1 Hi, Im Dr Caroline Nguyen from Vivid Dental in Five Doc k, NSW. I - - PDF document

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Hi, I’m Dr Caroline Nguyen from Vivid Dental in Five Dock, NSW. I launched my new dental practice in 2010 with assistance from my Marketing Coach, Roy West. Last year, Roy recommended we identify a marketing niche to enable me to get maximum value out of my limited marketing time and dollar. After some consideration we identified that children are literally a growing and profitable

• market. As you can appreciate, in most cases the children’s dentist quickly

becomes the family dentist. I targeted this niche market with Roy’s assistance and we developed the My Kids Dentist brand. In the past year we have expanded Vivid Dental to include a second chair and have brought on a hygienist to work closely with children and families. T

• day we are a thriving practice in Five Dock.

Would you like to work with us to expand the My Kids Dentist brand and Online Marketing Program to build your local dental practice?. I encourage you to consider this opportunity to become the exclusive partner-dentist in your area. T

• gether we can leverage cutting edge marketing

strategy, share the cost and reduce the time needed to build our practices. Y

• u’ll find all the information in this proposal. If you have any questions and would

like to speak with me personally, please phone me on 02 9713 1767. Kind regards

Dr Caroline Nguyen

• PS. Happy Henry is a real favourite with the kids at Vivid

Dental and I’m sure the kids at your practice will love him too!

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• Most dentists are too busy running their practice to invest time in marketing. Nor do they have the knowledge, skill
• r resources to manage their marketing program. It makes sense to use a dental marketing expert to help build

your practice.

Would you like to become the exclusive My Kids Dentist in your suburb?

• My Kids Dentist is a unique Online Marketing Program developed by a dentist in conjunction with a marketing
• expert. The Program incorporates social media with a search-optimised website and an integrated blog. These

deliver valuable and relevant information to parents, attracting them to the My Kids Dentist website. Importantly, they are then referred to your practice. You also have the opportunity to build your individual profile by becoming one of our Dental Experts.

• Digital Marketing: Our extensive digital marketing program drives parents to the My Kids Dentist
• website. With 550,000 Australians searching Google each month to find a dentist, our leveraged results

will outperform any individual practice. Social Media: Using key social media platforms and email marketing, the viral nature of our program will bring local referrals from people who may not have otherwise found you. Community of Experts: The Dental Experts who write for us provide relevant, timely information that parents want. This positions you as a Dental Expert in your suburb Exclusive Dentist Locator: When parents need a local dentist, they use the My Kids Dentist locator to enter their postcode. Exclusive Dentist Locator: When parents need a local dentist, they use the My Kids Dentist locator to enter their postcode. You will be shown as the exclusive My Kids Dentist for your

• suburb. If you would like the opportunity to market yourself in more than one suburb please contact us.

Don’t Forget the Toddlers: Our content includes specific information and discussion about a child’s first visit. By building trust with parents at this early stage, we will continue to deliver future clients to your practice. My Kids Dentist provides maximum value for your limited marketing time and dollar. The online marketing environment changes quickly, so staying on the cutting-edge gives you a huge advantage over other practices in your suburb.

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It’s difficult for Mum or Dad to decide whether you are the right dentist for their children. They can walk past a dental practice or search

• nline for local dentists, yet still not know which dentist will provide

the best care for their children’s teeth.

Positioning Yourself as an Expert

You need to stand out in an increasingly competitive marketplace. Sharing your specialised dental knowledge online positions you as an expert. Positioning yourself as an expert is more than knowing the

• information. It’s how you disseminate this valuable content in places

where your potential clients will find you. These days, people are searching online more than ever and you need to be in front of them.

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Why Position Yourself as an Expert?

The benefits of being seen as an online expert are:

Parents trust experts. Being known as the local recognised authority will attract

parents who will invest in their children’s dental care. Aligning your practice with a reputable brand such as My Kids Dentist will set you apart from other dentists in your area. And the good news - Experts make more money! Parents are far more likely to refer you to others and continue to bring their family to your practice.

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How My Kids Dentist will Position You as an Expert

Here’s how My Kids Dentist will help you position yourself as an expert:

• 1. As a featured Dentist you can share your knowledge with

potential clients online. This will be linked back to your My Kids Dentist profile.

• 2. You will have the opportunity to answer questions

and give your opinion in our Ask The Expert section.

• 3. You will receive a full-page feature on your dental

practice highlighting your expertise. Would you like to use the power and leverage of the My Kids Dentist Online Marketing Program to position yourself as an expert and build your dental practice? Complete your application form today to become the exclusive My Kids Dentist in your suburb. Visit us at www.mykidsdentist.com.au

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Program Investment:

My Kids Dentist

• Membership of the Network $297 One-off payment

Monthly Marketing Management $197 Paid monthly Digital Advertising $97 Paid monthly

The fee establishes your profile on the website, social media and in our practice directory. fee is paid to manage the website, content and lead generation process. fee is paid directly to Google, Facebook and/or the multiple social media platforms used by . Importantly, we don’t believe in contract periods, only in giving value to our clients. You can cancel your membership (with 30 days notice) at any time. Today, we have two offers – join as a foundation member or take advantage of our free trial. Details are included in this pack.

