01 Let us introduce the wonderful Borboleta world where friendship is everlasting(to you)!
ABOUT US The story of Borboleta is a lifelong story about friendship, love and happiness. Up to now, Borboleta has launched seven collections: Classic, Candy, Love Followed by the headline brand quote „Happy Girls are The Prettiest“, we have Letters, Feather&Wings, Crystal, Silver Edition and Premium Collection. Among learned to measure our success by the size of our Borboleta friends ’ smile. the mentioned collections, there are bracelets made of silk thread, crystal, 925 silver, 24ct gold pleated symbols and pendants, while necklaces, bracelets and earrings are mainly made of 925 silver or 14ct and 18ct gold. Each Borboleta collection tells a story of its own while all stories are created to inspire and encourage the ‘spirit’ of every individual who wears it. Through the transformation of its gold-plated lucky charms, Borboleta jewellery is We are proud of our devoted customers - Kendall ll Jenner, Paris Hilton, accompanied with a quote tag from movies, music, art, and literature- quotes Mirosla lava Duma, Kate Hudson, Lena Perminova, Camelia Huls, Mija Knezevic, that touched and marked our lives. Borboleta is EU handmade brand, formed in Despina Petric, Caroline Stanbury, Severina, Mirela Foric, Tatjana Dragovic 2012 to become a worldwide recognized brand in a short while, and, today to among others. Borboleta is a brand made with a loving devotion, based on the be found and purchased in some of the best stores as Excelsior Milano, Sugar idea of making every single day special by doing small things that would make For Your Closet, Cosi Cosi, Smets, Nicolas Concept Store, Jules&;Co to name us and our beloved ones smile. just a few.
TIMELINE 2012 LAUNCHING THE DREAM After making our dream come true, Borboleta launched its first ‘Classic Collection’ – a red silk thread bracelet with a gold plated butterfly, accompanied by the first quoted tag: “Louie, I think this is the beginning of a beautiful friendship” . 2013 BUILDING EXPOSURE Within a remarkably successful start, Borboleta launched new collections with the first official campaign. While spreading a worldwide wholesales market, we created many beautiful friendships among which we were recognized by various fashion influencers and celebrities such as for eg. Ken endall ll Jen Jenner.
2014 STEPPING INTO THE WORLD With more and more retailers worldwide, Borboleta presented ‘Candy Collection’ second-best seller line with acrylic pendants and gold plated butterfly logos. Borboleta expansion resulted in special project Borboleta x Buro 24/7 endorsed by fashion lifestyle icon Mir irosla lava Duma. 2015 CREATING NEW PLATFORMS After launching the new „Angels Collection” and „Diamond Collection”, over 50 retailers in the world and impressive media success, Borboleta launched an exclusive Onli line Shop which gained us a worldwide exposure to customers.
2016 BUILDING OUR HOME Opening the doors of the first flagship store in Zagreb city centre set the stone for Borboleta brand in the minds and hearts of our friends and customers. Shortly afterwards, Borboleta flew to various malls all over the Croatia region being recognized as iconic fashion accessories and favourite gifts for the people we love or just care. 2017 FLYING HIGH New markets, distribution expansions, various events, new packaging projects whilst creating new friendly relationships and collaborations with brands such as Coca-Cola and Rimac Automobili have marked the year of fulfilling high expectations. With opening positions at four airports, apart from the dearest gift choice, we have become a favourite memory piece for taking home from Croatia.
KEY POINTS QUOTES COLLECTABLE STORY Tag quotes mark the specific character of As each and every one of us has a number of The brand has soon become famous and Borboleta jewellery. It is because of the different attitudes and value scales, one tends recognizable by its name due to the number memorable Quotes that Borboleta has to have more and more different Borboletas. of Borboleta fan celebrities, the brand has transformed to a statement piece of jewellery One is for marking friendship, another is a turned into a press and social media trend in which represents emotion, attitude, devotion reminder of our hopes, strives and dreams, the almost no time. Each collection story is and belonging to a particular generation, film third one is the lover‘s letter and the fourth created to inspire and encourage the “spirit” of or music preferences. one is a “must - have” – just for being so every individual who wears it. irresistible!
