Rewards Program

Expose Bounty Accounts to our

• utstanding products and

services that differentiates Kaman Industrial Technologies from our competitors.

Program Theme

Program Overview

• Goal:

– Increase account penetration – Differentiate from competitors – Leverage Parker association – Build customer loyalty

• Target Customers: 2012 Bounty Accounts who have spent less

than $1,000 with KIT

• Approach: Sales reward program
• Project Time Frame: October 1, 2012 - December 31, 2012

Collect Contacts

• As of today, only 30% of bounty accounts have contact information
• n file. This information is critical to the program’s success
• Goal: collect 100% of bounty accounts’ email and mailing addresses

by September 12 with the following steps: – September 5 – an email soliciting bounty account contact information will be sent to account managers with a link to a survey where they can enter the information – September 12 – All contact information must be collected by this date

Customer Touch Points

October Program guide & reward cards delivered to customers Postcard Email monthly specials November Email monthly specials (2) Capabilities line cards mailing December Email monthly specials (2) National line card mailing January Email final statement OR continue program

Reward Options based on Sales Level

Customers choose from products or services $1 sales = 1 point ; $1 Parker or featured supplier sales = 2 points

CTM Choices Bronze (500 pts = $40 value) Silver (5,000 pts = $125 value) Gold (10,000 pts = $250 value) Platinum (25,000 pts = $1250 value) Products

• Extech voltage

detector

• Loctite pipe repair

kit

• Loctite quick service

tool kit

• DeWalt Grinder
• Extech multimeter
• Ingersoll Rand heavy duty

impact tool

• Timken hydraulic bearing

puller

• Flir E-series camera

Service

• Online training from

PTDA for 1 person

• Loctite 1 hour in-plant

maintenance program

• Online training from

PTDA for 3 people

• Infrared survey on power

transmission

• Basic pneumatic system

survey

• $300 credit for one day of

predictive maintenance service

• Industrial hose and

belting survey

• Free one-day predictive

maintenance service

Marketing Collateral

Postcard Mailing Letter/Literature Mailings Email Rewards Card Program Guide