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WHAT IS IS A CASE COMPETITION? 1 2 3 Ide dentify key key iss ssues fac facing a Uti tilise a range of of sk skills to to Pres esent so solutions to to indus dustry business busi de deve velop innova ovative ve so solutions and d alum umni judg udges Profitability Geographic expansion Growth strategy New products or industry Revenue diversification M&A or joint ventures Market entry Technology 15 minutes presentation Response to competition Reassess business mix 10 minutes Q&A 2
TACKLE REAL-LIF IFE BUSINESS PROBLEMS 2018 Case se One: e: The e Age 2018 Case se Two: : Pub ublic Transport Vi Vict ctoria The Age is feeling the effects of the Public Transport Victoria is seeking to declining Newspaper industry. Identify a establish Victoria’s transport system as a strategy to ensure The Age’s survival and global leader. PTV seeks an innovative growth into the next 5 years. solution to achieve this ambitious goal. 3
COMPETITION STRUCTURE Slides only Sl only, Case Nº1 nd yea Ope pen to to all ll st stud udents 2 nd year or or abo bove no no pres presentati tion Se Semi-fi final Case Nº2 15 Sem Semi-finalists pres presenta tation Pool ool A Pool ool B Pool ool C Team 1 Team 6 Team 11 Team 2 Team 7 Team 12 Team 3 Team 8 Team 13 Team 4 Team 9 Team 14 Team 5 Team10 Team 15 Fi Fina nal pres presentati tion Finalist 2 Fi Fi Finalist 3 Fi Finalist 1 Winner 4
WHAT ARE WE LOOKING FOR? 1. . Det etailed d analysis and d und understanding of of the the bu business Financial performance Competitive landscape Product/ offering The organisation’s competitive advantage Ask yo As yourself: f: Have I fully understood the environment in which the case company operates? 5
WHAT ARE WE LOOKING FOR? 2. . Rea Realistic and d innova ovative so solutions Customer difficulty Addresses consumer need As Ask yo yourself: f: Would this have been proposed before? Can the company actually implement this realistically? 6
WHAT ARE WE LOOKING FOR? 3. . Fea Feasibility: fi financial and d logi ogistical As Ask yo yourself: f: Is this financially viable? Can all this be achieved in the time horizon proposed? 7
WHAT ARE WE LOOKING FOR? 4. . Impa pact: Quan uantify and d con consider thing things be beyond d pro profit Find Fi nd ot other r rele elevant t metric etrics to o quantif tify – it isn’t all just abo bout t rev evenue and nd cos costs ts! Ne Net financ ncia ial l impa pact Ask yo As yourself: f: Is this impactful? Is there anything other than profit that the case company may care about? 8
WHY PA PARTIC ICIP IPATE? SKIL ILL DEVELOPMENT AND GROWTH OPPORTUNIT ITIE IES. BComp of offers yo you the the su supp pport, men entoring and d fee feedback nec ecessary fo for gen enui uine growth and d de deve velopment. Crack-the the-case SP SPP Launc La unch Work orkshop p fo for Fee Feedback afte fter ev ever ery Men entoring by by ICC alum umni work orkshop fo for sem semi- first ro fi round case se ro round for sem for semi-finalist tea teams fi finalist tea teams BComp give ves you you the the opp opportunity to to de deve velop ess essential sk skills fo for ca career su success. Strategic Presenting Real consulting Teamwork thinking skills experience 9
WHY PARTICIPATE? NETWORKING WIT ITH IN INDUSTRY SPONSORS. Major Spo Sponsor Principa pal Sp Sponsor Case se Com ompany BComp give ves you you the the opp opportunity to to de deve velop ess essential sk skills fo for ca career su success. There will be networking opportunities with professionals from the case company, SPP (consulting) and UBS (investment banking), as well as with International Case Competition alumni judges working at a range of other organisations. 10
WHY PARTICIPATE? PRIZ IZES TO BE WON! SPP SP Cas Cash pri prize 1 st prize: $3000 Guaranteed graduate / 2 nd prize: $2000 internship interviews 3 rd prize: $1000 for the winning team Me Mentoring & & ICC ICC ne networking Guaranteed interviews for the Available to the winning team – top 15 teams many ICC alumni participated in B.Comp! Winners at the 2018 McGill Management Case Consulting Competition in Montreal, Canada 11
KEY DATES Event Date Location Thursday 1 st August (Week 1), 12pm Spot, Room 1022 (Level 1 theatre) Info formation session 1 1 (p (plu lus te team mixe ixer) Tuesday 6 th August (Week 2), 12pm Info formation session 2 2 (p (plu lus team mixe ixer) Spot, Room 5007 Re Registration clo loses Sunday 11 th August (Week 2) - Monday 12 th August (Week 3), 6.30pm Lau aunch cas ase wor orkshop, cas ase rele lease David P. Derham Theatre, Law Building Monday 19 th August (Week 4), 9am Preliminary rou Pre ounds slide subm ubmission By Wednesday 21 st August (Week 4), 5pm Info formed of of preliminary y rou ounds out outcome - *Friday 23 rd August (Week 4) SPP PP wor orkshop 4.012, The Spot *Saturday 24 th August (Week 4), Cracking the cas ase an and mentoring FBE Level 2 Breakout Rooms 9am – 5pm *Sunday 25 th August (Week 4), 5pm Fin Final slide subm ubmission - *Monday 26 th August (Week 5) Fin Final presentations (t (top 15 15 an and top top 3) 3) FBE Level 2 & David Derham Theatre 12
REGISTER NOW! nd ye our, comprised of BCom students in their 2 nd Form a team of of fou year 1 and ab an above Check that all team members are ava available le for all all key key dat ates 2 (email us ASAP if there is a conflict) Re Register on onli line at this link: http://go.unimelb.edu.au/3wer 3 Questions? Email us at bcom-case-comp@unimelb.edu.au Click going on our Facebook event for updates: 4 go.unimelb.edu.au/o9u6 Please see this short video: http://go.unimelb.edu.au/f2o6 13
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