YOUR DATA In-house Recruitment Network 21 September 2017 How to - - PowerPoint PPT Presentation

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Jun 04, 2023 116 likes •342 views

M A K I N G T H E M O S T O F YOUR DATA In-house Recruitment Network 21 September 2017 How to Drive Efficiency to Maximise Your Recruitment Advertising Spend W H Y T R A C K A D V E R T I S I N G A C T I V I T Y ? M O N I T O R M E A S U

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M A K I N G T H E M O S T O F

YOUR DATA

In-house Recruitment Network 21 September 2017 How to Drive Efficiency to Maximise Your Recruitment Advertising Spend

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M O N I T O R M E D I A P E R F O R M A N C E

W H Y T R A C K A D V E R T I S I N G A C T I V I T Y ?

M E A S U R E R O I T E S T C R E A T I V E E X E C U T I O N S H I G H L I G H T A N Y I S S U E S

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H O W M U C H D ATA I S TO O M U C H ?

impressions

click through rate cost per conversion dwell time conversions

cost per click

applications

cost per hire click through conversion click to application rate

hires

cost per thousand view through conversion

clicks time to hire cost per application

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R E D U C E C O S T P E R H I R E

H AV E A C L E A R A I M

R E D U C E T I M E T O H I R E I M P R O V E Q U A L I T Y O F C A N D I D A T E S

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7.4%

M A R K E T S H A R E P A T I E N T S P R A C T I C E S C O L L E A G U E S

8m 650+ 7.5k

L A RG ES T DE N TA L CO RP O R AT E I N E URO P E

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ATTR A C TI ON CHALL E N GE S

Advertising on a small number of channels
Very limited tracking in place
The data was difficult to understand
Low volume of applications
Poor quality of candidates
Generic messaging being used

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O UR A P P RO A C H

 We implemented tracking  Set the client up on SMRS reporting  Agreed the dashboards the client would like setting up and the key metrics they wanted to see in the dashboards  Integrated with their ATS provider so all data was available via one system  We carried out training with key contacts at mydentist

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ADVE RTI S I NG DA S H B O A R D

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ADVE RTI S I NG DA S H B O A R D

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ADVE RTI S I NG DA S H B O A R D

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PA I D S E A R C H DA S H B O A R D

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CA RE E R S WE B S I TE DA S H B O A R D

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HOW WE’ VE USED THE DATA

To understand the value of existing media channels
To test and monitor performance of new media channels
To A/B test creative messaging
To report key statistics to the client
To optimise current campaigns
To plan future campaigns based on performance

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ATS I NSI GHTS

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NEXT STEPS

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R E D U C E C O S T P E R H I R E

A C H I E V I N G O U R G O A L S

R E D U C E T I M E T O H I R E I M P R O V E Q U A L I T Y O F C A N D I D A T E S

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Manchester : Express Networks 2 • 3 George Leigh Street • M4 6BD London : 5th Floor • 6-7 St Cross Street • EC1N 8UA

07976 566 369 Toby.Windsor@smrs.co.uk