01 Let us introduce the wonderful Borboleta world where friendship - - PowerPoint PPT Presentation

Let us introduce the wonderful Borboleta world where friendship is everlasting(to you)!

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The story of Borboleta is a lifelong story about friendship, love and happiness. Followed by the headline brand quote „Happy Girls are The Prettiest“, we have learned to measure our success by the size of our Borboleta friends’ smile. Each Borboleta collection tells a story of its own while all stories are created to inspire and encourage the ‘spirit’ of every individual who wears it. Through the transformation

• f

its gold-plated lucky charms, Borboleta jewellery is accompanied with a quote tag from movies, music, art, and literature- quotes that touched and marked our lives. Borboleta is EU handmade brand, formed in 2012 to become a worldwide recognized brand in a short while, and, today to be found and purchased in some of the best stores as Excelsior Milano, Sugar For Your Closet, Cosi Cosi, Smets, Nicolas Concept Store, Jules&;Co to name just a few. Up to now, Borboleta has launched seven collections: Classic, Candy, Love Letters, Feather&Wings, Crystal, Silver Edition and Premium Collection. Among the mentioned collections, there are bracelets made of silk thread, crystal, 925 silver, 24ct gold pleated symbols and pendants, while necklaces, bracelets and earrings are mainly made of 925 silver or 14ct and 18ct gold. We are proud of our devoted customers - Kendall ll Jenner, Paris Hilton, Mirosla lava Duma, Kate Hudson, Lena Perminova, Camelia Huls, Mija Knezevic, Despina Petric, Caroline Stanbury, Severina, Mirela Foric, Tatjana Dragovic among others. Borboleta is a brand made with a loving devotion, based on the idea of making every single day special by doing small things that would make us and our beloved ones smile.

ABOUT US

Within a remarkably successful start, Borboleta launched new collections with the first official campaign. While spreading a worldwide wholesales market, we created many beautiful friendships among which we were recognized by various fashion influencers and celebrities such as for eg. Ken endall ll Jen Jenner.

2013

BUILDING EXPOSURE

2012

LAUNCHING THE DREAM

After making our dream come true, Borboleta launched its first ‘Classic Collection’ – a red silk thread bracelet with a gold plated butterfly, accompanied by the first quoted tag: “Louie, I think this is the beginning

• f a beautiful friendship”.

TIMELINE

After launching the new „Angels Collection” and „Diamond Collection”,

• ver 50 retailers in the world and impressive media success, Borboleta

launched an exclusive Onli line Shop which gained us a worldwide exposure to customers.

2015

CREATING NEW PLATFORMS

2014

STEPPING INTO THE WORLD

With more and more retailers worldwide, Borboleta presented ‘Candy Collection’ second-best seller line with acrylic pendants and gold plated butterfly logos. Borboleta expansion resulted in special project Borboleta x Buro 24/7 endorsed by fashion lifestyle icon Mir irosla lava Duma.

New markets, distribution expansions, various events, new packaging projects whilst creating new friendly relationships and collaborations with brands such as Coca-Cola and Rimac Automobili have marked the year of fulfilling high expectations. With opening positions at four airports, apart from the dearest gift choice, we have become a favourite memory piece for taking home from Croatia.

2017

FLYING HIGH

2016

BUILDING OUR HOME

Opening the doors of the first flagship store in Zagreb city centre set the stone for Borboleta brand in the minds and hearts of our friends and

• customers. Shortly afterwards, Borboleta flew to various malls all over the

Croatia region being recognized as iconic fashion accessories and favourite gifts for the people we love or just care.

Tag quotes mark the specific character of Borboleta jewellery. It is because

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the memorable Quotes that Borboleta has transformed to a statement piece of jewellery which represents emotion, attitude, devotion and belonging to a particular generation, film

• r music preferences.

QUOTES

As each and every one of us has a number of different attitudes and value scales, one tends to have more and more different Borboletas. One is for marking friendship, another is a reminder of our hopes, strives and dreams, the third one is the lover‘s letter and the fourth

• ne is a “must-have” – just for being so

irresistible!

COLLECTABLE

The brand has soon become famous and recognizable by its name due to the number

• f Borboleta fan celebrities, the brand has

turned into a press and social media trend in almost no time. Each collection story is created to inspire and encourage the “spirit” of every individual who wears it.