FRIENDS & CELEBRITY Kendall Jenner Paris Hilton Miroslava Duma Kate Hudson Nina Badrić Tatjana Dragović , Severina, Mirela Forić
02 02 More than 80 selling units all over the world with a wide network of distributors and resellers
SALES MARKET 82% EUROPE 82 % The European market is the largest and among the EU member states the distribution costs are significantly lower both for the seller and the buyer. Therefore we have witnessed the growth of Borboleta products into a remarkably desirable brand - present in most significant retail stores throughout Europe. 18% WORLD In the year 2015 we started a serious expansion to other continents than Europe. Hence, Borboleta is nowadays present in 18 % leading countries of Australia, South Africa and the Middle East. Our goal is to keep on expanding and spreading over to new markets while maintaining the brand core values as our top priority.
S A L E S B Y C AT E G O R Y A U D I E N C E 63 % WOMEN EN 85 5 % BRAC ACELET ELETS 25 – 35 Y YEAR ARS OLD 79 % PUR URCHAS HASE E MORE E THAN AN 1 P PRO RODUCT DUCT 48 48 % 28 % SPEND END MORE E THAN AN 150 € 13 3 % NECKLA LACES CES 9 % EAR ARRI RINGS NGS
S A L E S B Y C O L L E C T I O N S A L E S B Y S U B - C O L L E C T I O N PLEXY XY THREAD EAD THREAD EAD SILVER ER PLEXY XY THREA EAD 25 % CLAS ASSI SIC C 13% CAN ANDY WINTER ER 8% BUB UBBLE BLE 8% CAN ANDY SUM UMMER ER 8% THREAD EAD SILVER ER CAN ANDY TROPI OPIC C 6% ANGEL AN L 8% 39 % 39 CAN ANDY TRIP IPLE LE 3% WISH 5% LOVE E LETTER TERS S 5% PREC ECIOUS IOUS STONES ONES 9 % 9 PREC ECIOUS IOUS STONES ONES STERL ERLING NG SILVER ER CRYSTAL TAL 9% CLAS ASSI SIC C 9% STERL ERLING NG SILVER ER BUBBL UBBLE 4% 23 % 23 LUC UCKY KY 4% ANGEL AN L 3% LOVE E LETTER TERS S 3% WISH 2% SPAR ARKLE LE 2%
03 COLLECTIONS All The Chains, Threads And Pendants
C O L L E C T I O N S C O L L E C T I O N S PLEXY THREAD Plexy Thread group of products represents one of the best selling Borboleta collections. Carefree and cheerful Candy Collection which always remind us of our inner child. Candy Collection is made of acrylic lucky charms and 925 Silver with gold plated logo pendant on a silk thread. Collections and its Lucky Charms: Candy Summer comes in five charm shapes: butterfly, star, clover, heart and anchor with variety of summer thread colours; Candy Win inter comes in four charm shapes: butterfly, star, clover and heart with variety of winter thread colours; Candy Tro ropic comes in four charm shapes: pineapple, baby pineapple, watermelon and palm tree with variety of summer thread colours; Note: The bracelet size is slightly adjustable.
C O L L E C T I O N S C O L L E C T I O N S THREAD SILVER Thread Silver group of products contains variety of majority of iconic Borboleta collections. Classic, Bubble, Wish, Angel and Love Letter collections which all represent a wonderful journey through Borboleta’s transformation of its lucky charms. Thread Silver group of products is made of 925 Silver with Gold, Pink Gold or Rhodium plated charm and logo pendant on a silk thread. Collections and its Lucky Charms: Classic Coll llection comes in four iconic charm shapes: butterfly, star, heart and a clover with variety of thread colours. It also comes in different edition attires such as Triple bracelets, Mama et et Beb ebe Special l Edition and Sandbla lasted sp special l Xmas Edition; Bubble le Coll llection comes in three charm shapes: butterfly, star and heart; Angel l Coll llection comes in the shape of a cross, a wing and a feather. Both collections contain variety of thread colours; Love Let etter Colle lection comes in 21 alphabet letter symbols; Wis ish Coll llection comes in charm shapes of a twinkle star and a shooting clover in variety of thread colours. Note: The bracelet size is slightly adjustable.
C O L L E C T I O N S C O L L E C T I O N S PRECIOUS STONES Precious Stone group of products represents a popular Crystal Collection which comes in variety of Crystal colours. Cry rystal l Coll llection is made of Crystal stones in variety of meaningful colours, each of which coming with a 925 Silver Gold Plated Logo chain pendant. Note: The bracelet size is slightly adjustable.
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