2.4) CREATIVE PROCESS LOGO DESIGN Start sketching! But dont forget - - PowerPoint PPT Presentation

2 4 creative process logo design
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2.4) CREATIVE PROCESS LOGO DESIGN Start sketching! But dont forget - - PowerPoint PPT Presentation

2.4) CREATIVE PROCESS LOGO DESIGN Start sketching! But dont forget to document/keep the entire process even the mistakes from sketch 1 to final art! Branding example of Puree Organics designed by Studiohamed. Branding example of


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2.4) CREATIVE PROCESS LOGO DESIGN

Start sketching! But don’t forget to document/keep the entire process – even the mistakes – from sketch 1 to final art!

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Branding example of Puree Organics designed by Studiohamed.

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Branding example of Calexico’s bar and restaurant designed by studio Snask.

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Branding example of Pang Pang beer designed by Snask.

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Branding example of Barba Bird designed by Dawid Cmok.

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2.5) IMPLEMENTATION CORPORATE IDENTITY THROUGH DIFFERENT APPLICATIONS

On this task you will have to develop a coherent visual identity to communicate the company’s image through different applications. You will need to design: 1) the company’s stationery, this includes: business card, letterhead paper and envelope; 2) + 2 different supports of your choice that would suit your company needs best. (E.g.: if you have a coffee shop think on cups, coasters, paper bags, napkins, menu,…) Real evidence of all applications must be submitted.

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Branding example of Sushi & Co. (sushi restaurant in Scandinavia) designed by studio Bond.

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Branding example of Barbierattoo (barber shop with designer haircuts and they also make tattoos) designed by studio Memela.

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Create a PDF document and printed portfolio containing: 2.1: Research – It must contain all the process: lists, mind mappings,… Print your research and submit on a A4 size. 2.2: Brainstorm Print your idea-generation and submit on a A4 size. 2.3: Design Brief Document format: A4. 2.4: Logo design Submit the design of your logotype printed and centered on a single A4 (paper weight: 120 gsm). Still regarding the logotype, other documents that must be submitted are: 1) the logo design process, since first sketch to final art; 2) add a explanatory report stating what does your company’s logo reflect? Describe the looks and feel of it. Documents format: A4. 2.5: Implementation Physical evidence of all artworks must be submitted: stationary (business card, paper and envelope) + 2 identity applications of your choice. For the pdf document you must produce a visual composition with the samples and submit a collection

  • f pictures showing the graphic objects that you have designed. (Take a look on the examples provided

during class, or go to graphic design websites)

FINAL PRESENTATION: May 8