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“Shoppers are increasingly shunning the processed, packaged products that fill most shelves in the center

f the store. Instead, they are hunting the perimeter

for….prepared foods…They’re [the consumer] really buying more….prepared meals.”

What’s New in the Supermarket?

(May 16, 2017) “….the most fundamental one is a shift in consumer

preferences. Put simply, customers are buying more fresh

vegetables and meat and shying away from packaged, processed foods….Supermarkets are responding to this trend in a number of ways. They are renovating stores to allocate more space to the perimeter, where fresh produce is sold…In addition, small challenger brands are proving more responsive to consumer trends..”

What’s Working and What’s Not in the Supermarket?

(June 7, 2018) “And they [consumers] are buying more from stores at two poles: ones with cheap prices, and ones that offer high- quality fresh food, often at a premium….Consumers are far more curious and educated about the source and content of their food….while simultaneous demand for convenience….”

For Amazon, Now Comes the Hard Part

(June 19, 2017)

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MMMB products now in 44,600 locations as of April 30 vs. 38,600 last year. Sales per location increased 25% over prior year.

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SLIDE 32

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SLIDE 33

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