2.C. ITEM INFORM ATION I O R IG T N A L A G E N D A I S T A F F S P - PDF document

COUNCIL AGENDA SYNOPSIS IT E M N o. ---------------- ------ ----- -------I ni ti a Is ----------- ------------- --------- M eetin D ate 10/27/14 2.C. ITEM INFORM ATION I O R IG T N A L A G E N D A I S T A F F S P O N S O R : RACHEL BIANCHI D A T E : 10/27/14 Draft Com m unications Plan A G E N D A IT E M T IT L E o o o o o Public H earing o [Zl D iJofSJion M otion ReJolution O rdinance Bid Aw ard O ther C A T E G O R Y M tg D ote M tg D ote M tg D ate M tg D ate M tg D ate M tg D ate M tg D ote 10/27/14 o o Finam 'e o o [Zl M ayor O fT 1-'zre Police O PW S P O N S O R C oum il O H R O D C D O P & R S P O N S O R 'S The City of Tukwila has identified enhancing its external and internal com m unications S U M M 1 \R Y efforts as one of the top priorities for the next two years. The City is interested in better telling the good stories within the City, and ensuring that key audiences have knowledge of City activities, events and initiatives. This presentation is to provide Council with the fram ework of the City's Draft Com m unications Plan. o o o o R E V IE W E D B Y T ra n sp o rta tio n C m te C O W M tg . C A & P C m te F & S C m te o o o o P a rk s C o m m . P la n n in g C o m m . U tilitie s C m te A rts C o m m . C O M M IT IE E C H A IR : D A T E : RECOMMENDATIONS: S P O N S O R /A D M IN . C O M M I'T T E E COST IM PACT I FUND SOURCE A M O U N T B U D G E T E D A p P R O P R IA T IO N R E Q U IR E D E X P E N D IT U R E R E Q U IR E D $ $ $ F u n d S o u rc e : C om m ents: RECORD OF COUNCIL ACTION M TG.DATE M TG.DATE ATTACHM ENTS 10/27/14 Copy of City of Tukwila Draft Com m unications Plan 10/27/14 Copy of PowerPoint Presentation on Draft Com m unications Plan 1

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COMMUNICATIONS PLAN Overview and Timeline 3

4 Communications Plan Purpose and Overview

Purpose � Roadmap for enhanced communications with internal and external stakeholders � One City identity � Consistent and accurate information, grammar, etc. � Enhanced use of existing channels; new channels identified 5

6 Overview � Key Messages – the BBQ speech � Communications Roundtable � Central Calendar � Translations � Style Guide � Identity � Banners on TIB

Overview continued � Printed Materials � Communications Division Review � Strategic Use of Other Opportunities – i.e., SWM bill � Reporter � Hazelnut � E-Hazelnut � City-Wide Annual Report 7

8 Overview Continued � Channel 21 � TukwilaWA.gov � Social Media � Awards � Citizen Comment Follow-Up � Media

Overview Continued � TukNet � Photo/Video Library � Other Opportunities � Photo Org Chart � TukwilaU � Mayor/City Administrator Tours � Standard Employee Welcome Packet 9

10 Communications Plan Timeline

Timeline 2014 – Q4 2015 – Q1 2015 – Q2 2015 – Q3 2015 – Q4 Comms Plan Central Calendar & Communications Roundtable Translations (largely for web, as needed will occur) Style Guide All staff trained by Q1 Identity Banners on TIB Communications Division Review (fully implemented with style guide) 11

12 Timeline Continued 2014 – Q4 2015 – Q1 2015 – Q2 2015 – Q3 2015 – Q4 Strategic Use of Other Opportunities (fully implemented with style guide) Hazelnut October Edition March Edition E-Hazelnut Monthly City-Wide Annual Report Channel 21 TukwilaWa.gov Social Media

Timeline Continued 2014 – Q4 2015 – Q1 2015 – Q2 2015 – Q3 2015 – Q4 Awards Citizen Comment Follow Up TukNet Photo/Video Library Permanent version on TukNet Other Opportunities 13

14 Communications Plan Questions & Discussion

Draft - October 23, 2014 C O M M U N IC A T IO N S P L A N B a c k g ro u n d The City of Tukwila has identified enhancing its external and internal communications efforts as one of the top priorities for the next two years. The City is interested in better telling the good stories within the City, and ensuring that key audiences have knowledge of City activities, events and initiatives. C o m m u n ic a tio n s G o a ls a n d O b je c tiv e s Following are the goals and objectives of the City's communication'~forts: • Ensure timely and effective communications to bot "in ernal and external audiences • Guarantee communications are transparent a~cessible t audiences • Strategically assist department and other internalfstakeholders t key audiences • Provide expertise and best proactive infor outreach and media relations • Utilize multiple channels for cofffmunications; conti arise • • • • Key messages are developecl.'for the arbeque spe c "or "pick up" line. They are not meant to be a compre~ive look at the ~~f Tukwi ut rather tell the basics of what makes Tukwila what it is in a ,I compelling ~ner. The bulietStbelow each~essage indicate proof points that can be used to buttress the message. T~oal for the ke~eSsages is to have everyone within the City eventually saying basically the same ~g.about the~y - though everyone should feel free to use their own words - so that there is consistency ffi messa~ing about Tukwila in the broader region. The City key messages will ¥ likely change over time. T u k w ila is a u n iq u e c o m m u n ity , w ith a n ig h ttim e p o p u la tio n o f 2 0 ,0 0 0 p e o p le b u t a d a y tim e p o p u la tio n th a t c a n e x c e e d 1 5 0 ,0 0 0 o n a n y g iv e n d a y . • Tukwila is a shopping and employment hub, and more people work in the city than work in 29 counties in Washington state. • The City of Tukwila provides services for the daytime population, and therefore operates as a medium-sized city. Page 1 City of Tukwila - Communications Plan 15

Draft - October 23, 2014 Tukwila is more than a mall; while everyone knows about Westfield Southcenter and the fact that the two busiest freeways in the state intersect here, we also have an extensive parks and trails system, distinct and interesting neighborhoods, and one of the most diverse communities in the state. • In 2010, the Tukwila Public Schools was named the most diverse school district in the United States by the New York Times, and over 50% of Tukwila residents speak a language other than English at home. • Tukwila boasts nine specific neighborhoods, all with different characteristics and enjoy families who have lived here for multiple generations. We honor our past and our natural history, but are forward thin mg and unafraid to reimagine our city to ensure it remains vibrant and healthy for future ge ~. • Some of the first European settlers in the ar~e to the D amish/Green River, which would one day become the City of Tukwila, and ,~er remains a ce~ of city's core. • The City encourages residential and commercial growth in targeted are~hroughout Tukwila to create additional neighborhoods where pe~can live, work and play, su~ the Southcenter District and Tukwila South; in 20 years these areas wilLb1ant mixed-use'neighborhood. ~ People chose Tukwila because of its loc • • • Audiences ey audiences who serve as critical stakeholders within the City. • Residents • Business Community • Visitors • Employees • Community Partners Page 2 City of Tukwila - Communications Plan 16