12 Ways To More Effective Marketing Jamie Matczak Nicolet - - PowerPoint PPT Presentation

▶
12 ways
SMART_READER_LITE
LIVE PREVIEW

12 Ways To More Effective Marketing Jamie Matczak Nicolet - - PowerPoint PPT Presentation

Nov 23, 2022 110 likes •1.02k views

12 Ways To More Effective Marketing Jamie Matczak Nicolet Federated Library System Green Bay, WI Annotation Tools The tool buttons will open in a row on the left side of your screen, once you click on the blue marker . Check mark Click on

slide-1
SLIDE 1

12 Ways

To More Effective Marketing

Jamie Matczak

Nicolet Federated Library System Green Bay, WI

slide-2
SLIDE 2

Annotation Tools

The tool buttons will open in a row on the left side of your screen, once you click on the blue marker.

Check mark

  • Click on square, half-way down.
  • Use the drop-down menu and

choose the check mark.

  • Click on slide to indicate choice.
slide-3
SLIDE 3

On a scale from 1 to 10, 1 = “I’m not comfortable doing marketing” 10 = “I’m a marketing guru,” indicate where you are at on the line.

1 5 10

slide-4
SLIDE 4
slide-5
SLIDE 5
slide-6
SLIDE 6

Which Flier is better?

slide-7
SLIDE 7

Would a high school let an English teacher teach Advanced Calculus?

slide-8
SLIDE 8
slide-9
SLIDE 9

As talented as he is, would the Milwaukee Brewers baseball team let Green Bay Packers quarterback Aaron Rodgers pitch for them?

slide-10
SLIDE 10

Why is this happening in libraries?

slide-11
SLIDE 11

Why is This Happening? 1) Time

slide-12
SLIDE 12

Why is This Happening? 1) Time 2) Money

slide-13
SLIDE 13

Why is This Happening? 1) Time 2) Money 3) Marketing?

slide-14
SLIDE 14
slide-15
SLIDE 15
slide-16
SLIDE 16
slide-17
SLIDE 17

Hi, I’m Sally . I’m great at reference!

slide-18
SLIDE 18

But,

Marketing is a Skill.

slide-19
SLIDE 19

Sure, I….suppose I could create that flyer for you.

slide-20
SLIDE 20

Hi, I’m Aaron. I throw footballs. Not baseballs.

slide-21
SLIDE 21

When it comes to marketing in libraries, there are some bumps.

slide-22
SLIDE 22

12 Ways

To More Effective Marketing

slide-23
SLIDE 23

Stop Writing a Book

# 1

slide-24
SLIDE 24

Example 1

Hi, Carolyn, Are you using ppt for your keynote? Thanks!

slide-25
SLIDE 25

Example 2

Hi, Carolyn, I’m in a web meeting right now with our conference committee. Our technical person is wondering if you will be using powerpoint for your keynote presentation? He needs to make sure the necessary equipment is in the room, because if you aren’t using powerpoint, he won’t have to request a laptop from the hotel conference center. We’ll be charged every time we use the hotel’s IT equipment, so we don’t want to request it if it’s not needed. If you could let me know as soon as possible, that would be great. Thanks! Jamie

slide-26
SLIDE 26

What J ean Said:

“As librarians, we are trained to give our patrons as much information as possible. We want to provide them with enough tools to get the answer they need. We probably tend to give them more than they want.”

Ok, But…

slide-27
SLIDE 27

Comprehension

Sentence Length Comprehension Rate 8 words 100% 15 words 90% 19 words 80% 28 words 50%

slide-28
SLIDE 28
slide-29
SLIDE 29

What J ean Said:

“As librarians, we are trained to give our patrons as much information as possible. We want to provide them with enough tools to get the answer they need. We probably tend to give them more than they want.”

OK when helping patrons. Not OK for marketing.

slide-30
SLIDE 30

Exercise Time

slide-31
SLIDE 31

Exercise

Booklovers, ready to meet people who share your passion for the printed page? Come check out Sacramento Public Library’s “Same Sex Speed Dating” program! Bring a favorite or hated book to spark a conversation and who knows what other sparks may fly. This is a great way to socialize with

  • ther like-minded singles without the pressure of a date;

it’s only a 5 minute conversation. Get out of the bars and into the library to meet someone fabulous!

slide-32
SLIDE 32

My Example: Bring a book to Sacramento Public Library’s Same Sex Speed Dating Program. Socialize and mingle in the library without the pressures of a date.

slide-33
SLIDE 33

Look at some of your marketing materials.

How Much

Text is Present?

Learning Guide Question:

slide-34
SLIDE 34

# 2

X

slide-35
SLIDE 35

This is publicity in your library, promoting a library event. If someone is reading this in your library, they already know your library’s address. This is a publicity in your community, promoting a library event. If someone is reading this, they might not know where the library is. They might not know the event is

  • free. There is a lot

they might not know.

slide-36
SLIDE 36

Differentiate

From Your Competition

# 3

slide-37
SLIDE 37

Who or What

is Your Competition ?

Learning Guide Question:

slide-38
SLIDE 38
slide-39
SLIDE 39
slide-40
SLIDE 40
slide-41
SLIDE 41
slide-42
SLIDE 42

Show.

Don’t Tell.

# 4

slide-43
SLIDE 43

Jeremy Bolom of the Lincoln Parish Library in Ruston (Louisiana) will help you revitalize parts of your collection.