STORY

KEY POINTS

Kendall Jenner Paris Hilton Kate Hudson Miroslava Duma

FRIENDS & CELEBRITY

Tatjana Dragović , Severina, Mirela Forić Nina Badrić

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More than 80 selling units all over the world with a wide network of distributors and resellers

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The European market is the largest and among the EU member states the distribution costs are significantly lower both for the seller and the buyer. Therefore we have witnessed the growth of Borboleta products into a remarkably desirable brand - present in most significant retail stores throughout Europe.

82% EUROPE

In the year 2015 we started a serious expansion to other continents than Europe. Hence, Borboleta is nowadays present in leading countries of Australia, South Africa and the Middle East. Our goal is to keep on expanding and spreading over to new markets while maintaining the brand core values as our top priority.

18% WORLD

SALES MARKET 82% 18%

NECKLA LACES CES EAR ARRI RINGS NGS BRAC ACELET ELETS

28% 9% 63%

WOMEN EN 85 5 % 25 – 35 Y YEAR ARS OLD 79 % PUR URCHAS HASE E MORE E THAN AN 1 P PRO RODUCT DUCT 48 48 % SPEND END MORE E THAN AN 150 € 13 3 % A U D I E N C E S A L E S B Y C AT E G O R Y

PLEXY XY THREAD EAD CAN ANDY WINTER ER 8% CAN ANDY SUM UMMER ER 8% CAN ANDY TROPI OPIC C 6% CAN ANDY TRIP IPLE LE 3% THREAD EAD SILVER ER CLAS ASSI SIC C 13% BUB UBBLE BLE 8% AN ANGEL L 8% WISH 5% LOVE E LETTER TERS S 5% STERL ERLING NG SILVER ER CLAS ASSI SIC C 9% BUBBL UBBLE 4% LUC UCKY KY 4% AN ANGEL L 3% LOVE E LETTER TERS S 3% WISH 2% SPAR ARKLE LE 2% PREC ECIOUS IOUS STONES ONES CRYSTAL TAL 9% PLEXY XY THREA EAD 25 % THREAD EAD SILVER ER 39 39 % PREC ECIOUS IOUS STONES ONES 9 9 % STERL ERLING NG SILVER ER 23 23 % S A L E S B Y C O L L E C T I O N S A L E S B Y S U B - C O L L E C T I O N

COLLECTIONS

All The Chains, Threads And Pendants

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Plexy Thread group of products represents one of the best selling Borboleta collections. Carefree and cheerful Candy Collection which always remind us of our inner child. Candy Collection is made of acrylic lucky charms and 925 Silver with gold plated logo pendant on a silk thread. Collections and its Lucky Charms: Candy Summer comes in five charm shapes: butterfly, star, clover, heart and anchor with variety of summer thread colours; Candy Win inter comes in four charm shapes: butterfly, star, clover and heart with variety of winter thread colours; Candy Tro ropic comes in four charm shapes: pineapple, baby pineapple, watermelon and palm tree with variety of summer thread colours; Note: The bracelet size is slightly adjustable.

PLEXY THREAD

C O L L E C T I O N S C O L L E C T I O N S

Thread Silver group of products contains variety of majority of iconic Borboleta collections. Classic, Bubble, Wish, Angel and Love Letter collections which all represent a wonderful journey through Borboleta’s transformation of its lucky charms. Thread Silver group of products is made of 925 Silver with Gold, Pink Gold or Rhodium plated charm and logo pendant on a silk thread. Collections and its Lucky Charms: Classic Coll llection comes in four iconic charm shapes: butterfly, star, heart and a clover with variety of thread colours. It also comes in different edition attires such as Triple bracelets, Mama et et Beb ebe Special l Edition and Sandbla lasted sp special l Xmas Edition; Bubble le Coll llection comes in three charm shapes: butterfly, star and heart; Angel l Coll llection comes in the shape of a cross, a wing and a feather. Both collections contain variety of thread colours; Love Let etter Colle lection comes in 21 alphabet letter symbols; Wis ish Coll llection comes in charm shapes of a twinkle star and a shooting clover in variety of thread colours. Note: The bracelet size is slightly adjustable.

