Why are we here? The MOU CONSIDERING that Royal Roads University is - - PowerPoint PPT Presentation

Why are we here?

• CONSIDERING that Royal Roads University is

committed to the development of a Sooke Destination Framework Project; and

• CONSIDERING that the District of Sooke is committed

to participating in the development of a Sooke Destination Framework Project, as developed by the students of TRMN503; and

• RECOGNIZING that a Memorandum of Understanding

would be of mutual benefit and serve to establish enduring ties between the two institutions-------.

The Sooke Destination Framework Project: The MOU

Sooke Council Presentation highlights

‘A great place to live is a great place to visit’

• Vision
• Sense of place
• Brand
• Amenities
• Recommendations

Tourism Framework: Going forward---:

’

Developing the Vision

VISION: What is Sooke? –What are the current tourism assets? –What is it missing? –What are the wishes of residents and First Nations? –Does the vision fit with existing businesses?

What does Sooke have?

• A strong Sense of Place!
• Resources and amenities:
• From the Sea: seaweed and

seafood

• From the Woods: Mushrooms,

Extracts from plants, beeswax etc.

• From the farm: Various of

flowers, vegetables, natural ingredients

• Natural:
• Town center cosmetic shop
• Cultural:
• Fine Arts Show
• Symphony
• Town center cultural handicraft

shops

• Museum and visitors centre.
• Festivals

Source: Tourism Victoria Exit Surveys (October 2013)

• The demand for new tourism activities is high

for Sooke- a possibility for new development.

• Return Visitors
• Fully Independent

Travelers

• Locals
• Travelers who stay

longer

• Use of Anchor Tenants
• Letting Locals Tell their Stories
• The Very Best of Sooke (Local & Tourists

Perspective)

• Community Wide Customer Service

Program

• Marketing Presence

Squamish is not programmed, like Whistler and other “manufactured”

• destinations. It’s an unscripted “organic”

atmosphere - in business and in life. It’s a great place for new beginnings and to try new things. (Squamish Action Plan, 2013, 12)

• Tourism Tofino – branding. Only

positive cues.

• Not associated with police or refuse

disposal.

• A destination brand that is known

world-wide

• Destination Management Office

(through the Resort Municipality Tax)

• Tofino worked with local population to

gain an understanding of wants and needs – filtered though council for final decision

• Parking – was a main concern.
• City Scaping and work with

Government to fix the issue

TOFINO – EXAMPLE OF WHAT TO DO RIGHT

An inbound example: Culinary Experience for Chinese Tourists

Travel Time Chinese New Year (winter, Jan.-Feb.) Summer school vacation Target Market Fully Independent Travelers (FIT) Students Package

• Fishing
• Farm
• Local restaurant

tasting

• Handcrafts shopping
• Agriculture learning
• Language learning
• Normal package for

parents of students studying in BC.

Chinese Market

The Sooke Brand

Brand

Value Vision

Personality Attributes

Benefits Position

Adapted from http://thumbs.dreamstime.com/z/brand-value-business-diagram-13330679.jpg

Citta ttaslow – a gre reat w way t to live ve

Source: www.cityofvancouver.us

• A different way of development, based on the improving of life

quality

• Main goal of cittaslow, was and still is today, to enlarge the

philosophy of Slow Food to local communities and to government of towns, applying the concepts of ecogastronomy at practice of everyday life.

• Characterized by authenticity of products and good food, rich of

fascinating craft traditions of valuable works of art, squares, theaters, shops, cafés, restaurants, places of the spirit and unspoiled landscapes, and spontaneity Source: http://www.cittaslow.org

Source: www.parkcityrestaurants.com Source:

Design

1.Theme the experience 2.Harmonize impressions with positive cues 3.Mix in memorabilia Artists and boutiques. Giving a reason to “shop” in Sooke 4.Engage all five senses. Farmer’s market, fish monger, sights, smells and shopping, brew pub Capitalize on Mountain Biking, Surfing, trail running, festivals and events!

Waterfront Design ideas

Natural nautical theme utilizing the elements found in and around Sooke for an eclectic waterfront feel. Water access for kayaks and smaller boats Aqua style bus joining East Sooke and Sooke. A service for locals and tourists. Vancouver – utilizes the local business and tourist attraction Victoria – Tourist attraction Source: www.inhabitat.com Source: www.fiantha.deviant.com Source: www.petleyjones.com Source: www.seattlebydesign.co m

Renewable Energy Opportunities

Source:www.processindustryf rum.com

Source:www.bls.gov Source:www.tidalenergyltd.com Source:www.biomassinn

• vation.ca
• Job opportunities
• Revenue increase
• Draw other businesses

coming in – ( Educational & Foodies).

Brewpub design ideas

Large Open Spaces & Industrial Design Natural West Coast Theme Source: www.colonelbeer.com Source: www.slabdesign.com Source: www.inhabitat.com

Other Development Opportunities

 Local Cultural:

 Fine Arts Show  Build up more arts & handicraft

workshops,

 Build wedding /honeymoon

destination

 Create more cultural and sports

events and festivals

 Mountain biking!  Promote as a foodie destination  Handicraft workshops-Painting,

Wood or Clay etc.

 Natural Resources:

 Map access to local resources  Build up sustainable

suppliers and buyers chain

 Create landscape- based

events and festivals

 Handicraft workshops:

• Beauty and Spa
• Natural cosmetic class
• Fitness and recreation
• Food cultural class

Recommendations

• Name the downtown! Build the Sooke Brand
• Opportunities for families- market, shops, playground
• Downtown investment strategy!
• Densify the downtown- build places for residents first!
• Build a medical dental center (X-ray, etc.)
• Develop governance structure for tourism-
• Develop tourism economic development strategy
• Provide alternative transportation, perimeter parking
• Link downtown cycling to the Galloping Goose!
• Develop educational tourism opportunities
• Promote retirement living in Sooke.
• A build a ‘Coalition of the willing!’

Thank You!

School of Tourism & Hospitality