Where the world meets. derStandard.at 2012 channels Ad placements - - PowerPoint PPT Presentation

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Where the world meets. derStandard.at 2012 channels Ad placements - - PowerPoint PPT Presentation

Oct 17, 2022 37 likes •278 views

Where the world meets. derStandard.at 2012 channels Ad placements can also be ordered via derStandard.at! Channel overview Unique page views UC per UU per 14 - 49 age Page Channel Female ** per month* month* month** group** number:

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Where the world meets.

derStandard.at 2012 channels

Ad placements can also be ordered via derStandard.at!

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Channel overview

Channel Unique page views per month* UC per month* UU per month** Female ** 14 - 49 age group** Page number:

Total offer 77.604.000 4.418.000 1.153.000 40 % 79 % Homepage 15.211.000 1.710.000 539.000 35 % 81 % 3 International 2.841.000 587.000 398.000 33 % 80 % 4 National 3.042.000 557.000 5 Web 6.476.000 940.000 341.000 24 % 85 % 6 Panorama 5.886.000 830.000 336.000 35 % 80 % 7 Economy 4.339.000 733.000 326.000 28 % 80 % 8 Sports 5.096.000 551.000 201.000 19 % 83 % 9 Media 1.257.000 318.000 188.000 34 % 80 % 10 Real Estate 5.463.000 329.000 182.000 46 % 80 % 11 Culture 1.297.000 329.000 180.000 40 % 81 % 12 Lifestyle 2.243.000 265.000 166.000 42 % 81 % 13 Science 2.113.000 370.000 159.000 30 % 83 % 14 Career 2.531.000 232.000 152.000 43 % 85 % 15 Education 596.000 178.000 133.000 37 % 84 % 16 Health 767.000 246.000 119.000 40 % 81 % 17 dieStandard.at 680.000 169.000 96.000 36 % 82 % 18 Automobile 1.462.000 151.000 88.000 22 % 82 % 19 Travel 1.161.000 158.000 69.000 33 % 78 % 20 daStandard.at 179.000 63.000 47.000 33 % 83 % 21 Quax 766.000 118.000 57.000 58 % 89 % 22

* Source: Internal measurement, July 2012 ** Source: ÖWA Plus Q-IV 2011, people in Austria aged 14 and older

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derStandard.at/Homepage

  • The derStandard.at homepage is an overview
  • f all current top news.
  • Overviews of the most important information

for all subject areas are provided here.

  • It is the starting point and the first impression
  • f current affairs, which our users get.

Media kit:

  • 116.000 unique users

499.000 unique page views 150.000 unique clients / day

  • 81 % in the 14-49 age group

35 % female 59 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/International

  • A channel of information concerning the

events in international politics. Media kit:

  • 398.000 unique users

2.841.000 unique page views 587.000 unique clients / month

  • 80 % in the 14-49 age group

33 % female 57 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/National

  • A channel of information concerning the

events in Austrian politics.

  • Regular chats, live streams from the

parliament. The National channel is the most frequented channel on derStandard.at and reaches 398,000 users per month. Here you can reach 33% women as there are about 130,000 female users monthly. Media kit:

  • 398.000 unique users

3.042.000 unique page views 557.000 unique clients / month

  • 80 % in the 14-49 age group

33 % female 57 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Web

  • A source of information for those who want to

be up-to-date on the IT sector. News is provided about IT business, network policy, telecommunications as well as about the latest mobile devices and the best games.

  • We report 24 hours around the clock about

worldwide networked events in the internet and related sectors. The channel Web is the largest IT news and information channel in Austria. Here you will surely reach an information technology-

  • riented target group!

This channel also provides high monthly coverage of the classic marketing target group of 14 to 49 year olds, reaching over 290,000 unique users in this segment. In this channel you reach 84% of individuals from multiple person households (approximately 286.000 unique users) per month. Media kit:

  • 341.000 unique users

6.476.000 unique page views 940.000 unique clients / month

  • 85 % in the 14-49 age group

24 % female 54 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Panorama

  • This channel contains national and

international news from the cities and countryside.

  • From starlets and stars to the weather and

traffic, a variety of events are presented.

  • All 23 districts of Vienna have their own news

covering local events in each district as wells as, culture and pub recommendations, cinema programs and medical services. This channel reaches a high percentage of people from Vienna. There are over 121,000 Viennese per month. Media kit:

  • 336.000 unique users

5.886.000 unique page views 830.000 unique clients / month

  • 80 % in the 14-49 age group

35 % female 56 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Economy

  • A source of information for all business

leaders, investors, entrepreneurs and key decision makers.

