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Learning from “Failure”

Learning from “Failure”

Learning from “Failure” - Get approved by Apple - Do as much work for the user as possible

Version 1.0 - Frustration w/ Twitter

Version 1.0 - Frustration w/ Twitter - “Yik Yak?”

Version 1.0 - Frustration w/ Twitter - “Yik Yak?” - The most advanced tech ever (php, mysql, DO, Parse)

Pop Quiz! A) Walking around tailgates in a yak costume B) Flyers around a college campus C) Email the sororities and fraternities D) Drop beer off at greek houses

- Scalability

- Scalability - Personalization

- Scalability - Personalization - FOMO

- Scalability - Personalization - FOMO - Leverage Networks

- Scalability - Personalization - FOMO - Leverage Networks Try Everything

Getting Lucky

Don’t take shots before a red-eye

Don’t take shots before a red-eye Don’t count your chickens before they hatch

Don’t take shots before a red-eye Don’t count your chickens before they hatch Don’t close doors

It’s All About People - Raised $10MM and started hiring

It’s All About People - Raised $10MM and started hiring - Sets the culture

It’s All About People - Raised $10MM and started hiring - Sets the culture - Something special about first hires

It’s All About People - Raised $10MM and started hiring - Sets the culture - Something special about first hires - Invest in people’s development

- Traction attracts money

- Traction attracts money - Play hard to get

- Traction attracts money - Play hard to get - Have multiple options

So what went wrong?

Constant Negative Press Doesn’t Help Word of Mouth Growth

Misbalanced the internal needs of the company vs the external needs of the user

Listened to ourselves instead of our users

Start Simple. Start Small.

Start Now.

Questions