Workshop for Web-based Signage Electronics and Telecommunications Research Institute Sunghan Kim 2012.06.15 Electronics & Telecommunications Research Institute, 138 Gajeongno, Yuseong-gu, Daejeon, 305- 1 700, Korea
Contents Service Cases in Korea Standardization : ITU-T SG16 2
DS Service Cases in Korea: Informative Service Apartment Elevator : Sub-TV : Subway Line 1,3.4 Subway - Sync Bus Shelter : Seoul U-shelter 3
DS Service Cases in Korea : Target Service Beauty Store: Myung-dong, Target Lady GS Caltex – Card customer Shelf media In-store Media . E-mart . House keeper . 4
DS Service Cases in Korea: Interactive Digital View (Daum) CGV Theater (CJ) - VOIP . Touch screen - Location based :Map App . Web Camera . Internet/Bluetooth Everland – Outdoor Golf field - Heating Problem Hyundai IT - Inchon golf club - 5
DSS DS service features Interactivity Customization Targeting … Challenge Need interoperability among different vendors Need define high-level requirement, generic architecture, functionality, inter- face 6
Standardization Review of ITU-T DS Activity in ITU-T SG16 History ● Q.13 / SG16 ● Consent progress, May 2012 Original Document: ● H.FDSS : “Digital signage: Service requirements and IPTV-based archi- tecture” Editors: ● Kazunori Tanikawa , NEC, Japan 7
Standardization Review of ITU-T Scope Addresses the high level requirements, architecture and mechanisms for dealing with the aspects of digital signage contents, network, metadata and terminal devices on the basis of IPTV architecture [ITU-T Y.1910]. Generic DS Domain Digital signage (DS) is a system that sends information, advertising and other mes- sages to electronic devices (e.g., displays, speakers) . in accordance with the time of day and the location of the display, or the ac- tions of audience. Network provider Service provider Content provider Terminal device 8
Standardization Review of ITU-T Service Categorization Class A: the services in public spaces (e.g., railways, convention cen- tres); Class B: the services in major distributors and service industry (e.g., banks, supermarkets) Class C: the services in relatively small offices and retailer shops; Class D: the services in the home as communication tools 9
Standardization Review of ITU-T Example of Services Information services schedule of transportation, map/directory ● Advertisements/Promotion commercial messages, details of products/services; ● shopping coupon ● Space decoration: ornaments / coordination samples of products ● Interactive services: user interaction for service navigation such as finding a nearest restaurant; ● information presentations based on audience measurement ● Advanced services: Context awareness: Messages are delivered to the terminal devices according to the attributes of audience (e.g., subscribed specific ● services, location, date, age) 10
Standardization Review of ITU-T • Types of terminal devices Wall screen: • wall-mounted/ceiling-mounted/projector Self-standing screen; • for outdoor installation Mobile terminal: • Mobile phone/ Smartphone • Portable information terminal Separation type vs All-in-one type 11
Standardization Review of ITU-T Requirements General Requirement Content management Content delivery Security Network Terminal Device ● Terminal functions ● Display functions ● Management functions Accessibility 12
Standardization Review of ITU-T Architecture Overview Application Functions Terminal Device Content Metadata Functions Provider Content Digital Signage Playlog Functions Config data Application Digital Signage Audience Report Client Measurement Delivery Schedule Aggregation Playlists Contents Security AM Client Content Delivery Security Service Functions Client Control Content Functions Distribution Content Delivery Content Delivery Contents/Playlist Client Network Functions Out of scope Required Optional Functions Functions 13
Standardization Review of ITU-T Functional Architecture : Application D ig ital sig nag e application Param eters S ystem C onfig uration m anag em ent S tatus from / C ontrol to each Play log g ing Playlog R eport functional block and reporting S chedule and Metada ta C ontent C ontents delivery m anag em ent m anag em ent D elivery - C ontrents S chedule Playlist Required Optional Functional block Functional block 14
Standardization Review of ITU-T Digital Signage Clients D ig ital sig nag e client Multim edia ・ Play Media Play Order Playlog ・ ・ Presentation control processing ・ C ontents ・ Playlists C ontents Inform ation ・ Playlist S chedule ・ S torag e S ervice discovery C ontents ・ ・ Metadata Required Optional Functional block Functional block 15
Standardization Review of ITU-T Codecs and data formats for DSS ( Appendix) 16
Standardization Review of ITU-T Use-case of digital signage : Advertisement Terminal Digital Signage Content Content Location Device Application Delivery Provider Ownership Functions Functions Functions Functions Functions ① Content ② Location &Playlist Information ③ Content Provisioning & Playlist ④ Preview ⑥ Content ＆ Playlist ⑤ Schedule ＆ Delivery ＆ Location Schedule ⑦ Content ⑧ Service Management ＆ Playlist Consumption ⑨ Log ⑩ Report ⑩ Report 17
Summary Done: Briefly reviewed ITU-T DS standardization activity. So : W3C need cooperation with ITU-T DS activity ? Scope of Web-based signage in W3C ? 18
Thanks 19
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