What is SADD ? SADD/SOUTH AFRICAN BREWERIES Responsible Drinking - - PDF document

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SADD/SOUTH AFRICAN BREWERIES

“Responsible Drinking & Drinking then Driving project” 2008-2013 ICTCT workshop, 4-5 April 2013. Stellenbosch, South Africa. Charlotte Sullivan (charlotte@sadd.org.za)

What is SADD ?

• SADD (South Africans Against Drunk Driving) is a Road

Safety NGO specialising in Drink driving – modeled on Mothers Against Drunk Driving in USA)

• SADD was founded by the Psychiatric social worker,

Caro Smit, who is also an alcohol and drug educator following the death of her son – killed by a driver who had been drinking. This was in 2006

• SADD primarily focuses on alcohol education – for

professionals, the public and the media. SADD also monitors and encourages enforcement of the laws pertaining to Road Safety and especially drink driving. SADD offers support, advice and counselling to the victims of road crashes. Road traffic injuries – leading cause of death in students

The problem

• South Africa has one of the highest levels of alcohol consumption per

drinker in the world. We lose more than 18 000 people each year to Road crashes – 65% of these as a result of alcohol misuse.

• Enforcement of Drink Driving is extremely poor and we score an

abysmal 2 out of 10 as reported in the WHO Global status report on Road Safety 2013

• South Africans are often not aware of the tremendous harm that

alcohol misuse causes and do not see drink driving as the violent crime that it really is.

• World Health Organization statistics show that car crashes are the

leading cause of death in the age group 15 -29 (before HIV, violence or malaria). 77% of those killed are male

• In 2008 SADD’s educative project was designed for young people – to

be run by their Peers.

Project designed following best practice - WHO

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Innovation !

• An alcohol misuse and drinking then driving

programme has never been run in South African Universities before

• Comprehensive and accurate information

about Units of Alcohol (UOA) has never been taught to anyone in SA previously

• A culture of heavy drinking had not generally

been frowned upon.

• People have not been taught or encourage

to moderate drinking or how to stay under the legal limit (elimination rates)

• This programme was designed to be run by

Power point teaching and therefore no prior knowledge of alcohol is required – this was

• bviously a huge benefit to the programme
• Winner of 2012 “Prince Michael of Kent

International Road Safety Award”

Teaching Tools. Manuals x 2.

• LEARN - PowerPoint Teaching presentation in Manuals.
• DO – Quiz to test /teach about UOA
• SEE – SADD “Drinking then Driving/Walking” DVD.

Teaching tools

• Power point presentation that enables the UNTRAINED facilitator to

teach

• Reference manuals
• Pre and post surveys – to be completed by all participants
• Alcohol use, misuse and dependence are covered to teach

moderation and responsible drinking. The effects of drinking on the under 21 year old brain is explained as well as spiked drinks

• A self diagnosis tool and moderation chart is provided, as well as

relevant contact details for intervention and treatment at each University.

• Drunk buster goggles – simulate the effects of impairment,slow

reaction times,confusion,visual distortion,alteration of depth and distance perception.

WWW.SADD.ORG.ZA 10

Objectives

• 1. Get friends to look after each other.
• 2. Teach Peer Counsellors,students

and Student Counsellors about “Units of Alcohol.”

• 3. Educate students about the effects
• f alcohol misuse on their body and

driving skills, and offer treatment

• ptions.
• 4. Educate about elimination rates of

alcohol.

Campaign messages

• “Friends don’t let friends drink

then drive”

• “Drinking rule = 1 Unit per hour”
• “Safest Driving rule = Zero units”

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Pre and Post surveys

Pre and Post surveys are undertaken and show a significant increase in knowledge of alcohol, especially with regards to Units and elimination rates

• Many common perceptions were changed
• “ If I don’t feel drunk, I’m OK to drive ?
• “Women are safer drivers”
• Drinking coffee/Red Bull helps you sober up”
• Drinking lots of water helps you sober up quicker”
• It is OK to drink then drive if I am the driver with no

passengers”

Drinking Coffee/Red Bull makes you sober quicker

Q7 5% 14% 29% 29% 23% 1 = strongly agree 2 = agree 3 = neutral 4 = disagree 5 = strongly disagree

Q7 3% 2% 4% 10% 81% 1 = strongly agree 2 = agree 3 = neutral 4 = disagree 5 = strongly disagree Q8 0.17 0.34 0.28 0.15 0.06 1 = strongly agree 2 = agree 3 = neutral 4 = disagree 5 = strongly disagree Q8 0.03 0.03 0.06 0.13 0.75 1 = strongly agree 2 = agree 3 = neutral 4 = disagree 5 = strongly disagree

If I don’t feel drunk, I’m ok to drive ?

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Impairment Goggles

Simulate the effects of impairment Slowed reaction time/visual distortion (reduction of peripheral vision and double vision) Lack of muscular co ordination. Introduce the “fun” element.

Lebombo residence talk J Preller “walking the line” Sanlam Student Village Residence talk Recovering Addict talking to students Counsellors testing Alcohol usage Information boards Exhibition - information

NMMU Drug and alcohol awareness campaign 2010

Bumper stickers, wristbands, fridge magnets, DVD’s

On going commitment

• The project ws initially planned for a 12

month period in 2008/early 2009 in 10 Universities throughout South Africa.

• Due to positive feedback it was re funded

and run again in 2009/10/11 and 12

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Research

• This programme was designed by an Alcohol

and Drug educator and counsellor according to the World Health Organizations “Drinking and Driving” best practice manual, as well as from numerous initiatives done by Vic Roads in Australia, MADD (USA) and Canada, and SANCA (Alcohol and Drug centres, SA) .

Replicability

• This project is very easy to replicate
• It has already been modified and used in other areasM

1. In 2009 was made available to 20 cycling clubs who educated their members and local schools using the same methodology. 2. In 2010 for Universities of Technology (previously called Technikons) 3. Again in 2010 modified for school leavers (Grade 12) their teachers, parents and their communities in more than 2000 schools in KZN.

Restraints and problems

• Reliant on feedback – often not received
• Information given out prior to Pre surveys
• Required information not returned –

photos etc.

• Severe funding constraints and lack of

staff to do research on numbers of students killed/injured yearly and effectiveness of campaign.

Thank You and questions