1 WHAT IS IS A CASE COMPETITION? 1 2 3 Ide dentify key key - - PowerPoint PPT Presentation

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WHAT IS IS A CASE COMPETITION?

1 2 3

Ide dentify key key iss ssues fac facing a busi business Uti tilise a range of

• f sk

skills to to de deve velop innova

• vative

ve so solutions Pres esent so solutions to to indus dustry and d alum umni judg udges Profitability Growth strategy Revenue diversification Market entry Response to competition Geographic expansion New products or industry M&A or joint ventures Technology Reassess business mix 15 minutes presentation 10 minutes Q&A

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TACKLE REAL-LIF IFE BUSINESS PROBLEMS

2018 Case se One: e: The e Age 2018 Case se Two: : Pub ublic Transport Vi Vict ctoria The Age is feeling the effects of the declining Newspaper industry. Identify a strategy to ensure The Age’s survival and growth into the next 5 years. Public Transport Victoria is seeking to establish Victoria’s transport system as a global leader. PTV seeks an innovative solution to achieve this ambitious goal.

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COMPETITION STRUCTURE Case Nº1

Ope pen to to all ll st stud udents 2nd

nd yea

year or

• r abo

bove

Fi Fina nal pres presentati tion Se Semi-fi final pres presenta tation

Case Nº2

Fi Finalist 1 Fi Finalist 2 Fi Finalist 3

Pool

• ol A

Pool

• ol B

Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8 Team 9 Team10 Pool

• ol C

Team 11 Team 12 Team 13 Team 14 Team 15

15 Sem Semi-finalists

Winner

Sl Slides only

• nly,

no no pres presentati tion

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WHAT ARE WE LOOKING FOR?

1. . Det etailed d analysis and d und understanding of

• f the

the bu business

As Ask yo yourself: f: Have I fully understood the environment in which the case company operates?

Competitive landscape The organisation’s competitive advantage Product/

• ffering

Financial performance

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WHAT ARE WE LOOKING FOR?

2. . Rea Realistic and d innova

• vative so

solutions

As Ask yo yourself: f: Would this have been proposed before? Can the company actually implement this realistically?

Customer difficulty Addresses consumer need

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WHAT ARE WE LOOKING FOR?

3. . Fea Feasibility: fi financial and d logi

• gistical

As Ask yo yourself: f: Is this financially viable? Can all this be achieved in the time horizon proposed?

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WHAT ARE WE LOOKING FOR?

4. . Impa pact: Quan uantify and d con consider thing things be beyond d pro profit

As Ask yo yourself: f: Is this impactful? Is there anything other than profit that the case company may care about?

Fi Find nd ot

• ther

r rele elevant t metric etrics to

• quantif

tify – it isn’t all just abo bout t rev evenue and nd cos costs ts! Ne Net financ ncia ial l impa pact

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WHY PA PARTIC ICIP IPATE? SKIL ILL DEVELOPMENT AND GROWTH OPPORTUNIT ITIE IES.

BComp of

• ffers yo

you the the su supp pport, men entoring and d fee feedback nec ecessary fo for gen enui uine growth and d de deve velopment. La Launc unch Work

• rkshop

p fo for fi first ro round case se Men entoring by by ICC alum umni for for sem semi-finalist tea teams Fee Feedback afte fter ev ever ery ro round Crack-the the-case SP SPP work

• rkshop fo

for sem semi- fi finalist tea teams BComp give ves you you the the opp

• pportunity to

to de deve velop ess essential sk skills fo for ca career su success.

Teamwork Real consulting experience Presenting skills Strategic thinking

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WHY PARTICIPATE? NETWORKING WIT ITH IN INDUSTRY SPONSORS.

BComp give ves you you the the opp

• pportunity to

to de deve velop ess essential sk skills fo for ca career su success. Principa pal Sp Sponsor Major Spo Sponsor Case se Com

• mpany

There will be networking opportunities with professionals from the case company, SPP (consulting) and UBS (investment banking), as well as with International Case Competition alumni judges working at a range of other

• rganisations.

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WHY PARTICIPATE? PRIZ IZES TO BE WON!

ICC ICC

Guaranteed interviews for the winning team – many ICC alumni participated in B.Comp!

Cas Cash pri prize

1st prize: $3000 2nd prize: $2000 3rd prize: $1000

SP SPP Me Mentoring & & ne networking

Available to the top 15 teams Guaranteed graduate / internship interviews for the winning team

Winners at the 2018 McGill Management Case Consulting Competition in Montreal, Canada

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KEY DATES

Event Date Location Info formation session 1 1 (p (plu lus te team mixe ixer) Thursday 1st August (Week 1), 12pm Spot, Room 1022 (Level 1 theatre) Info formation session 2 2 (p (plu lus team mixe ixer) Tuesday 6th August (Week 2), 12pm Spot, Room 5007 Re Registration clo loses Sunday 11th August (Week 2)

• Lau

aunch cas ase wor

• rkshop, cas

ase rele lease Monday 12th August (Week 3), 6.30pm David P. Derham Theatre, Law Building Pre Preliminary rou

• unds slide subm

ubmission Monday 19th August (Week 4), 9am Info formed of

• f preliminary

y rou

• unds out
• utcome

By Wednesday 21st August (Week 4), 5pm

• SPP

PP wor

• rkshop

*Friday 23rd August (Week 4) 4.012, The Spot Cracking the cas ase an and mentoring *Saturday 24th August (Week 4), 9am – 5pm FBE Level 2 Breakout Rooms Fin Final slide subm ubmission *Sunday 25th August (Week 4), 5pm

• Fin

Final presentations (t (top 15 15 an and top top 3) 3) *Monday 26th August (Week 5) FBE Level 2 & David Derham Theatre

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REGISTER NOW!

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Form a team of

• f fou
• ur, comprised of BCom students in their 2nd

nd ye

year an and ab above Re Register on

• nli

line at this link: http://go.unimelb.edu.au/3wer Check that all team members are ava available le for all all key key dat ates (email us ASAP if there is a conflict) Questions? Email us at bcom-case-comp@unimelb.edu.au Click going on our Facebook event for updates: go.unimelb.edu.au/o9u6 Please see this short video: http://go.unimelb.edu.au/f2o6