1 Location Factors and forces impacting the Australian Grain - PDF document

Vision and Mission Vision A united, vibrant and internationally competitive Australian Grains Industry Mission S ingle Vision is a catalyst to lead and drive resolutions on maj or challenges facing the Australian Grains Industry, facilitating the strat egic development of sustainable business practices to protect and deliver benefits to stakeholders and consumers. single vision .com.au single vision .com.au Obj ectives S ingle Vision Grains Australia Proj ects 1. Unification Currently five key projects selected Facilitat e and lead industry participants to identify positive synergies and reduce duplication to deliver financial advant ages • Infrastruct ure • GMO’ s Biotechnology 2. New and Innovative Technology • Communications Identification and utilisation of new and innovative technologies for the • Biofuels growth of the industry • Feed Grains 3. Influencing NB: Additional proj ects are being added as they come to fruition, Influencing the dynamics and direction of each specific grain market sector eg. National S trategy for Grain Hygiene building links along the chain to achieve a cohesive industry 4. Communications Establish a single voice that communicates a consistent message and united approach to Government s, industry stakeholders and the community single vision .com.au single vision .com.au S tructure The Board & CEO Murray Rogers (Chairman) Philip Young • International Agribusiness Consult ant Single Vision Board • Former MD/ CEO of AWB Ltd • Director of GRDC • Chairman of QEAC • Former Chairman of AGT • Chairman of AGT • Australian Grain producer • Former international manager - Kelloggs Ian Mackinnon Grant Latta • Former Chairman of GRDC • Former Chairman GRDC Southern Panel • Australian Grain producer • Chairman of Foundation for Sust ainable Economic Development CEO • Former Chairman of Tasmanian Farmer and Graziers • Executive Chairman of GCM Corp Pty Lt d Ag Council • Deputy Chairman of Export Finance and Insurance Corp • Rice Growers Co-op Lt d • Member of Australian Competition Tribunal Selwyn Snell (CEO) Christine Hawkins • Former MD of BioProspect Lt d • Former MD of IAMA Ltd Biotechnology • S pecialist Corporate Agribusiness Advisor Infrastructure Communications Biofuels Feed Grains New Projects • Former President and MD of Zeneca KK Japan & GMOs • Former Deputy Chair of GRDC • Former GM of CropCare Australasia • Chairman of GoGrains • Former President of Avcare • Associate of Global Foresight Network • Business Manager • An independent organisation funded by GRDC single vision .com.au single vision .com.au 1

Location Factors and forces impacting the Australian Grain Industry Costs Global Competition Challenges to Reputation Climate & Water Slow decision making New varieties & R & D Cultural Issues Rapid Change Communications Australian Infrastructure Old & New Cnr Loraine & Ricky Streets Split directional forces Grain P.O. Box 179 Labour Resources Untapped synergies Capalaba, Queensland 4157 Industry Traceability & Duplication Segregation Mobile: 0407 533 332 Office: 07 3823 3227 Slow adoption of Low Returns new technology Fax: 07 3823 3287 Email: Storage & Hygiene Semi unsynchronised singlevisiongrains@ westnet.com.au Value Chain Biotechnology Crops Website: singlevision.com.au Moratoriums single vision .com.au single vision .com.au Australian Grain Industry Changes Industry representation relationships INDUSTRY NOW Domestic food & Australian Feed production Grain Industry International Exporting of Grain INDUSTRY 10 YEARS Domestic Food & feed usage International exporting of Grain Australian Grain BioFuels Industry Agriceuticals Starch based products single vision .com.au single vision .com.au Industry Agribusiness linkages S ingle Vision Relationship Model Consumers I n Research & p u Governments t S u p Development p l i e r s Producers Retailers Single Vision Grain Marketers Wholesalers Shipping Manufacturing Handling & Regulatory Grower Organisations Organisations single vision .com.au single vision .com.au 2

Infrastructure Proj ect Biotechnology crops and GMO’ s proj ect • Focus on road, rail, ports and storage Situation • Review the “ East Coast Infrastructure Paper” • Evaluate WA Infrastruct ure • Biotech will deliver the next step in grow • Identify Industry needs, canvass and get sign off • Unification of key industry participant s • Understand government policies and plans • Consistent policies and messages • Identify global best practices • Lifting of the moratoriums • Form task force and working groups • Rigorous and transparent R&D • SVGA position paper • Segmentation, segregat ion and choice • Review of logistic costs • Adventitious presence, liability and tolerance levels • Use of capital • Labeling • Duplication of costs and asset s • Traceability • State and regional meetings • Competitor and commercial activities globally single vision .com.au single vision .com.au Biotechnology crops and GMO’ s proj ect Biotechnology crops and GMO’ s proj ect Proj ect Activities and timelines Objective Timeline Activity Status Build a viable and sustainable case which provides a platform for the January 2006 • Proj ect Commencement Started development of biotechnology crops and the use of GMO technology to • Proj ect scope and obj ectives Done which the industry has ownership and provides an acceptable economic • Data collect Done and environment al base to move to commercialisation. February 2006 • Select taskforce and reference t eams • Workshops and meetings wit h key industry organisations March 2006 • Proj ect paper developed ready for industry sign off April 2006 • Interim report and results May 2006 • Forum wit h government and industry June / July 2006 • Draft report and present ation August 2006 • Final reports single vision .com.au single vision .com.au Communications Proj ect Communications Proj ect Objectives Overview Establish a communicat ions program and system that effectively provides the industry with up to date news and activities on S VGA’ s key proj ects: • Forums, workshops and meetings • To establish a websit e that provides a vehicle for the industry to • Review and reshaping of the S V task forces communicat e and confirm market expectations • Establishment and use of a industry data base • Use of ABARE data • Utilise the press, media and presentations to highlight issues, activities and results • Website construction for information sharing and feedback • Use of the media and PR • Provide effective reporting to the industry • Education and accreditation programs • Establish communications policies aligned to the industry • Bring the industry together through meetings, workshops, forums and conferences • Launch “ S ummit” meeting for heads of indust ry • Establish an event s calendar covering the industry’ s activities single vision .com.au single vision .com.au 3