SLIDE 1
ORCHARD ROAD BUSINESS ASSOCIATION
NRTOL Management Scheme
What is this initiative? The Orchard Road Business Association - - PowerPoint PPT Presentation
What is this initiative? The Orchard Road Business Association - - PowerPoint PPT Presentation
O RCHARD R OAD B USINESS A SSOCIATION NRTOL Management Scheme What is this initiative? The Orchard Road Business Association (ORBA) will take over the curation and management of Urban Green Rooms (UGRs) (pop-up spaces) along Orchard Road
SLIDE 2
SLIDE 3
Aim
§ ORBA will take on the curation of UGRs to bring in experiential concepts best suited for Orchard Road, so as to enliven event spaces along the pedestrian mall and complement the existing offerings. § With ORBA’s role as curator, agencies have relaxed the existing guidelines to allow for commercial activities beyond the festive
- periods. This is to augment activities within the malls, create a unique
visitor experience and enhance street vibrancy along the pedestrian mall by offering a differentiated experience. § Activities could range from retail and food and beverage pop-ups, to arts and entertainment events.
SLIDE 4
Example of Urban Green Room (UGR)/ Event Spaces
Examples of Urban Green Room (UGR)/ Pop-Up Spaces
UGR 2 UGR 15 UGR 14 UGR 17
SLIDE 5
Event Spaces – Upper Orchard
Location and Dimensions Dimensions
Length (m) Width (m) Total Area 5.18 2.13 11.03 14.23 3.00 42.69 6.70 3.00 20.10 4.87 3.00 14.61 6.40 3.00 19.20 16.56 3.00 49.68 10.00 3.00 30.00
Location of UGR/ pop-up spaces
UPPER ORCHARD Forum (LP14) Hilton Hotel (bet LP20 and 22) Far East Shopping Centre (LP26) Far East Shopping Centre (LP28) Liat Towers (bet LP30 and LP32) Liat Towers (in front Coacaca) (LP34) Liat Towers (in front of Prive) (LP38)
Event Spaces – Overview
§ Total no. of UGRs: 35
SLIDE 6
Forum – Hilton Hotel Far East SC – Wheelock Place
Layout
Event Spaces – Upper Orchard
SLIDE 7
Event Spaces – Main Orchard
Location and Dimensions
Dimensions Location of UGR/ pop-up spaces
MAIN ORCHARD BELT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Length (m) Width (m) Total Area 4.45 3.25 14.46 8.89 3.25 28.89 6.84 3.25 22.23 22.22 3.25 72.22 7.49 3.25 24.34 14.72 3.25 47.84 9.70 3.25 31.53 8.99 3.25 29.22 7.57 3.25 24.60 10.94 3.64 39.82 5.77 3.64 21.00 3.29 3.64 11.98 8.91 3.64 32.43 21.92 3.64 79.79
SLIDE 8
Event Spaces – Main Orchard
UGR 0-9 UGR 10-14
Layout
SLIDE 9
Event Spaces – Main Orchard
Location and Dimensions
Dimensions Location of UGR/ pop-up spaces
MAIN ORCHARD BELT
15 16 17 18 19 20 21 22 23 24 25
Length (m) Width (m) Total Area
27.00 3.64 98.28 13.75 0.91 12.51 15.94 0.91 14.51 9.90 0.91 9.01 11.43 0.91 10.40 8.91 0.91 8.11 10.38 0.91 9.45 6.02 0.91 5.48 8.95 0.91 8.14 18.85 0.91 17.15 18.10 0.91 16.47
SLIDE 10
Event Spaces – Main Orchard
UGR 15-18 UGR 19-25
Layout
SLIDE 11
Event Spaces – Mandarin Gallery
Location and Dimensions, Layout
Dimensions Location of UGR/ pop-up spaces
MANDARIN GALLERY
Mandarin Gallery (Fronting Victoria Secret) Mandarin Gallery (Fronting Main Entrance) Mandarin Gallery (Fronting Michael Kors)
Length (m) Width (m) Total Area
22.00 3.00 66.00 26.00 3.00 78.00 16.00 3.00 48.00
Mandarin Gallery
SLIDE 12
Fees
Non-Commercial Events Commercial Events
$200 $200
Capped at $10 psm per day (Based on minimum area of 100sqm) $20 per day for first 100sqm $0.20 psm per day for subsequent additional area Capped at $15 psm per day (Based on minimum area of 100sqm)
Application Fee ORBA Management Fee (Off-Peak) ORBA Management Fee (Peak) Non-Commercial Events include Public Exhibitions, National Events, Charity Events; whereby the event owner must be a ministry, organ of the state, statutory board, institution of a public character under the Charities Act or school under MOE Off-Peak Months: January, February, March, July, August, October Peak Months: April, May, June, September, November, December Fees are inclusive of SLA TOL fee but exclude other Government Permit Fees required by the relevant authorities which are subject to event content. Fees are exclusive of prevailing GST. Please note that Utility fees, based on prevailing rates and actual consumption, is chargeable.
Fees Structure
SLIDE 13
Pop-Up Stores Examples EXPERIENTIAL | UNIQUE | INNOVATIVE
SLIDE 14
Examples
Non-Commercial Events
Non-Commercial Events include Public Exhibitions, National Events, Charity Events; whereby the event owner must be a ministry, organ of the state, statutory board, institution of a public character under the Charities Act or school under MOE The nature of the event must be non-commercial and non-profit driven.
Street Furniture Public Art Exhibition By Non-Profit Organization
SLIDE 15
ORBA Website ORBA Facebook (51,377 followers) ORBA WeChat (20,390 followers) ORBA Instagram (4,290 followers
ORBA’s role in Marketing Support for Commercial Events
SLIDE 16
Submission Requirements & Procedure
Submission Requirements
1. NRTOL Application Form 2. Event Proposal 3. Event Layout Plan 4. Cleaning Plan If Tapping Power from State Lamp Post 5. Single Line Drawing 6. Cert of Compliance Form 7. CS3 Form If Providing Own Generator
- 8. Event Organizer’s Licensed Electrical Worker is to apply to EMA for the
SI license and display the license on the deployed generator
*Event organizer must submit the application, at least 30 days from event commencement
SLIDE 17
Submission Requirements & Procedure
Application Procedure
Applicant submits complete NRTOL application form Qualitative assessment by ORBA Technical assessment by relevant agencies Collation of assessment results by ORBA Approved
ORBA to issue in-principal approval letter, informs Applicant
- f outcome, T&Cs and to apply for the necessary permits
Applicant to make full payment of fees before entering event site
Rejected
ORBA informs Applicant Approving Agencies STB, LTA, BCA, NEA, SPF, NParks & FSSD
3 Days 14 Days 3 Days 20 Days
10 Days
* Kindly note that the approval process timeline is subject to changes based on the complexity of the proposal and the completeness of the information received
SLIDE 18
Thank You!
For further enquiries, please email info@orchardroad.org.