2007 Payments Conference Federal Reserve Bank of Chicago May 10 th , - - PowerPoint PPT Presentation

2007 payments conference federal reserve bank of chicago
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2007 Payments Conference Federal Reserve Bank of Chicago May 10 th , - - PowerPoint PPT Presentation

2007 Payments Conference Federal Reserve Bank of Chicago May 10 th , 2007 Dion Lisle Lisle Dion Vice President, Business Development Vice President, Business Development Obopay, Inc. Obopay, Inc. Obopay Confidential 1 Mission The Big


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Obopay Confidential 1

2007 Payments Conference Federal Reserve Bank of Chicago May 10th, 2007

Dion Dion Lisle Lisle Vice President, Business Development Vice President, Business Development Obopay, Inc. Obopay, Inc.

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Obopay Confidential 2

Mission

The Big idea

Obopay delivers instant and effortless payments to every mobile phone

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Obopay Confidential 3

What is Obopay?

  • Leading real tim e m obile paym ent service in the US –target

is mobile youth

  • Consumer service – direct and channel m arketing

– Service works on US Networks; use a mix of direct marketing and branding; leveraging partners – Integrated with prepaid master card for universal merchant acceptance – P2M capability with mobile developers

  • Multi disciplined leadership team –

mobile, banking, payments, technology

  • Founded March 2 0 0 5 ,

70 employees, Headquarters in Redwood City CA

  • I nternational - Obopay India opened January 2007.
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Obopay Confidential 4

  • Mobile Banking is the moving of the Internet Banking

solution to the mobile platform.

  • Mobile Payments has the ability to make payments on the

mobile platform to individuals or merchants

Market Position

Mobile Payments Mobile Banking

KushCash

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Obopay Confidential 5

Obopay Online Obopay Online

  • Sign up
  • Standard Online Banking Detail
  • Links to existing bank account
  • Load with CC, Payroll, or ACH

Mobile Experience Mobile Experience

  • Download or On Demand

– Pay, Request Pay, Balance & History

  • Native mobile client, text or WAP
  • Real-time P2P money exchange
  • Easy money out:

– Merchant & ATM acceptance with Card

Today’s Service

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Obopay Confidential 6

Obopay Mobile Access

Obopay Apps

  • J2ME, BREW
  • .NET CF

Obopay WAP: http: / / wap.obopay.com Obopay SMS:

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Obopay Confidential 7

AOL I nstant Messenger – Plug I n

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Obopay Confidential 8

Carrier Implementation

Load Funds Purchase or Cash out P2 P BUY MI NUTES BUY CONTENT Retail

P2M Applications

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Obopay Confidential 9

Partnerships Partnerships

Carriers Carriers

  • Co brand
  • Brand website, mobile

application, and card

Citi

  • Direct marketing spend in

2007 in US

  • New use cases

AOL

  • Instant messaging plug-in
  • Send and receive money

to all AIM users

Applications

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Obopay Confidential 10

  • Obopay and Citibank are doing a market trial in

two select cities to reach:

– Citi Card Customers – Citi Bank (DDA) Customers – Non-Citi Customers

  • Why:

– Value added Service - Consumer convenience – Youth Customer Acquisition – Revenue stream - Add fees and deposits to the bank – Increase card usage

  • Broad acceptance

– Expected in early 2008

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Obopay Confidential 11

Lessons from Consumers

  • From Joint Citibank – Obopay research for

potential users between 14 and 24 years old

– “More convenient than an ATM” – “Less handling of Cash” – “Easier to track and manage small payments normally made with cash”

  • How Obopay is being used now

– “Digital” allowance from parents – Sharing expenses with friends – Gift Giving to friends

  • Going forward

– They want merchant acceptance direct from the phone

  • “Why can’t merchants accept payments direct from the phone?”
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Obopay Confidential 12

Lessons from Banks

  • Banks want mobile and they want it soon
  • Banks like the buzz around NFC, but realize it will

take years to rollout.

  • Banks are awaking to the importance of the

youth market (today’s teens are tomorrow’s customers)

  • Mobile Banking is a given – moving internet

banking to the phone will happen quickly

– Mobile Payments is separate and important but requires more thought as this requires a change in the bank’s thinking

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Obopay Confidential 13

Dion Dion Lisle Lisle Vice President, Business Development Vice President, Business Development Obopay Obopay, Inc. , Inc. dion.lisle@obopay.com dion.lisle@obopay.com

  • 650.264.2042
  • 650.264.2042

m 650.814.8081 m 650.814.8081