If you have any questions about the program, please call Roy West on

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• My Kids Dentist

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• My Kids Dentist

Today you can choose to either become a Foundation Member

• r take advantage of a 60 day free trial period.

SPECIAL OFFER 1:

As a foundation member, we will waive your Network Membership fee ($297). IN ADDITION, FOR THE FIRST TWO MONTHS: My Kids Dentist will pay your Digital Advertising fee ($97)

• Total cost to you $197 per month for (2) months.

(Total value $885) From the third month you will pay the monthly membership fee:

• Marketing Management fee $197
• Digital Advertising fee each month $97

Benefits of the Foundation Membership

• Digital Advertising targeted directly to your suburb
• Profile on home page of website
• Profile distributed through social media networks
• Included in our panel of Dental Experts for further online exposure

SPECIAL OFFER 2:

During your two month Trial Membership, My Kids Dentist will pay your monthly Marketing Management fee and

you will not pay a Digital Advertising fee. The Digital Advertising program will centre only on the suburbs in which our Foundation Members are located. If you join My Kids Dentist at the end of the trial period, the Network Membership fee of $297 will be payable. In addition, from the third month you will pay the monthly membership fee: Marketing Management fee $197 Digital Advertising fee each month $97 Benefits of the Foundation Membership

• Digital Advertising targeted directly to your suburb
• Profile on home page of website
• Profile distributed through social media networks
• Included in our panel of Dental Experts for further online exposure

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• First Name:_____________________________Surname: _____________________________

Position: _______________________________Email: ________________________________ Business Name: ______________________________________________________________ Business Address: _____________________________________________________________ Suburb: _____________________________________________________________________ Phone: ________________________________Website: ______________________________ Practice Manager/ Contact: ______________________________________________________ Phone: ________________________________Email: ________________________________

I would like to join as a Foundation Member* or I would like to register for the two-month free trial

* When we receive your application, one of our team will contact you to create your online profile.

I have read and agree to the attached Relationship Agreement

Signature: _____________________________ Date: _______________________________

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MY KIDS DENTIST RELATIONSHIP AGREEMENT

This agreement defines the relationship between My Kids Dentist and each individual dental practice in the program, and clarifies the services provided by My Kids Dentist and the opportunities and obligations for the participating dental practices and their nominees. In this document: WE refers to My Kids Dentist YOU refers to the participating dental practice and their nominated dentist/s.

• Provider of online marketing

and communication services My Kids Dentist brand My Kids Dentist website Information marketing strategy Social media strategy Online marketing strategy Digital Advertising Management’ Own and manage the My Kids Dentist brand Define primary location of 1 postcode We will accept nominations on our waiting list for all locations, subject to availability Determine fee structure We reserve the right to adjust fees with 60 days written notice of annual review Produce a monthly report to monitor and analyse traffic and engagement to the website, on social media and through email marketing. No involvement or responsibility for patient service following generation of lead to your dental practice Ongoing Act as My Kids Dentist representative in the defined suburb Provide expert dental information (optional) Use My Kids Dentist brand and logos to support your business as agreed with My Kids Dentist Nominate your primary postcode (to be agreed by My Kids Dentist) If you cancel your membership of the program, you may elect to later rejoin the waitlist for any location Pay fees as outlined in application form, and as adjusted in the annual review Review report and provide feedback Sole responsibility for patient service provision following generation of lead to your dental practice There is no locked-in contract

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Maintain the highest standard of information to promote the brand We reserve the right to immediately cancel

• r suspend the membership of any dental

practice or nominee in the event of

• standards as per Australian Dental

Association and Dental Board Of Australia standards

• members of the My Kids Dentist

community in relation to professional dental conduct We welcome referrals from our members Maintain professional standards as per Australian Dental Association and Dental Board Of Australia standards You may cancel your membership by providing 30 days written notice of cancellation Upon termination/ cancellation, the you will cease using the My Kids Dentist brand and logo, and all links and associations will be removed from the My Kids Dentist site One month’s credit of the management fee will be provided for any successful referral to My Kids Dentist program

• We mutually agree to participate in the marketing program based on the relationship defined
• above. We also understand that from time to time the services offered by the program may

be modified in line with new marketing and communication tools. My Kids Dentist prides itself on remaining at the forefront of emerging online marketing strategy and will adopt new platforms and tools accordingly. This may vary the offering

• utlined and members will be notified of any changes in advance.

We welcome feedback and input from our members and community to ensure we remain Australia’s best online dental resource for parents.