Who is Jeremy ????

slide-44
SLIDE 44
slide-45
SLIDE 45

Risqué

is Ok

# 5

slide-46
SLIDE 46
slide-47
SLIDE 47
slide-48
SLIDE 48

I guess you are asuming we librarians are all liberal Democrats! Not so! Perhaps you should resign!

slide-49
SLIDE 49

Memes

http://memegenerator.net/

slide-50
SLIDE 50

Take the Good…

I love your promotions for WAPL! Publicity was well done - just enough reminders to keep me mindful of the registration deadlines. I love reading your creative e-mails! You sure know how to grab the reader's attention.

slide-51
SLIDE 51

With the Not As Good…

I think that the publicity done with the theme of "50 Shades of Libraries" was inappropriate and actually quite offensive. Publicizing the conference with pictures of Channing Tatum and other quirky innuendos was not very professional.

slide-52
SLIDE 52

Stop Using Library Speak

# 6

slide-53
SLIDE 53

WLA ALA CSLP LD&L WAPL WEMTA WAAL WISLR YSS OSRT ILL ARSL CIL ALSC IL MATS GEN HIST

slide-54
SLIDE 54
slide-55
SLIDE 55

Ask 10 random patrons:

What is a Database?

Learning Guide Question:

slide-56
SLIDE 56
slide-57
SLIDE 57

Use Your Prime Real Estate Wisely

# 7

slide-58
SLIDE 58
slide-59
SLIDE 59

Here is My Library’s Home Page

Mission Statement "The mission of the Pine Valley Library is to improve the lives of our patrons through information and education. The Library values the citizens of Redville County and responds to their needs by providing blah, blah, who reads this, blah, blah, blah, blah, watermelon blah blah blah, blah, blah, blah, watermelon blah blah blah, blah, blah, blah, watermelon blah blah blah, blah, blah, blah, watermelon blah blah…

And here, in this small area, is the information you really need.

slide-60
SLIDE 60

Subject Lines

This subject line is long enough (27) This subject line is long enough and should not be any longer (50)

slide-61
SLIDE 61

Look at your last 20 emails in your sent box:

How long are

Your Subject Lines?

Are they too long?

Learning Guide Question:

slide-62
SLIDE 62

Punch Your Words

# 8

slide-63
SLIDE 63

Exclamation

Points !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

slide-64
SLIDE 64

http://www.youtube.com/watch?v=VSKn8RlD7Is

slide-65
SLIDE 65

Join Us Be There Don’t Miss It V I T A L

slide-66
SLIDE 66

#Come to our #cool #library #event #tomorrow

  • n how to make #wine at

#home.

slide-67
SLIDE 67

Use Multi-media

# 9

Video Pad

http://www.nchsoftware.com/videopad/ https://animoto.com/

slide-68
SLIDE 68

https://www.youtube.com/watch?v=d_aLjAsNuSI

slide-69
SLIDE 69

Get Help, Or Hire

# 10

slide-70
SLIDE 70
slide-71
SLIDE 71

Help or Hiring Tips

  • Coupon, Groupon, Deal Chicken
slide-72
SLIDE 72

Help or Hiring Tips

  • Coupon, Groupon, Deal Chicken
  • Trades
slide-73
SLIDE 73

Help or Hiring Tips

  • Coupon, Groupon, Deal Chicken
  • Trades
  • Hire online (Elance)
slide-74
SLIDE 74

Help or Hiring Tips

  • Coupon, Groupon, Deal Chicken
  • Trades
  • Hire online (Elance)
  • Others?
slide-75
SLIDE 75

No More Word or Publisher (Please)

# 11

slide-76
SLIDE 76

http://www.istockphoto.com/ http://www.gettyimages.com/

slide-77
SLIDE 77
  • Canva
  • Lucidpress
  • Piktochart
  • Postermywall

Some Better Options

slide-78
SLIDE 78

Don’t Jump

  • n Marketing

# 12

Bandwagons

slide-79
SLIDE 79

Our Library’s Blog April 3, 2012 _______________ _______________ _______________ _______________ _______________ _______________ Our Library’s Pinterest Page

slide-80
SLIDE 80

Does your library have a blog/Pinterest page/site that is being ignored?

What is the better option? Keep or delete?

Learning Guide Question:

slide-81
SLIDE 81

Ask Your

*Bonus

Patrons

& Non-Patrons

slide-82
SLIDE 82

Recap of 12 +

Stop Writing a Book One Size Doesn’t Fit All Differentiate from your Competition

  • Show. Don’t Tell.

Risqué is Ok Stop Using Library Speak Use Your Prime Real Estate Wisely Punch Your Words Use Multi-Media Get Help, or Hire No More Word & Publisher Don’t Jump on Marketing Bandwagons * Ask Your Patrons (& Non-Patrons)

slide-83
SLIDE 83

Annotation Tools

The tool buttons will open in a row on the left side of your screen, once you click on the blue marker.

Check mark

  • Click on square, half-way down.
  • Use the drop-down menu and

choose the check mark.

  • Click on slide to indicate choice.
slide-84
SLIDE 84

Take Away?

What is one thing you feel you can start working

  • n when marketing events

at your library?

1 5 10

1 = “I’m not comfortable doing marketing” 10 = “I’m a marketing guru”

Do you think you can move closer to a “10?”

slide-85
SLIDE 85

Use the Tools,

But Know Your

* Double Bonus

Limits

slide-86
SLIDE 86
slide-87
SLIDE 87

Hi, I’m Sally . There are limits to my awesomeness.

slide-88
SLIDE 88

I can try creating a poster, but I need more training and guidance.

Or

If I create something with my current level of expertise, I’m concerned it won’t look professional.

slide-89
SLIDE 89

Thank you

Jamie Matczak

Nicolet Federated Library System jmatczak@mail.nfls.lib.wi.us Facebook, LinkedIn Twitter: Travelingjamie