2.4) CREATIVE PROCESS LOGO DESIGN Start sketching! But don’t forget to document/keep the entire process – even the mistakes – from sketch 1 to final art!
Branding example of Puree Organics designed by Studiohamed.
Branding example of Calexico’s bar and restaurant designed by studio Snask.
Branding example of Pang Pang beer designed by Snask.
Branding example of Barba Bird designed by Dawid Cmok.
2.5) IMPLEMENTATION CORPORATE IDENTITY THROUGH DIFFERENT APPLICATIONS On this task you will have to develop a coherent visual identity to communicate the company’s image through different applications. You will need to design: 1) the company’s stationery, this includes: business card, letterhead paper and envelope; 2) + 2 different supports of your choice that would suit your company needs best. (E.g.: if you have a coffee shop think on cups, coasters, paper bags, napkins, menu,…) Real evidence of all applications must be submitted.
Branding example of Sushi & Co. (sushi restaurant in Scandinavia) designed by studio Bond.
Branding example of Barbierattoo (barber shop with designer haircuts and they also make tattoos) designed by studio Memela.
FINAL PRESENTATION: May 8 Create a PDF document and printed portfolio containing: 2.1: Research – It must contain all the process: lists, mind mappings,… Print your research and submit on a A4 size. 2.2: Brainstorm Print your idea-generation and submit on a A4 size. 2.3: Design Brief Document format: A4. 2.4: Logo design Submit the design of your logotype printed and centered on a single A4 (paper weight: 120 gsm). Still regarding the logotype, other documents that must be submitted are: 1) the logo design process, since first sketch to final art; 2) add a explanatory report stating what does your company’s logo reflect? Describe the looks and feel of it. Documents format: A4. 2.5: Implementation Physical evidence of all artworks must be submitted: stationary (business card, paper and envelope) + 2 identity applications of your choice. For the pdf document you must produce a visual composition with the samples and submit a collection of pictures showing the graphic objects that you have designed. (Take a look on the examples provided during class, or go to graphic design websites)
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