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  10. D"J*9"K+<./$,?(;9H.39<$,( “….the most fundamental one is a shift in consumer preferences. Put simply, customers are buying more fresh vegetables and meat and shying away from packaged, processed foods….Supermarkets are responding to this trend in a number of ways. They are renovating stores to allocate more space to the perimeter, where fresh produce is sold…In addition, small challenger brands are proving more responsive to consumer trends..” -What’s Working and What’s Not in the Supermarket? (June 7, 2018) “And they [consumers] are buying more from stores at two poles: ones with cheap prices, and ones that offer high- “Shoppers are increasingly shunning the processed, quality fresh food, often at a premium….Consumers are far packaged products that fill most shelves in the center more curious and educated about the source and content of of the store. Instead, they are hunting the perimeter their food….while simultaneous demand for for….prepared foods…They’re [the consumer] really convenience….” buying more….prepared meals.” -For Amazon, Now Comes the Hard Part - What’s New in the Supermarket? (June 19, 2017) (May 16, 2017) M AMA M ANCINI’S An Original Family Recipe Summer 2018

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