THREAD SILVER

C O L L E C T I O N S C O L L E C T I O N S

Precious Stone group of products represents a popular Crystal Collection which comes in variety of Crystal colours. Cry rystal l Coll llection is made of Crystal stones in variety of meaningful colours, each of which coming with a 925 Silver Gold Plated Logo chain pendant. Note: The bracelet size is slightly adjustable.

PRECIOUS STONES

C O L L E C T I O N S C O L L E C T I O N S

Sterling Silver group of products has gained the status of the iconic gift assortment which spreads in variety of collections: Classic, Bubble, Lucky, Angel, Wish, Sparkle and Love Letters. Sterling Silver earrings and chain necklaces and bracelets are made of 925 Silver with Gold or Rhodium plating, while Sparkle Collection has a smooth touch of popular shiny zircons. Collections and its Lucky Charms: Classic Coll llection comes in four iconic charm shapes; butterfly, star, heart and a clover on chain bracelets and necklaces with Gold or Rhodium plating; Bubble le Coll llection comes in three charm shapes: bubble butterfly, bubble star and a bubble heart on chain necklaces with Gold or Rhodium plating; Lucky Coll llection comes in three charm shapes: lucky butterfly, lucky star and a lucky heart on chain necklaces and earrings with Gold or Rhodium plating; Angel l Coll llection comes in four charm shapes: feather, wing, cross and mini cross on chain necklaces and earrings with Gold or Rhodium plating; Love Let etter Colle lection comes in 21 alphabet letter symbols on chain necklaces with Gold or Rhodium plating: Wis ish Coll llection comes in the shape of medallion with Gold plating; Sparkle le Coll llection comes in the shape of a heart with a touch of zircons on chain bracelets and necklaces with gold or rhodium plating. Note: The bracelet size is slightly adjustable.

STERLING SILVER

C O L L E C T I O N S

Thread Silver - Love Bracelet RRP 26 €

C O L L E C T I O N S B E S T S E L L E R N E W

Thread Silver - Butterfly Bracelet RRP 26 € Sterling Silver - Butterfly Necklace RRP 105 105 €

C O L L E C T I O N S B E S T S E L L E R N E W

Thread Silver – Wings Bracelet Pink Gold Plated RRP 35 35 € Sterling Silver - Love Bracelet RRP 75 75 € Sterling Silver – Bubble Love Earrings RRP 40 €

VISUAL

Packaging & Display

MERCHANDISING

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D I S P L A Y S N E W

P A C K A G I N G N E W

COLLABORATIOS

COLABORATIONS

Buro 24/7, Coca-Cola, Rimac Automobili

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City Centar One West, Zagreb

COLLABORATIOS

STORES

Our Home

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SALES MARKET

Borb rbole leta Flag lagship St Store Zagreb, Gunduliceva 1 Opened in 2016.

F L A G S H I P S T O R E

SALES MARKET

Borb rbole leta St Store re Rijeka, Užarska 19 Opened in 2018.

S T O R E N E W

B O X N E W

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Borb rbole leta Box Arena Centar, Zagreb

B O X N E W

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Borb rbole leta Box Mall of Split, Split

B O X N E W

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Borb rbole leta Box City Centar One West, Zagreb

V I E W M O R E

O N L I N E S T O R E N E W

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Borb rbole leta Off ffic icial l Onlin line St Store www.borboleta.co

CAMPAIGNS

Summer / Winter

BRIDESMAIDS

2 0 1 8 V I E W M O R E C A M PA I G N

BORBOLETA X RIMAC

2 0 1 8 C A M PA I G N

SUMMER 2017

V I E W M O R E V I E W M O R E C A M PA I G N

WINTER 2016

V I E W M O R E C A M PA I G N

WINTER 2015

V I E W M O R E V I E W M O R E C A M PA I G N

SUMMER 2014

V I E W M O R E C A M PA I G N

WINTER 2014

V I E W M O R E V I E W M O R E C A M PA I G N

SUMMER 2013

V I E W M O R E C A M PA I G N

F I R S T C A M P A I N G - 2 0 1 2

City Centar One West, Zagreb

PRESS

CONTACT US

info@borboleta.co wholesale@borboleta.hr