Project proposal MARACAT “Mobile Augmented Reality for Architects, Communities, Ads and Things” for Tekes UbiCom research programme 2007 Background Work Find appealing § Application concept ”ARPhone” furniture in ad § Placing virtual furniture on phone’s camera image § Models are loaded using matrix code in product catalogue or advert Download virtual § User places the furniture in camera view by 3D rotation and zoom furniture via matrix code § Furniture stays in place when moving the camera phone § Based on feature tracking - no markers required § Also, augmenting of real furniture Instantly view furniture at home on mobile phone Verify by high-end PC solution (if required) Get to shop, purchase product 1
“Google Earth on Earth” § Google Earth + AROnSite § Building placed in Google Earth § Semi-automatic positioning using GPS § Current applications, e.g. § Paper mill visualisations by Pöyry Group 2007 § Future work § Automatic positioning, e.g. matching map and cam view § Implementation on camera phones Future Visions - DigiProducts § Digital Virtual Products § Products with “100% brand value” § Furniture / home decoration § Equipment / user interfaces § Games, Visual Music, Arts § Display devices § Camera phones / Data glasses § Large screen “Virtual Mirror” § Sharing of Experiences § Google Earth linked with webcams § Virtual visits to friends and public places § Places augmented with DigiProducts § “Habbo Hotel on Earth” 2
Project Proposal – MARACAT § “Mobile AR for Architects, Communities, Ads and Things” § Technology – core solutions § ARPhone – products, things downloaded by matrix codes, augmented in camera phone view § ARMobile/AROnSite – products, things positioned in Google Earth maps, augmented in camera phone view § ARCipher – 3D content augmented to ads, products etc., based on visual tracking of matrix codes § Applications (“Things”) § Consumer products, furniture, decoration § Construction, houses, appartments § Augmented ads, packages, products § Entertainment, infotainment, games § Fashion, trends, digital arts § Personal digital items § Virtual brand products § Sharing by virtual communities Project Structure § Resources and funding § Duration 01/09/2007 – 31/12/2009, total 122 mmonths § Total budget 1109 k€, Tekes UbiCom programme § Funding Tekes 70%, VTT 15%, companies 15% § Research partners § VTT – Augmented Reality / Virtual Reality (40 pm) § HIIT – Ubiquitous Interaction / Digital Content Communities (56 pm) § TAIK – Design Research / Digital Design (26 pm) § Partner companies § Nokia 45 k€ + mobile phones § UPC Consulting 15 k€ + system integration work § Sisu Forum 15 k€ + 3D modeling, demonstration work § DeskArtes 15 k€ + 3D modeling, data transfer work § Others: Kesko, Pöyry, Tekla, Kiinteistömaailma, IBM, NCC, Evata, ISKU, Satama § International collaboration § Waseda Univ. – researcher exchange (already in place) § TU Graz – joint workshops with Austrian auXells mobile phone project 3
Work Packages 1. Concept Design, Business Cases and Deployment Strategies 2. Mobile Augmented Reality § Mobile phone implementations § Markers / markerless / hybrid tracking § Vision based / other (maps, GPS, gyro, compass, …) § 3D graphics (lighting, textures, …) 3. Ubiquitous Service Interfaces § Authentication, identity management and billing § Matrix codes content and services Geolocated content and services § § Socially oriented content and services 4. User Interfaces and Interaction Design § User interface design (e.g. tangible GUIs) § Interaction methods (e.g. gestures) 5. Demonstrations § Based on partner requirements and interests 6. Dissemination, Administration § Incl. workshops and seminars, scientific publications Summary § Objectives § Develop Augmented Reality solutions on camera phones § marker based § markerless, interactive § markerless, automatic § Development of Augmented Reality interaction methods § e.g. gestures, other methods instead of joystick and keys § incl. usability evaluations § Application in various use cases, e.g. § product marketing and presentations § augmented advertisements and product packages § introduction of fashion and trends, digital arts and media § personal digital goods, virtual online community merchandise § construction, real estate presentations § games and entertainment § Results § Software, Applications, Experiences, New Business § Scientific results, publications, international collaboration 4
Contact: Charles Woodward, Research Professor, VTT charles.woodward@vtt.fi, tel. +358-20 722 5629 Kai Huotari, Research Programme Manager, HIIT kai.huotari@hiit.fi, tel. +358 50 384 1557 5
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