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Hi, I’m Dr Caroline Nguyen from Vivid Dental in Five Doc k, NSW. I launched my new dental practice in 2010 with assistance from my Marketing Coach, Roy West. Last year, Roy recommended we identify a marketing niche to enable me to get maximum value out of my limited marketing time and dollar. After some consideration we identified that children are literally a growing and profitable market. As you can appreciate, in most cases the children’s dentist quickly becomes the family dentist. I targeted this niche market with Roy’s assistance and we developed the My Kids Dentist brand. In the past year we have expanded Vivid Dental to include a second chair and have brought on a hygienist to work closely with children and families. T oday we are a thriving practice in Five Dock. Would you like to work with us to expand the My Kids Dentist brand and Online Marketing Program to build your local dental practice?. I encourage you to consider this opportunity to become the exclusive partner-dentist in your area. T ogether we can leverage cutting edge marketing strategy, share the cost and reduce the time needed to build our practices. Y ou’ll find all the information in this proposal. If you have any questions and would like to speak with me personally, please phone me on 02 9713 1767. Kind regards Dr Caroline Nguyen PS. Happy Henry is a real favourite with the kids at Vivid Dental and I’m sure the kids at your practice will love him too! 2
������������������������������������� �� ������������������������������������������������������ �� ������������������������������������������������������������������������ �� �������������������������������������������������������������� �������������������������������������������������� Most dentists are too busy running their practice to invest time in marketing. Nor do they have the knowledge, skill or resources to manage their marketing program. It makes sense to use a dental marketing expert to help build your practice. Would you like to become the exclusive My Kids Dentist in your suburb? My Kids Dentist is a unique Online Marketing Program developed by a dentist in conjunction with a marketing expert. The Program incorporates social media with a search-optimised website and an integrated blog. These deliver valuable and relevant information to parents, attracting them to the My Kids Dentist website. Importantly, they are then referred to your practice. You also have the opportunity to build your individual profile by becoming one of our Dental Experts. Digital Marketing: Our extensive digital marketing program drives parents to the My Kids Dentist website. With 550,000 Australians searching Google each month to find a dentist, our leveraged results will outperform any individual practice. Social Media: Using key social media platforms and email marketing, the viral nature of our program will bring local referrals from people who may not have otherwise found you. Community of Experts: The Dental Experts who write for us provide relevant, timely information that parents want. This positions you as a Dental Expert in your suburb Exclusive Dentist Locator: When parents need a local dentist, they use the My Kids Dentist locator to enter their postcode. Exclusive Dentist Locator: When parents need a local dentist, they use the My Kids Dentist locator to enter their postcode. You will be shown as the exclusive My Kids Dentist for your suburb. If you would like the opportunity to market yourself in more than one suburb please contact us. Don’t Forget the Toddlers: Our content includes specific information and discussion about a child’s first visit. By building trust with parents at this early stage, we will continue to deliver future clients to your practice. My Kids Dentist provides maximum value for your limited marketing time and dollar. The online marketing environment changes quickly, so staying on the cutting-edge gives you a huge advantage over other practices in your suburb. 3
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It’s difficult for Mum or Dad to decide whether you are the right dentist for their children. They can walk past a dental practice or search online for local dentists, yet still not know which dentist will provide the best care for their children’s teeth. Positioning Yourself as an Expert You need to stand out in an increasingly competitive marketplace. Sharing your specialised dental knowledge online positions you as an expert. Positioning yourself as an expert is more than knowing the information. It’s how you disseminate this valuable content in places where your potential clients will find you. These days, people are searching online more than ever and you need to be in front of them. 5
Why Position Yourself as an Expert? The benefits of being seen as an online expert are: � Parents trust experts. � Being known as the local recognised authority will attract parents who will invest in their children’s dental care. Aligning your practice with a reputable brand such as My Kids Dentist will set you apart from other dentists in your area. And the good news - Experts make more money! Parents are far more likely to refer you to others and continue to bring their family to your practice. 6
How My Kids Dentist will Position You as an Expert Here’s how My Kids Dentist will help you position yourself as an expert: 1. As a featured Dentist you can share your knowledge with potential clients online. This will be linked back to your My Kids Dentist profile. 2. You will have the opportunity to answer questions and give your opinion in our Ask The Expert section. 3. You will receive a full-page feature on your dental practice highlighting your expertise. Would you like to use the power and leverage of the My Kids Dentist Online Marketing Program to position yourself as an expert and build your dental practice? Complete your application form today to become the exclusive My Kids Dentist in your suburb. Visit us at www.mykidsdentist.com.au 7
������������� ������������������������������������������������ Program Investment: ���������������������������� My Kids Dentist ��������������������������� Membership of the Network $297 One-off payment Monthly Marketing Management $197 Paid monthly Digital Advertising $97 Paid monthly �� The ������������������� fee establishes your profile on the website, social media and in our practice directory. ������ ���������������������������� fee is paid to manage the website, content and lead generation process. ����� �������������������� fee is paid directly to Google, Facebook and/or the multiple social media platforms used by ��������������� . Importantly, we don’t believe in contract periods, only in giving value to our clients. You can cancel your membership (with 30 days notice) at any time. Today, we have two offers – join as a foundation member or take advantage of our free trial. Details are included in this pack. If you have any questions about the program, please call Roy West on � 8
������������������������������������������������� ������������������������������������������������ ������������������������������������������������� ��������������������������� ������������������� My Kids Dentist � 9
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