1 SDL Trisoft Summit Corporate Overview Kevin Duffy - CEO SDL - - PowerPoint PPT Presentation

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Kevin Duffy - CEO SDL Structured Content Technology Division

SDL Trisoft Summit Corporate Overview

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Agenda

SDL leader in Global Information Mgt. The Structured Content Technology Div.

Trisoft and XyEnterprise combine to become the Structured Content Technology Division

How we fit in the SDL strategy The changing world of content creation, management and delivery 2010 Plan and Objectives

We help corporations drive global revenues and reduce costs by providing the software and services to create, manage and deliver global content We call this Global Information Management (GIM)

The SDL Mission

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SDL

Publicly traded company with over €200m annual revenues Over 2000 employees in 50 offices across 32 countries Innovation, communication, collaboration Award-winning and profitable with long term financial stability 80%+ of the global translation supply chain use SDL software 900+ deployments of enterprise technologies

sdl.com sdltridion.com sdltrisoft.com lspzone.com translationzone.com click2translate.com freetranslation.com

Recognized Leader in Global Information Management

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41 of the 50 Top Global Brands*

*Source: Interbrand, 2008

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Global Content for Global Industries

Structured Content Technologies W eb Content Technologies

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Process Integration, Reuse Of Content And Language Assets

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SDL Technology Evolution and Our Fit

Autom ated Translation Translation Managem ent Content Publishing

Passolo W orldServer

Content Authoring

• Move into the source language

content authoring

• Plus Component Content

Management (“CCM”)

• Based on Structured XML Content

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SDL Acquisition of XyEnterprise

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Growing Demand for source content authoring integrated with Translation for an “end to end” solution

 SDL acquisition of Trisoft proving the value of source content mgt.  Strong base of European customers  Significant Trisoft growth in the US – e.g. FICO, McAfee, Informatica, ERSI, NetApp, VMWare, Dell, KCI, Plantronics

Acquisition of XyEnterprise in June 2009:

 Proven player in the CCM market, DITA, S1000D, custom DTD’s –

• ver 250 customers (Contenta)

 Adds new markets (e.g. aero defense, reference, legal) to SDL Trisoft portfolio  Adds high end print, PDF and electronic/dynamic publishing products to the SDL portfolio (XPP and LiveContent)  Significantly expands size and capabilities of technical/professional services in the US

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Major New Markets

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XyEnterprise Strengths

Support for content creation, management and delivery/publishing Three Product Lines

 XML Professional Publisher (XPP) - automated print and PDF publishing  LiveContent – intelligent content delivery/dynamic publishing  Contenta – XML and standards-based Component Content Management

Standards Support: S1000D, DITA, MIL-SPEC, ATA and others Solutions implemented and supported via ProServ™ consulting services team Technology overlap primarily in the DITA CCM space and there we now position Trisoft as the technology solution

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SDL GI M Evolution and SCT Fit

Autom ated Translation Translation Managem ent Content Publishing

Passolo W orldServer

Content Authoring

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Integration Status at 7 Months

Sales Integration:

 US sales and marketing combined under SDL VP – Howard Schwartz  International expansion with new direct sales execs, renewed partner focus

• Thomas Barthel – Germany – DACH =, Benelux
• Graham Wignall – UK, Scandinavia

Professional services integration:

 Former XyE PS and CS teams providing front line support for Trisoft base  Kurt VanDeun and Carol Bumbaca coordinating global Trisoft services

Engineering integration:

 Shared roadmap development, Agile process integration  New tool development with shared/reuse goals  Trisoft and Contenta – plus XPP and LiveContent

Corporate integration:

 Future technology planning  Integration planning

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Structured Content Technology Brand

Original brand was SDL Trisoft prior to acquisition At acquisition XyEnterprise and Trisoft combined: Analyst feedback = too many independent brands could dilute SDL integrated product positioning Effective for 2010 repositioning all divisions by their focus, not brand name

 E.g. SDL Structured Content Technologies (formerly SDL XySoft)  And SDL Web Content Management Solutions (formerly SDL Tridion)  And SDL Language Technologies

Product names continue – Trisoft, Contenta, XPP, Tridion…

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The Changing World of Content Management and Delivery

Added Pressures on Information Developers

• Faster Product Lifecycles
• More Product Variants
• Distributed Authoring Teams
• Outsourcing & Partners
• Headcount /Budget Constraints
• “SimShip” (Simultaneous Ship)

to Global markets

Changing Expectations in Content Consumers

• Web immediacy changed

expectations

• “ What I Need When I Need It”
• Local Language Expectations
• Targeted Tailored Information
• Consistency , Accuracy
• If Doc Bad, Buy Competitors

Products Next Purchase

Content Authoring Content Publishing

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• Want multi-language collateral with global simultaneous rollout

Les Ampoules remplaçant de Lampe de Brouillard1.

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from the fog lamp

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• 3. Install the new

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Example = Automotive

Replacing Fog Lamp Bulbs

• 1. Disconnect the

electrical connector from the back of the fog lamp assembly.

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bulb from the fog lamp assembly.

• 3. Install the new bulb.

English Spanish French Glove Box Manual Repair Manual CD/Embedded

Models Deliverables

• Plus dynamic, changing content – shared and reused across product lines
• With increasingly multi-channel delivery requirements
• Traditionally whole books written and rewritten and retranslated on a

vehicle by vehicle basis - little or no shared or reused content

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Solution is CCM and Dynamic Publishing

Work with reusable content objects/topics, not traditional books/manuals/chapters and pages Dynamically share and reuse topics

 In multiple deliverables (products A, B & C share and reuse content)  And across multiple delivery channels (print, PDF, Help, On Device)

“Deconstructing” documents into more granular topics requires structure and component content management technology

 To reuse reliably and deal with conditional content and metadata need an XML content foundation  Also need CCM technology to manage the components – a traditional document might break down into hundreds of topics, multiple versions

Also key to automate the publishing process vs desktop

 Leverage DITA open toolkit  Or automated, batch publishing engines like SDL XPP

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Significant change in process, technology & approach – but proven ROI

Top Line Revenue Growth

 Expands presence in global Markets  Reduces time to market  Increases customer satisfaction and drives repeat buying and referral  Increases business agility and responsiveness to changing market conditions

Bottom Line Profit

 Reduces costs of end to end content development by as much as 50%  Drops cost of translation by 50% or more  Reduces calls to call center support ($40-$80 per call)

But change is always challenging to any organization

Adoption is past the early adopters into mainstream

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Proven CCM Adoption Tech Doc

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Proven CCM Adoption Aero/Defense

United States Air Force

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Proven CCM Adoption Commercial Publishers, Reference, Medical

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2010 Highlights

Forecasting over 35% license revenue growth and continued profitability for our division Major new product releases across the board

 SDL Trisoft, SDL Contenta, SDL XPP, SDL LiveContent  And focus on product integrations (SCT and across SDL)

Renewed focus on international customers, international sales and international partners

 Dedicated Sr. Sales Executives  Stronger partner cooperation and programs  Forums like this summit – on an annual basis

Expanded service capabilities via Kurt’s expanded team and US team combined Market and technology leadership in the DITA and S1000D arenas More discussion in technology session later

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