Year-End Report (September 2017 Augusti 2018) Gran Bille Peter - - PowerPoint PPT Presentation

Year-End Report (September 2017 – Augusti 2018)

• Highlights Q4 & Full Year
• Q4 & Full Year in numbers
• Going forward
• Questions

Göran Bille Acting President & CEO Peter Andersson CFO

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• Challenges at KappAhl

– Price- and campaign strategies not sufficient during Q1-Q2 – Reformed supply chain not optimal. – Range to narrow

• Market in transition – heavy competition

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• Norway & Poland increased their

contribution

• Continued increase of Kids
• Expanding store network

– KappAhl 347 stores

• Opened 4 / closed 4 / refurbished 23

– Newbie Store 22 stores

• Opened 11 / closed 1 store
• Successful expansion UK

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• Intense development work with digital

solutions

– Omni-services evolves well – E-commerce increase 38% – Over 50% Click&Collect – Shop Online in Store increase – Launch of payment via Klarna in Store – Customer Experience Support increases customer service & contributes to sales

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• Low summer stock already at

beginning of quarter

• Good season start Kids
• To narrow offer Woman
• One-offs affected negatively

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• Sustainability labelled 57 (53)%
• Implementation of scorecard for

sustainable design

• Members of the Sustainable Apparel

Coalition

• One Bag Habit reduced use of bags

by 70%

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MSEK Q4 ISO ∆ Sales 2016/2017 1 248 Like-for-like

• 20
• 1,6%

Opened / Closed

• 24
• 1,9%

FX-effects 35 2,8% Sales 2017/2018 1 239

• 0,7%

MSEK Q4 ACC ∆ Sales 2016/2017 4 916 Like-for-like

• 97
• 2,0%

Opened / Closed

• 97
• 2,0%

FX-effects 39 0,8% Sales 2017/2018 4 760

• 3,2%

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17/18 16/17 ∆ 17/18 16/17 ∆ Sales (MSEK) 1 239 1 248

• 0,7%

4 760 4 916

• 3,2%

Gross Profit (MSEK) 733 757

• 3,2%

2 942 3 056

• 3,7%

Gross Margin (%) 59,2 60,7

• 1,5

61,8 62,2

• 0,4

Operating Profit (MSEK) 66 139

• 52,5%

282 448

• 37,0%

Operating margin (%) 5,3 11,1

• 5,9

5,9 9,1

• 3,3

Operating Cash Flow (MSEK)

• 47

61

• 108

294 572

• 278

Equity ratio (%) 57,6 67,4 Growth (rolling 12 months %)

• 0,7

0,0 Inventory (MSEK) 764 726 5,2% Q4 ISO Q4 ACC

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50% 51% 52% 53% 54% 4 000 4 250 4 500 4 750 5 000

.15/16 Q4 .16/17 Q4 .17/18 Q4

Sales (r12) OH %

100 200 300 400

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Operating margin Sales

(MSEK)

0% 2% 4% 6% 8% 10% 4 000 4 200 4 400 4 600 4 800 5 000 Q4 14/15 Q1 Q2 Q3 Q4 15/16 Q1 Q2 Q3 Q4 16/17 Q1 Q2 Q3 Q4 17/18 Q1 Q2 Q3 Q4

Activities for good quality in sales

• Attractive brands & range

– Expansion in Poland – Continued expansion for Newbie Store

• Well-coordinated campaigns
• Well-managed supply chain
• Flexible stock levels
• Cost control

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These materials may contain forward-looking

• statements. If so, such statements are based on
• ur current expectations and are subject to risks

and uncertainties that could negatively affect our

• business. Please read our earnings report and
• ur most recent annual report for a better

understanding of these risks and uncertainties.

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