2007 2009 2014 2015 2016 2018 2 The people, companies and - - PowerPoint PPT Presentation

▶

Apr 27, 2023 24 likes •305 views

2007 2009 2014 2015 2016 2018 2 The people, companies and Trends and ideas that give life Current events and the minute-by- ideas transforming business purpose and adventure minute news cycle shaping our world 3 BUSINESS INSIDER Go

SLIDE 1

SLIDE 2 2

2007 2014 2015 2016 2018 2009

SLIDE 3 3

The people, companies and ideas transforming business Current events and the minute-by- minute news cycle shaping our world Trends and ideas that give life purpose and adventure

SLIDE 4 4

BUSINESS INSIDER

Go inside the forces transforming our world.

Business | Tech | Finance | Politics | Strategy

SLIDE 5 5

SLIDE 6 6

1. Aggregation can be powerful—and worth paying for–– if you wrap value around it by bringing it everywhere. 2. When content is your product, TRUST is vital. Building that takes time and effort. 3. Great content can become your best form of marketing. And the basis for honest partnerships. 4. Important information should be as easily accessible and friction-free as possible. Though doesn’t need to be ”free”! 5. Understand what metrics drive your business, and then

ptimize relentlessly. Getting better every day!

6. Never stop innovating! Never.

SLIDE 7 7

1. Aggregation can be powerful—and

worth paying for––if you wrap value around it by bringing it everywhere.

SLIDE 8 8

Insider Inc. by the numbers

Source: Comscore, Dec 2019; Insider Inc. Proprietary Data, Dec 2019

97M US UNIQUES

3.1B VIDEO VIEWS

AMER ● EMEA ● APAC

203M SOCIAL FOLLOWERS

Facebook ● Twitter ● YouTube ● Instagram ● LinkedIn ● Snapchat ● TikTok

SLIDE 9 9

The Insider Inc. newsroom strategy

TIME-SAVING BULLET POINTS VIDEO TRANSCRIPT

SLIDE 10 10

Our stories reach people where they are

SLIDE 11 11

We believe in journalism that has impact

LED TO

SLIDE 12 12

2. When content is your product, TRUST

is vital. Building that takes time and effort.

SLIDE 13 13

8,2 7,9 6,9 6,5 6,3 6,1 5,9 5,9 5,6 5,6 5,4 5,1 4,7 3,9

Bloomberg Wall Street Journal BBC The Times CNBC Business Insider Wikipedia The Telegraph The Guardian CNN Business Insider MSNBC Fox Business Fox News Source: Brunswick, Survey of 422 buy-side investors and sell-side analysts. Survey conducted from October 24th through November 8th, 2019. 0 = least trustworthy 10 = most trustworthy

Whom do investors trust?

SLIDE 14 14

>300

Journalist

SLIDE 15 15

3. Great content can become your best

form of marketing. And the basis for honest partnerships.

SLIDE 16 16 DELL TECHNOLOGIES

Digital transformation is an opportunity, not an obstacle

A multi-media program celebrating individuals, companies, and cities that are using technology in fascinating new ways.

SLIDE 17 INTERACTIVES FEATURE ARTICLES VIDEO POSTS 17

SLIDE 18

SLIDE 19 19

We “film once, edit for everywhere”

full-length video for online + OTT distribution

.com Facebook Watch Youtube Apple TV Roku Amazon

short-form video distribution

.com (ad served) Twitter LinkedIn

6-second video distribution

Waterfall custom ad unit

stills / slides distribution

Instagram Stories Facebook Stories +3 min. videos distributed through platform-native players 15-second cutdowns distributed via platform-native player ad-served targeted on Business Insider Stills and/or looping video/GIFs from video posted to Insider social channels

EP. 1
EP. 2
EP. 3

SLIDE 20 20

4. Important information should be as

easily accessible and friction-free as possible. Though doesn’t need to be ”free”!

SLIDE 21 21

SLIDE 22 22

5. Understand what metrics drive your

business, and then optimize

relentlessly. Getting better every day!

SLIDE 23 23

Uncertain outlook for the future of online targeting

SLIDE 24 24

SLIDE 25 25

Quality traffic

Insider’s Flywheel

Impactful content + products Proprietary insights

Quality traffic powers our ability to bring you effective content + products

1st-party behavioral data

SLIDE 26 26

6. Never stop innovating! Never.

SLIDE 27 27

SLIDE 28

>300

Journalist

Thank you