Where the world meets. derStandard.at 2012 channels Ad placements - PowerPoint PPT Presentation

Where the world meets. derStandard.at 2012 channels Ad placements can also be ordered via derStandard.at!

Channel overview Unique page views UC per UU per 14 - 49 age Page Channel Female ** per month* month* month** group** number: Total offer 77.604.000 4.418.000 1.153.000 40 % 79 % 15.211.000 1.710.000 539.000 35 % 81 % 3 Homepage 2.841.000 587.000 4 International 398.000 33 % 80 % 3.042.000 557.000 5 National 6.476.000 940.000 341.000 24 % 85 % 6 Web 5.886.000 830.000 336.000 35 % 80 % 7 Panorama 4.339.000 733.000 326.000 28 % 80 % 8 Economy 5.096.000 551.000 201.000 19 % 83 % 9 Sports 1.257.000 318.000 188.000 34 % 80 % 10 Media 5.463.000 329.000 182.000 46 % 80 % 11 Real Estate 1.297.000 329.000 180.000 40 % 81 % 12 Culture 2.243.000 265.000 166.000 42 % 81 % 13 Lifestyle 2.113.000 370.000 159.000 30 % 83 % 14 Science 2.531.000 232.000 152.000 43 % 85 % 15 Career 596.000 178.000 133.000 37 % 84 % 16 Education 767.000 246.000 119.000 40 % 81 % 17 Health 680.000 169.000 96.000 36 % 82 % 18 die Standard.at 1.462.000 151.000 88.000 22 % 82 % 19 Automobile 1.161.000 158.000 69.000 33 % 78 % 20 Travel da Standard.at 179.000 63.000 47.000 33 % 83 % 21 766.000 118.000 57.000 58 % 89 % 22 Quax * Source: Internal measurement, July 2012 ** Source: ÖWA Plus Q-IV 2011, people in Austria aged 14 and older

derStandard.at/Homepage  The derStandard.at homepage is an overview of all current top news.  Overviews of the most important information for all subject areas are provided here.  It is the starting point and the first impression of current affairs, which our users get. Media kit:  116.000 unique users 499.000 unique page views 150.000 unique clients / day  81 % in the 14-49 age group 35 % female 3 59 % secondary school graduates / A-levels and/or university graduates

derStandard.at/International  A channel of information concerning the events in international politics. Media kit:  398.000 unique users 2.841.000 unique page views 587.000 unique clients / month  80 % in the 14-49 age group 33 % female 4 57 % secondary school graduates / A-levels and/or university graduates

derStandard.at/National  A channel of information concerning the events in Austrian politics.  Regular chats, live streams from the parliament. The National channel is the most frequented channel on derStandard.at and reaches 398,000 users per month. Here you can reach 33% women as there are about 130,000 female users monthly. Media kit:  398.000 unique users 3.042.000 unique page views 557.000 unique clients / month  80 % in the 14-49 age group 33 % female 5 57 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Web  A source of information for those who want to be up-to-date on the IT sector. News is provided about IT business, network policy, telecommunications as well as about the latest mobile devices and the best games.  We report 24 hours around the clock about worldwide networked events in the internet and related sectors. The channel Web is the largest IT news and information channel in Austria. Here you will surely reach an information technology- oriented target group! This channel also provides high monthly coverage of the classic marketing target group of 14 to 49 year olds, reaching over 290,000 unique users in this segment. In this channel you reach 84% of individuals from multiple person households (approximately 286.000 unique users) per month. Media kit:  341.000 unique users 6.476.000 unique page views 940.000 unique clients / month  85 % in the 14-49 age group 24 % female 6 54 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Panorama  This channel contains national and international news from the cities and countryside.  From starlets and stars to the weather and traffic, a variety of events are presented.  All 23 districts of Vienna have their own news covering local events in each district as wells as, culture and pub recommendations, cinema programs and medical services. This channel reaches a high percentage of people from Vienna. There are over 121,000 Viennese per month. Media kit:  336.000 unique users 5.886.000 unique page views 830.000 unique clients / month  80 % in the 14-49 age group 35 % female 7 56 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Economy  A source of information for all business leaders, investors, entrepreneurs and key decision makers.  In addition to news about the economy, stock markets and financial industries, derStandard.at/Economy provides the opportunity to get selected stock quotes online from the world‘s major exchanges. derStandard.at/Economy is the by far largest economic and financial channel in Austria. The audience composition of our Economy channel includes 16% of users with personal net income of over € 2.500 per month. There are approximately over 51.000 unique users. Other Austrian online media average only about 7% of this income segment. 241.000 monthly unique users of this channel are gainfully employed. Additionally, here you also reach 30% of people with net household incomes of over € Media kit: 3.500 per month. Other Austrian online media  326.000 unique users average only about 13% of this income 4.339.000 unique page views segment. 733.000 unique clients / month  80 % in the 14-49 age group 28 % female 8 57 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Sports  A source of information for all sports enthusiasts who wish to stay on top of the latest sports news.  News concerning current sports, events, charts and results.  Live reporting is done for special events such as the Olympics. In this channel, we offer the highest composition of male users (81% men) than in any other of our channels. The highest number of male users (268.000) can be reached each month in the National and International Politics channels. Media kit:  201.000 unique users 5.096.000 unique page views 551.000 unique clients / month  83 % in the 14-49 age group 19 % female 9 55 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Media  A source of information for media planners, advertising and account managers, creative directors as well as everyone who strives to be in media.  The Media channel reports intensively about TV, radio, newspapers, online advertising and of course the internet. Further subjects include; trends in media, awards, new advertising types and strategies as well as their successes.  The sections Media, Advertising & Public Relations and Awards keep track of the advertising world from every angle. Media kit:  188.000 unique users 1.257.000 unique page views 318.000 unique clients / month  80 % in the 14-49 age group 34 % female 10 58 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Real Estate  You can rely on the channel in real estate affairs. You will find top listings (commercial as well as private) for flats, houses, properties and apartment buildings both domestically and internationally (over 20,000 listings).  A search engine helps with real estate queries and informs our users automatically via e-mail concerning new listings, which meet the search criteria.  Extensive editorial coverage is provided for topics of construction, energy conservation, financing, living quality, furnishings, and much more. 63% of the users of our Real Estate channel are married or living with a significant other. This is a higher composition than any other channel, except Panorama, where there are 199.000 monthly users who are married or living with a partner. In this channel, the share of female users is higher than in any other channel with 46%. The most females can be reached each month via Panorama channel, which has Media kit: approximately 116,000 female users.  182.000 unique users 5.463.000 unique page views 329.000 unique clients / month  80 % in the 14-49 age group 46 % female 11 50 % secondary school graduates / A-levels and/or university graduates

derStandard.at/Culture  Old masters and contemporary art meet in this channel. From literature to music, from the visual arts  to film: the entire spectrum of modern art reporting is offered.  This offer is completed with information concerning current events, the cinema program and numerous editorial tips including the exchange of the user’s ideas in postings. Viennese make up 40% of the users of Culture. After the daStandard.at channel this is the highest share of Viennese on our website. The most people from Vienna, more than 121.000, can be reached each month in the Panorama channel. Media kit:  180.000 unique users 1.297.000 unique page views 329.000 unique clients / month  81 % in the 14-49 age group 40 % female 12 61 % secondary school graduates / A-levels and/or university graduates