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INDEX History Celebrities The Brand Sponsorships Stores Services 2
HISTORY 3
It all began in 1989 with the dream of four brothers and a small store in Lisbon. We began our expansion in 1997 with the opening of our first shopping mall store in Colombo, Lisbon. 4
The new Millennium was a turning point for the brand since we moved into the woman and kids segments. With a vision to launch new stores, we also considered expanding into new markets globally. Today we have more than 100 stores worldwide and we are recognized as a premium and cosmopolitan brand, selling articles of extremely high quality, with refined and distinctive designs. 5
Our philosophy is totally customer focused. We strive for only the best from our impressive stores to the products and service we deliver. Our teams benefit from a continuous learning process at all stages of their careers in the Sacoor Business School. 6
MILESTONES 1989 : Opening of the first store, in Lisbon 1990 : The second store opens in Lisbon 1997 : The first store opens in a shopping mall, Colombo 2000 : National expansion in Portugal - 8 stores 2001 : Opening of the first store with woman collection only 2002 : One of our board menbers wins the Portugal Marketing Awards in two different categories 2003 : Honourable mention given by Insead Entrepreneurship 2004 : Opening of the first Sacoor Outlet store 2004 : Golden Globe for Merit and Excellence in Economics and Golden Globe for Best Newcomer 2007 : Sacoor Brothers goes global 2011 : Mercury Award, personality of the year in the commercial area 7
2011 : 100 Best Companies to work in Portugal award. This award was received in 2012, 2013, 2014 and 2015 2012 : Award for Excellence at work 2014 : Sacoor Kids, a concept fully dedicated for kids, opens the first store 2015 : Sacoor Kids opens in The Dubai Mall 2016: Sacoor Brothers opens in Lebanon and Saudi Arabia 2016 : Images Retail MEAward 2017: 100th store opens - Malaysia 2017: Largest Flagship store opens in Colombo with new concept 2017: Stores open in Jordan and South Africa 2018: Flagship store opens in Dubai Mall with new concept 2018: Images Retail ME Award 2019: Store opens in Cyprus and Palestine 8
CELEBRITIES 7
A BRAND TIED TO THE STARS Over the years many Hollywood celebrites have worn and represented our brand. Cristiano Patrick William Chris Rob William Joaquim Dempsey Baldwin Ronaldo O’Donnell Lowe Fichtner deAlmeida 8
Cristiano Ronaldo 9
Ana Beatriz Barros 10 12
Patrick Dempsey 11
Irina Shaik 12 14
Chris O’Donnell 13 15
RobLowe 14 16
THE BRAND 17
Our Heritage The family carries a lot of weight in Sacoor Brothers’ values. This is one of the reasons why the word “Brothers” is part of our brand name. 18
Each detail matters Attention to detail is reflected in our collections and service. Each customer is unique and so is Sacoor Brothers fashion apparel. Careful consideration is given to how we welcome our customers and our employees follow customer service processes with specific stages that have been astutely planned. 19
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Materials are selected by their superior quality. 21
Bold Designs allow us to set newtrends. 22
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SPONSORSHIPS 41
In line with the brand strategy that links us with the top celebrities in the world, Sacoor Brothers has been the official suit supplier for the top 3 football clubs in Portugal: S. L. Benfica, F.C. Porto and Sporting C.P. As well for one of the biggest clubs in the world – F.C.Barcelona. 42
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Stores 43
Our stores are always comfortable, elegant, well-decorated and have a relaxing atmosphere. All of our spaces exude excellence and elegance. 44
Dubai Mall Colombo, Portugal 46
Dubai Mall Colombo, Portugal 47
Dubai Mall Colombo, Portugal Colombo, Portugal 47
KLCC - Malaysia 48
United Kingdom 49
United Kingdom 50
United Kingdom Dubai Mall 50
United Kingdom Dubai Mall 50 Dubai Mall
United Kingdom Dubai Mall Dubai Mall 50 Dubai Mall
SacoorKids 51
SacoorKids 52
SERVICES 54
The atmosphere created in our shops is aimed at making the purchasing experience unique and personalised. In order to improve the experience in our stores, we have different services to please our customers: • Sacoor Caffe with complimentary Nespresso and Evian water • Frutaria Healthy Juice Bar • Barber Service • Shared Work Station • Interactive Social Media Wall • Live Music - Short moments of relaxation to the sound of piano and saxophone music • Complimentary Tailoring and Adjustments - so that everything fits to perfection • Wi-Fi network • Personal & Exclusive - Personalizing items with monograms • Look Sharp: Lens cleaning service for eye-glasses • Kids Playtent & Nanny service • Kids iPad stations • Kids Made by You embroidery station • Kids Photobooth 55
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