16 November 2016 Disclaimer This presentation may contain forward - - PowerPoint PPT Presentation

SET Opportunity Day Big Camera Corporation PCL 16 November 2016

Disclaimer

This presentation may contain forward looking statements by the management of Big Camera Public Company Limited (“BIG”). Forward looking information is based on management’s current views and assumptions including, but not limited to, prevailing economic and market conditions. Such forward looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ from those in the forward looking statements as a result of various factors and circumstances. The views, analyses and opinions expressed herein contain some information derived from publicly available sources and third party information providers. No representation or warranty is made as to the accuracy, completeness, or reliability of such information.

Market Situation

Agenda

Market Situation

CCD Unit Lens Unit

Camera’s main components

Market Situation

Earthquake in Kumamoto disrupted camera productions

• Sony is a major producer of image sensor supplying to other camera manufacturers.
• Earthquake in Kumamoto, Japan, on April 2016 had disrupted Sony’s production of

image sensor unit used in digital cameras and iphone7.

• Supply of components used in digital camera’s production were shortage.
• Sony took around 6 months to recover their production of image sensor.
• Supply of some current models started to be shortage from end of 2ndQ.
• All new models of digital camera were delayed due to this problem.
• Full recovery in 4th Quarter.

Market Overview

New cycle of product line up

• New cameras were launched in “Photokina 2016”, a world exhibition in Germany.
• Big cycle of new model change from all camera brands in the past 2 years.
• New 15 cameras, 6 action cameras, 22 lenses plus additional new flagship models in

1stQ 2017 started to sell in Thailand from now.

• Demand on current models slowed down during the end of 3rdQ after the new

products had announced.

• Supply of new products were delayed due to the earthquake problem.
• Average selling price of new models increases by 20% to 25%.

Market Situation

124.0% 109.8% 141.5% 198.2% 131.9% 165.9% 170.7% 115.0% 107.9%111.6% 84.5% 87.5% 134.9% 110.0% 146.1% 191.7% 133.3% 161.0% 173.7% 123.1% 95.2% 87.6% 76.1% 71.1% Value Unit

Mirror-less Camera’s Growth

Data Source: GFK Data

Strategy

Agenda

Strategy

Digital Camera Mobile Phone Printing

Distribution Channel

• “The best location nationwide” – Our 250 shops are located on the prime area

with the best location in the shopping mall.

• Big Camera Shop 220 branches + 10 branches in 2016
• Wonder Photo Shop 5 branches in 1stQ/17
• Big Mobile Shop 25 branches + 2 branches in 2016
• AIS Shop

Strategy

Agenda

3Q Performance

• 9-months revenue increased by THB 727 mil or 23% y-y mainly

from high demand on high-end camera category.

THB billion

3Q/16

3Q Performance

Revenue breakdown

+42% yoy

Total Revenue

0.82 0.69 0.80 1.14 0.98 0.98 1.18 1.62 1.40 1.29 1.19 Q114 Q214 Q314 Q414 Q115 Q215 Q315 Q415 Q116 Q216 Q316 +30% yoy +1% yoy Mobile Phone 4% Service 4% Others 10% Camera & Accessories 92%

THB Mil

Gross Profit

17.38% 22.87% 0% 5% 10% 15% 20% 25% Q3/15 Q3/16

Gross Profit Margin

• Gross Profit (GP) increased by THB 68 mil y-y, from THB 179 mil in Q3/15 to THB 247 mil in Q3/16.
• Gross Profit Margin (GPM) increased from 17.36% in Q3/15 to 22.67% in Q3/16.
• Y2015 Average GPM is 18.81%.

GPM 20.32% 19.33% 17.36%18.34%

21.61% 23.38% 22.67%

183 169 179 265 260 266 247

Q115 Q215 Q315 Q415 Q116 Q216 Q316

3Q Performance

Net Profit

9.4% 14.1% 0% 5% 10% 15% Y2015 9-Months

Net Profit Margin

• Net Profit (NP) increased from THB 117 mil in Q3/15 to THB 126 mil in Q3/16.
• Net Profit Margin (NPM) increased from 9.44% in Y2015 to 14.1% for 9-months of 2016.

* Q1/2016 included THB 27 mil from tax loss carry forward and THB 19 mil gain from business transfer.

Net Profit Margin

THB Mil 73.0 70.8 116.9 198.9 234.2 185.7 125.7 Q115 Q215 Q315 Q415 Q116 Q216 Q316 7.4% 7.2% 9.9% 12.3% 16.8% 14.4% 10.6%

3Q Performance

15.17% 16.02% 0% 5% 10% 15% 20% Q3/15 Q3/16

• Selling & Administrative Expenses increased by THB 11 mil y-y, mainly from an increases in shop rental fee

from shop expansions, sales commission expenses, and promotional expenses.

• Approximately 75% of SG&A were shop rental fee and staff salary.
• In terms of percentage of revenue, SG&A expenses slightly increased from 15.17% in Q3/15 to 16.02% in

Q3/16.

SG&A SG&A

THB Mil 168 174 180 212 188 186 191

• 50

100 150 200 250 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 17.06% 18.33% 15.17% 12.95% 13.47%14.59% 16.02%

3Q Performance

Thank you