Your Health is Worth A Shot Arpita Jindani Program Manager - - PowerPoint PPT Presentation
Your Health is Worth A Shot Arpita Jindani Program Manager Immunization Initiative Partnership for Maternal and Child of Northern New Jersey by by Demographic Target Tweens and adolescents have low awareness regarding the need for
Arpita Jindani Program Manager Immunization Initiative Partnership for Maternal and Child of Northern New Jersey by
by
Tweens and adolescents have
A campaign incorporating video, internet and social networking platforms will have widespread reach among this audience
This statewide educational video contest is designed to highlight the importance of youth immunization for Tdap, Meningococcal disease and HPV. Pre-teens and adolescents, age 11-18 years-old, will submit 30-60 second public service announcements (PSA) describing why they think it’s important to get vaccinated. Campaign Components:
development
relations
Call-to-Action “Talk to your health care provider to make sure you are
and that you have received all
vaccinations.”
reach and retention:
– YouTube: Upload finalist videos directly to the campaign channel, including voting capabilities – Facebook: Posts targeting NJ parents and youth
– Twitter: Follow and post messages to target audiences, including hashtags (ie. #vaccine, #NJ, #contest) – Prezi: Adapt traditional fact sheet and content information into interactive slideshow platform Prezi Upload finalist videos directly to the campaign Follow and post messages to target audiences,
reaching:
– NJ print and broadcast media outlets – Social media and online community forums
teachers through blast email campaign
– Direct interested parties to campaign website
ProtectMeWith3.com
closed
public January 14, 2013 December 12, 2012 November 19, 2012 September 17, 2012
to NJ schools and media
*Submission period extended due to Hurricane Sandy
chose finalists
announced at award ceremony
were notified public public
notified
Sept. Oct. Nov. Jan. Dec.
Original coverage secured:
– Courier News x2 (circ. 17,500) – The Hudson Reporter (circ. 80,600) – New Jersey Newsroom (circ. 1.2 million) – NJToday.net (circ. 35,000) – Patch: Marlboro (x2) Basking Ridge Fair Lawn Hoboken Madison South Orange
Press release coverage:
– 6ABC Philadelphia (circ. 3.2 million)
Broadcast:
– Eye Witness News WABC, NY (3.2 million monthly visitors)
Reached a total audience of more than 8 million
37 “Followers” via Twitter 44 “Likes” via Facebook 1,734 “Video Views” via YouTube – 355 views for Wilson_HPV – 423 views for Kaplan_HPV – 317 views for Arriaza_HPV 3,664 visits to protectmewith3.com – 8,116 Pageviews – 2 min 32 sec = average visit duration – 60% of visitors visited website directly
19 schools and associations requested additional contest information – New Jersey State School Nurses Association posted contest announcement and deadline extension 29 participants submitted videos – 9 / 29 videos submitted by preteens – 9 / 29 videos were disqualified 1,385 votes cast during public voting phase Kiefer Wilson : 411 – Austyn Kaplan : 400 – Dan Arriaza : 311 – Allison Maddock : 232 – Rodrigue Vandepaul : 31