  • In addition to news about the economy, stock

markets and financial industries, derStandard.at/Economy provides the

  • pportunity to get selected stock quotes online

from the world‘s major exchanges. derStandard.at/Economy is the by far largest economic and financial channel in Austria. The audience composition of our Economy channel includes 16% of users with personal net income of over € 2.500 per month. There are approximately over 51.000 unique users. Other Austrian online media average only about 7% of this income segment. 241.000 monthly unique users of this channel are gainfully employed. Additionally, here you also reach 30% of people with net household incomes of over € 3.500 per month. Other Austrian online media average only about 13% of this income segment. Media kit:

  • 326.000 unique users

4.339.000 unique page views 733.000 unique clients / month

  • 80 % in the 14-49 age group

28 % female 57 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Sports

  • A source of information for all sports

enthusiasts who wish to stay on top of the latest sports news.

  • News concerning current sports, events,

charts and results.

  • Live reporting is done for special events such

as the Olympics. In this channel, we offer the highest composition of male users (81% men) than in any other of our channels. The highest number of male users (268.000) can be reached each month in the National and International Politics channels. Media kit:

  • 201.000 unique users

5.096.000 unique page views 551.000 unique clients / month

  • 83 % in the 14-49 age group

19 % female 55 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Media

  • A source of information for media planners,

advertising and account managers, creative directors as well as everyone who strives to be in media.

  • The Media channel reports intensively about

TV, radio, newspapers, online advertising and

  • f course the internet. Further subjects

include; trends in media, awards, new advertising types and strategies as well as their successes.

  • The sections Media, Advertising & Public

Relations and Awards keep track of the advertising world from every angle. Media kit:

  • 188.000 unique users

1.257.000 unique page views 318.000 unique clients / month

  • 80 % in the 14-49 age group

34 % female 58 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Real Estate

  • You can rely on the channel in real estate
  • affairs. You will find top listings (commercial

as well as private) for flats, houses, properties and apartment buildings both domestically and internationally (over 20,000 listings).

  • A search engine helps with real estate queries

and informs our users automatically via e-mail concerning new listings, which meet the search criteria.

  • Extensive editorial coverage is provided for

topics of construction, energy conservation, financing, living quality, furnishings, and much more. 63% of the users of our Real Estate channel are married or living with a significant other. This is a higher composition than any other channel, except Panorama, where there are 199.000 monthly users who are married or living with a partner. In this channel, the share of female users is higher than in any other channel with 46%. The most females can be reached each month via Panorama channel, which has approximately 116,000 female users. Media kit:

  • 182.000 unique users

5.463.000 unique page views 329.000 unique clients / month

  • 80 % in the 14-49 age group

46 % female 50 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Culture

  • Old masters and contemporary art meet in this

channel.

  • From literature to music, from the visual arts

to film: the entire spectrum of modern art reporting is offered.

  • This offer is completed with information

concerning current events, the cinema program and numerous editorial tips including the exchange of the user’s ideas in postings. Viennese make up 40% of the users of

  • Culture. After the daStandard.at channel this

is the highest share of Viennese on our website. The most people from Vienna, more than 121.000, can be reached each month in the Panorama channel. Media kit:

  • 180.000 unique users

1.297.000 unique page views 329.000 unique clients / month

  • 81 % in the 14-49 age group

40 % female 61 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Lifestyle

  • A channel for the senses! A unique and

colorful look at lifestyles outside the

  • mainstream. Lifestyle is a light counterbalance

to the “heavy” daily news.

  • Lifestyle covers all the senses: from fashion,

cosmetics, dining & drinking, and healthy living to music and modern design. Media kit:

  • 166.000 unique users

2.243.000 unique page views 265.000 unique clients / month

  • 81 % in the 14-49 age group

42 % female 57 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Science

  • The latest science news concerning human

beings, nature, space, technology, earth and time are presented in easily understandable and exciting articles.

  • The fastest and most extensive Austrian

science page is an insider’s guide for the latest trends, as well as a page for all those interested in science. Media kit:

  • 159.000 unique users

2.113.000 unique page views 370.000 unique clients / month

  • 83 % in the 14-49 age group

30 % female 60 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Career

  • The perfect start to a promising new future. A

source of information for users who are open to a change and a gold mine for searching entrepreneurs.

  • A job and applicant database (more than

1,800 active job vacancies) with numerous search options.

  • Users can set up their own profile which can

be accessed by employers and recruitment specialists.

  • Information surrounding job search, career

planning and advanced training complete this channel’s content. Media kit:

  • 152.000 unique users

2.531.000 unique page views 232.000 unique clients / month

  • 85 % in the 14-49 age group

43 % female 58 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Education

  • Divided into primary & secondary schooling,

university, technical college, apprenticeships and career entry.

  • The following topics are regularly reported:

school policy, day-to-day school life, school models, projects and competitions.

  • There is no Numerus Clausus here. Highly

specific subjects for students such as education policy, information about studies, student life, student unions, university calendars, discussion platforms, chats and interviews with lecturers, characterise the reporting. This channel reaches the most academics on derStandard.at as well with 63% having a college or university degree. Other online media reach here on average only about 31%. In this channel, the share of young people between the ages of14 and 29 years is 46%, higher than in any other channel. Other online media reach an average of 30% of this

  • demographic. However the highest reach of

this age segment can be found in the Web channel, with over 148,000 14-29 year olds. Media kit:

  • 133.000 unique users

596.000 unique page views 178.000 unique clients / month

  • 85 % in the 14-49 age group

37 % female 63 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Health

  • This channel supports the trend of the

individual’s responsibility for health.

