O RCHARD R OAD B USINESS A SSOCIATION NRTOL Management Scheme
What is this initiative? § The Orchard Road Business Association (ORBA) will take over the curation and management of Urban Green Rooms (UGRs) (pop-up spaces) along Orchard Road pedestrian mall. § Starting on 1 Apr 2019, this will be a one-year trial to attract experiential concepts to enliven the event spaces along the pedestrian mall in Orchard Road. § All events applications will be managed by ORBA, without the need for Event Organisers (EOs) to apply to Singapore Land Authority (SLA), the application process will be more seamless for EOs.
Aim § ORBA will take on the curation of UGRs to bring in experiential concepts best suited for Orchard Road, so as to enliven event spaces along the pedestrian mall and complement the existing offerings. § With ORBA’s role as curator, agencies have relaxed the existing guidelines to allow for commercial activities beyond the festive periods. This is to augment activities within the malls, create a unique visitor experience and enhance street vibrancy along the pedestrian mall by offering a differentiated experience. § Activities could range from retail and food and beverage pop-ups, to arts and entertainment events.
Example of Urban Green Room (UGR)/ Event Spaces UGR 2 UGR 14 Examples of Urban Green Room (UGR)/ Pop-Up Spaces UGR 17 UGR 15
Event Spaces – Overview § Total no. of UGRs: 35 Event Spaces – Upper Orchard Location of UGR/ Dimensions pop-up spaces Length (m) Width (m) Total Area UPPER ORCHARD Forum (LP14) 5.18 2.13 11.03 14.23 3.00 42.69 Hilton Hotel (bet LP20 and 22) 6.70 3.00 20.10 Far East Shopping Centre (LP26) Far East Shopping Centre (LP28) 4.87 3.00 14.61 6.40 3.00 19.20 Liat Towers (bet LP30 and LP32) Liat Towers (in front Coacaca) (LP34) 16.56 3.00 49.68 10.00 3.00 30.00 Liat Towers (in front of Prive) (LP38) Location and Dimensions
Event Spaces – Upper Orchard Forum – Hilton Hotel Far East SC – Wheelock Place Layout
Event Spaces – Main Orchard Location of UGR/ Dimensions pop-up spaces Length (m) Width (m) Total Area MAIN ORCHARD BELT 4.45 3.25 14.46 1 8.89 3.25 28.89 2 6.84 3.25 22.23 3 22.22 3.25 72.22 4 7.49 3.25 24.34 5 14.72 3.25 47.84 6 9.70 3.25 31.53 7 8.99 3.25 29.22 8 7.57 3.25 24.60 9 10.94 3.64 39.82 10 5.77 3.64 21.00 11 3.29 3.64 11.98 12 8.91 3.64 32.43 13 14 21.92 3.64 79.79 Location and Dimensions
Event Spaces – Main Orchard UGR 0-9 UGR 10-14 Layout
Event Spaces – Main Orchard Location of UGR/ Dimensions pop-up spaces MAIN ORCHARD BELT Length (m) Width (m) Total Area 15 27.00 3.64 98.28 16 13.75 0.91 12.51 17 15.94 0.91 14.51 18 9.90 0.91 9.01 19 11.43 0.91 10.40 20 8.91 0.91 8.11 21 10.38 0.91 9.45 22 6.02 0.91 5.48 23 8.95 0.91 8.14 24 18.85 0.91 17.15 25 18.10 0.91 16.47 Location and Dimensions
Event Spaces – Main Orchard UGR 15-18 UGR 19-25 Layout
Event Spaces – Mandarin Gallery Location of UGR/ Dimensions pop-up spaces MANDARIN GALLERY Length (m) Width (m) Total Area 22.00 3.00 66.00 Mandarin Gallery (Fronting Victoria Secret) 26.00 3.00 78.00 Mandarin Gallery (Fronting Main Entrance) 16.00 3.00 48.00 Mandarin Gallery (Fronting Michael Kors) Mandarin Gallery Location and Dimensions, Layout
Fees Commercial Events Non-Commercial Events $200 $200 Application Fee ORBA Management Fee Capped at $10 psm per day $20 per day for first 100sqm (Based on minimum area of 100sqm) (Off-Peak) $0.20 psm per day for subsequent ORBA Management Fee Capped at $15 psm per day additional area (Based on minimum area of 100sqm) (Peak) Non-Commercial Events include Public Exhibitions, National Events, Charity Events; whereby the event owner must be a ministry, organ of the state, statutory board, institution of a public character under the Charities Act or school under MOE Off-Peak Months: January, February, March, July, August, October Peak Months: April, May, June, September, November, December Fees are inclusive of SLA TOL fee but exclude other Government Permit Fees required by the relevant authorities which are subject to event content. Fees are exclusive of prevailing GST. Please note that Utility fees, based on prevailing rates and actual consumption, is chargeable. Fees Structure
Pop-Up Stores Examples EXPERIENTIAL | UNIQUE | INNOVATIVE
Non-Commercial Events Street Furniture Public Art Exhibition By Non-Profit Organization Non-Commercial Events include Public Exhibitions, National Events, Charity Events; whereby the event owner must be a ministry, organ of the state, statutory board, institution of a public character under the Charities Act or school under MOE The nature of the event must be non-commercial and non-profit driven. Examples
ORBA Website ORBA WeChat (20,390 followers) ORBA’s role in Marketing Support for Commercial Events ORBA Facebook (51,377 followers) ORBA Instagram (4,290 followers
Submission Requirements 1. NRTOL Application Form 2. Event Proposal 3. Event Layout Plan 4. Cleaning Plan If Tapping Power from State Lamp Post 5. Single Line Drawing 6. Cert of Compliance Form 7. CS3 Form If Providing Own Generator 8. Event Organizer’s Licensed Electrical Worker is to apply to EMA for the SI license and display the license on the deployed generator *Event organizer must submit the application, at least 30 days from event commencement Submission Requirements & Procedure
Application Procedure Applicant submits complete NRTOL application form 3 Days Qualitative assessment by ORBA Technical assessment by relevant agencies 14 Days 20 Days Approving Agencies STB, LTA, BCA, NEA, SPF, NParks & FSSD Collation of assessment results by ORBA 3 Days Approved Rejected ORBA to issue in-principal approval letter, informs Applicant ORBA informs of outcome, T&Cs and to apply for the necessary permits Applicant 10 Days Applicant to make full payment of fees before entering event site * Kindly note that the approval process timeline is subject to changes based on the complexity of the proposal and the completeness of the information received Submission Requirements & Procedure
Thank You! For further enquiries, please email info@orchardroad.org.
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