2 3 3G / 4G 3G / 4G CENTRAFUSE CORE 4 5 It isnt about volume - - PowerPoint PPT Presentation

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2 3 3G / 4G 3G / 4G CENTRAFUSE CORE 4 5 It isnt about volume - - PowerPoint PPT Presentation

Jun 11, 2023 223 likes •413 views

2 3 3G / 4G 3G / 4G CENTRAFUSE CORE 4 5 It isnt about volume Value to customer Novelty quickly wears off Avg. user 10-20 apps (000s) 6 Value, Ease of Use, Safety o Entertainment (i.e. Music) o Hands free phone

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CENTRAFUSE CORE

3G / 4G 3G / 4G

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It isn’t about volume

  • Value to customer
  • Novelty quickly wears off
  • Avg. user 10-20 apps

(000’s)

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Value, Ease of Use, Safety

  • Entertainment (i.e. Music)
  • Hands free phone
  • Navigation
  • Web access\browsing
  • E-mail/Text (Delivered in a safe manor)
  • Social Media (Yes for some segments)
  • Function specific apps (Gas /Charging stations, Food)
  • Etc

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My Ford Touch Cadillac CUE Chrysler UConnect Touch

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  • Early Adopters / Tech Savvy users
  • “Gen Y” - Heavy Software background

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* App Loader – Third party program launcher

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  • 13 students (70% Engineering / 30% LS&A) 18-22 years old
  • Estimated 8-12 apps as used regularly

9 Music

  • Dominant want (Pandora, TuneIn, Slacker, Last.fm, etc)

Communication

  • Male texting / Female equal usage of phone and texting
  • No mention of E-mail

Navigation

  • Most used PND’s, viewed phone apps as inadequate or costly (data usage)

Web

  • YouTube mentioned numerous times as entertainment and information

General

  • Social media Facebook - “So 2010”
  • Functional apps like “cheap gas finder”
  • Gaming - conscious of this as a safety concern
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SDK/Development Environment learning curve

  • Apple, Android, Microsoft, RIM, etc. (multiple announcements at CES)
  • Each requiring unique knowledge and customization
  • Some have up front costs – discouraging 3rd party developers

To attract developers must Minimize entry barriers (Common/Industry tools)

  • Utilize standard Graphical Designers tools (Photoshop, Fireworks, PaintShop Pro,

etc)

  • Base SDK on existing web application development
  • Follow industry standards - HTML5, Java script, Flash
  • Minimize unique requirements porting application (cross OS compatibility)
  • iOS Android WP7 RIM Automotive???

Plus facilitate communication between Designers and SW dev community

  • Enable quick UI prototyping

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Unique requirements

  • Safe/Simple to use
  • Free from malware/virus
  • Requirement for matching OE Brand image?

Scale

  • Can OEM’s compete with Apple/Android/Microsoft scale

Control

  • iOS controlled by Apple
  • Android little control over content/reliability
  • Automotive must allow freedom but ensure robustness and useability

OEM’s/Tier 1’s

  • Each driving their own direction
  • Hindrance to market growth/adoption?
  • Desire to run back office?

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Unique requirements

  • Safe/Simple to use
  • Free from malware/virus
  • Requirement for matching OE Brand image?

Scale

  • Can OEM’s compete with Apple/Android/Microsoft scale

Control

  • iOS controlled by Apple
  • Android little control over content/reliability

OEM’s/Tier 1’s

  • Each driving their own direction
  • Hindrance to market growth/adoption?
  • Desire to run back office?

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  • Multiple App Stores?
  • Industry App Store?
  • Does industry require a

unique store?

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www.centrafuse.com

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XML Based Customizable Create/modify new applications Create your own user Interface Centrafuse Overview

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www.visteon.com/innovate 6-Screen Concept vehicle

  • Cluster
  • Dual View IVI display
  • Reconfigurable touch pad
  • 2 Rear seat systems
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Sssangyong-presse.XIV-1-iaa-2011 Multi screen Concept vehicle

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