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Dennis Yu � CEO of Blitzlocal � @dennisyu �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

Eric Ludwig � Senior Director of Online Marketing at Rosetta Stone � @thesemninja � U3%"Z.&*A3#"=&["J3/"&\3$#$#9&U3%"Z.&*A3#")&7(+8$9&8.%&P/"%$+"#A&]&Q^^&3J&P""DC3(=63I)&.& P"3,5"&*"./6E&%A./AN(,&;.%"+&$#&T'Q=&P/$3/&A3&AE.A)&E"&5"+&V^7_%&*"./6E&0#9$#"&F./D"B#9&O*0FR& ,/39/.I)&8E"/"&E"&I.#.9"+&3#"&3J&AE"&5./9"%A&PPQ&;(+9"A%&$#&AE"&83/5+=&*$#6"&<>>`)&E"_%& 5"L"/.9"+&E(#+/"+%&3J&I$55$3#%&3J&+355./%&$#&*"./6E&.#+&*36$.5&%,"#+&A3&+/$L"&9/38AE&.#+& "#9.9"I"#A&.A&V^7&%$A"%&5$D"&F.,a("%A)&F3L$"J3#")&.#+&V^7&T"8%=&7(+8$9&.5%3&5"+&V^7_%& U"#"8.5&.#+&P.CI"#A&F./D"B#9&A".I)&.&b<>>&I$55$3#&P]7&A.%D"+&8$AE&/"A.$#$#9&V^7_%&I3%AN.AN /$%D&6(%A3I"/%=&0./5C&$#&E$%&6./""/&E"&83/D"+&$#&/"%"./6E&.#+&,/3+(6A&I.#.9"I"#A&.A&TV*V_%& TSSQ&.#+&.A&W"/$*$9#)&.#+&5"+&I./D"B#9&"c3/A%&.A&%A./AN(,%&%(6E&.%&Q(%A3Id#D=63I)& SE$#D2""D=63I)&.#+&P/36.,%5.;%=63I=&

Enrique Gonzales � Senior Web Metrics Analyst, AARP � @ejgonzales � !$9$A.5&I"A/$6%&"L.#9"5$%A)&/"63L"/$#9&#"8%,.,"/&/",3/A"/)&6C65$%A&.#+&8.#ANA3N;"&%(/J"/=& 0#/$1("&23#4.5"%&E.%&;""#&I".%(/$#9&+$9$A.5&%$#6"&@eef=&H"&E.%&E.+&.&8";&I"A/$6%&BA5"&%$#6"& <>>f)&;(A&I".%(/"I"#A&8.%&6/$B6.5&8E"#&E"&83/D"+&$#&+$9$A.5&.%&.#&V^7&,./A#"/&.#+&.A& 2.##"Z)&K*VS^!V')&TPU&.#+&#38&VVUP=&V%&.&/",3/A"/)&E"&8/3A"&J3/&AE"&:.55&*A/""A&g3(/#.5)& :.%E$#9A3#&S$I"%)&AE"&V(%B#&VI"/$6.#&*A.A"%I.#&.#+&AE"&*.#&V#A3#$3&7$9EA=&

Sundeep Kapur � Evangelist, NCR Corp � @emailyogi � *(#+"",&-.,(/&E.%&;""#&.%%$%B#9&3/9.#$4.B3#%&8$AE&AE"$/&63#L"/9"+&6E.##"5&I./D"B#9& %A/.A"9$"%&%$#6"&@ee>=&G/3I&+$/"6A&I./D"B#9&A3&+$9$A.5&A3&63#L"/9"+)&E"&$%&.&,.%%$3#.A"&A".6E"/& 8E3&83/D%&8$AE&;(%$#"%%"%&.6/3%%&I(5B,5"&$#+(%A/$"%)&E"5,$#9&AE"I&A3&"#.;5"&A"6E#3539C&.#+& %"/L$6"%&A3&;/.#+)&,"/%3#.5$4"&.#+&%,".D&A3&63#%(I"/%&I3/"&"c"6BL"5C=&&*(#+"",&$%&.5%3&.#&.L$+& (%"/&3J&%36$.5&I"+$.)&E.L$#9&5"L"/.9"+&83/+%)&,$6A(/"%)&]&L$+"3&$#A3&.&63#L"/%.B3#.5&;539=&H$%& +.$5C&+3%"&3J&;"%A&,/.6B6"%&6.#&;"&J3(#+&.A&0I.$5'39$=63I)&8E"/"&E"&8/3A"&E$%&@)>>>AE&./B65"& 3#&G";/(./C&@`)&<>@@=&

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