  • Health is not presented as a “healthy life”

product, but professionally, medically and competently.

  • Current and controversial issues from the

public health system (pros and cons, new medicines and methods of treatment worldwide) Media kit:

  • 119.000 unique users

767.000 unique page views 246.000 unique clients / month

  • 81 % in the 14-49 age group

40 % female 59 % secondary school graduates / A-levels and/or university graduates

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dieStandard.at

  • This is the only online medium for women by

women, which delivers the highest quality female specific daily news and background reports concerning politics, culture, science, and education.

  • The growing user community is actively

involved in awarding the “lemon prize (a “prize” for misogynistic statements, activities and advertisement) as well as the “bonbon prize” (the positive counterpart to the lemon prize). The users are liberated, dedicated, educated, open and interested. Media kit:

  • 96.000 unique users

680.000 unique page views 169.000 unique clients / month

  • 82 % in the 14-49 age group

62 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Automobile

  • There is a lot of movement. A channel for

those who are, and who want to become,

  • mobile. Automobile, motorbike and bicycle.
  • Presentations of current and future models in

the form of slide shows.

  • Reports about the largest car shows
  • Nationwide new and used cars searching

80% of the users of the Automobile channel are gainfully employed. The highest number

  • f employed users (about 241.000) can be

reached in the Economy channel. Media kit:

  • 88.000 unique users

1.462.000 unique page views 151.000 unique clients / month

  • 82 % in the 14-49 age group

22 % female 52 % secondary school graduates / A-levels and/or university graduates

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derStandard.at/Travel

  • Hop in and get away. This channel is for

everybody who is looking for familiar and exotic travel destinations.

  • Numerous personal travel experiences and

fantastic slide shows seduce the reader to fly away.

  • Hiking tips, tour searches, route planning and

exciting ski areas constitute the Austrian information for people who love exploring their home country. This channel reaches the most academics on derStandard.at as well with 30% having a college or university degree. Other online media reach here on average only about 11%. The highest number of educated people can be reached each month in the panorama channel, where there are 106,000 with secondary school diplomas and 84,000 with college/university degrees. Media kit:

  • 69.000 unique users

1.161.000 unique page views 158.000 unique clients / month

  • 78 % in the 14-49 age group

33 % female 63 % secondary school graduates / A-levels and/or university graduates

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daStandard.at

  • daStandard.at reports about the everyday life
  • f immigrants in Austria. Articles go well

beyond sentimental stories about immigrants’ lives of suffering and the omnipresent asylum debates.

  • Divided into daily life, culture, education,

language and working world. In daStandard.at, the share of users from Vienna is 43% (higher than any other channel). Other online media reach a share of 22% on average. Media kit:

  • 47.000 unique users

179.000 unique page views 63.000 unique clients / month

  • 83 % in the 14-49 age group

33 % female 63 % secondary school graduates / A-levels and/or university graduates

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  • A partner portal of derStandard.at provides

information about children, with valuable leisure-time tips and parent forums.

  • Divided into main page, magazine, round to

the baby, parents Forum, advantage Club, places to visit; Date tips, family vacations and blog.

  • Accessible directly at www.quax.at

Ad placements can also be ordered via derStandard.at!

Quax.at

Media kit:

  • 57.000 unique users

766.000 unique page views 118.000 unique clients/month

  • 82 % in the 14-49 age group

62 % female 40 % secondary school graduates/ A-levels and/or university graduates

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Unique Users per day, week, month and quarter

Source: ÖWA Plus Q-IV 2011, *people aged 14 and older in Austria

Channel UU* per day (mo-fr) UU* per week UU* per month UU* per quarter Total offer 173.000 500.000 1.153.000 2.082.000 Homepage 116.000 277.000 539.000 929.000 Politics 50.000 169.000 398.000 750.000 Web 42.000 139.000 341.000 671.000 Panorama 38.000 133.000 336.000 666.000 Economy 39.000 132.000 326.000 628.000 Sports 23.000 81.000 201.000 399.000 Media 15.000 64.000 188.000 404.000 Real Estate 12.000 56.000 182.000 422.000 Culture 13.000 60.000 180.000 382.000 Lifestyle 13.000 55.000 166.000 358.000 Science 15.000 59.000 159.000 326.000 Career 11.000 48.000 152.000 341.000 Education 10.000 43.000 133.000 287.000 Health 9.000 39.000 119.000 265.000 dieStandard.at 7.000 30.000 96.000 212.000 Automobile 5.000 27.000 88.000 203.000 Travel 4.000 21.000 69.000 154.000 daStandard.at 2.000 12.000 47.000 114.000

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derStandard.at GmbH

Wallnerstraße 8, A-1010 Wien Tel: +43-1-53170 DW 707 Fax: +43-1-53170 DW 485

http://derStandard.at

Advertise successfully on derStandard.at

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