Whale Watching: Whale Watching: A Sustainable Solution A - - PowerPoint PPT Presentation

Whale Watching: Whale Watching: A Sustainable Solution A Sustainable Solution

• Whale Watching is the most sustainable

Whale Watching is the most sustainable use of whales in the 21 use of whales in the 21st

st century.

century.

• Whale Watching is rapidly expanding and

Whale Watching is rapidly expanding and contributes to coastal economies contributes to coastal economies worldwide. worldwide.

• Whale watching and other forms of

Whale watching and other forms of

• cean ecotourism should not be
• cean ecotourism should not be

neglected at Rio+ 20! neglected at Rio+ 20!

Countries and overseas territories where whale watching occurs Countries and overseas territories where whale watching occurs 1955 1955-

• 1969: West coast of the USA only

1969: West coast of the USA only 1970 1970-

• 1978: + M

1978: + Mé éxico, Canada, Australia, US New England Coast xico, Canada, Australia, US New England Coast 1985: 19 countries and overseas territories, including Caribbea 1985: 19 countries and overseas territories, including Caribbean n 1990: 33 countries and overseas territories 1990: 33 countries and overseas territories 1995: 68 countries and overseas territories 1995: 68 countries and overseas territories 1998: 87 countries and overseas territories 1998: 87 countries and overseas territories 2011: Approx. 119 countries and overseas territories 2011: Approx. 119 countries and overseas territories

The spread of whale watching…

Latest IFAW Report on Whale Watching: Latest IFAW Report on Whale Watching:

Key Findings Key Findings

• Nearly 13 million people are going whale watching

Nearly 13 million people are going whale watching per year (2009) per year (2009)

• WWs

WWs are spending $2.1 billion USD are spending $2.1 billion USD

• 13,000 jobs supported worldwide

13,000 jobs supported worldwide

• WW is described as

WW is described as “ “an industry that provides a an industry that provides a new model for use of natural resources, an industry new model for use of natural resources, an industry that relies on whales in a non that relies on whales in a non-

• extractive way that

extractive way that when well when well-

• managed can be truly sustainable.

managed can be truly sustainable.” ”

Estimated Worldwide Growth of Whale Watchers Estimated Worldwide Growth of Whale Watchers

Based on years when censuses were taken by Hoyt (IFAW, WDCS) and O’Connor et al (IFAW)

Total Exp in USD $ Millions

Estimated Worldwide Total Expenditure of Whale Watchers Estimated Worldwide Total Expenditure of Whale Watchers

Total expenditure in USD $ Millions Based on years when censuses were taken by Hoyt (IFAW, WDCS) and O’Connor et al (IFAW)

Whale Watching Growth 1998 Whale Watching Growth 1998-

• 2008 by region

2008 by region Based on Hoyt, O’Connor et al (both IFAW reports)

Top Whale Watch Countries Top Whale Watch Countries — — 2008 2008

Country AAGR 1998-2008

USA 4,899,809 1.3 % Australia 1,635,374 8.3 % Canada 1,165,684 0.8 % Canary Islands 611,000

• 4.8 %

South Africa 567,367 1.1 % New Zealand 546,445 9.0 % China (Mainland) 307,000 103.7 % Argentina 244,432 14.3 % Brazil 228,946 4.0 % Scotland 223,941 8.5 % Guam 221,155 49.4 % Japan 191,970 6.4 %

WWs

Whale Watching by Continent Whale Watching by Continent

Whale Watching is SUCCESSFUL! Whale Watching is SUCCESSFUL!

• …

….but we need to make the numbers COUNT .but we need to make the numbers COUNT… …

• That means reducing the costs, and

That means reducing the costs, and increasing/maximizing the benefits. increasing/maximizing the benefits.

• What is the

What is the “ “State of Whale Watching 2011 State of Whale Watching 2011” ”? ?

クジラ／イルカウォッチング発展のた クジラ／イルカウォッチング発展のた めのブループリント めのブループリント

• I. Initial Planning and Assessment

計画の着手と評価

• II. Marketing and Tour Design

マーケティングおよびツアー設計

• III. Focus on Business

ビジネスの重点

• IV. Management of the Resource

資源の管理

Whale Watching: Whale Watching: A Sustainable Solution A Sustainable Solution

• Whale Watching is the most sustainable

Whale Watching is the most sustainable use of whales in the 21 use of whales in the 21st

st century.

century.

• Whale Watching is rapidly expanding and

Whale Watching is rapidly expanding and contributes to coastal economies contributes to coastal economies worldwide. worldwide.

• Whale watching and other forms of

Whale watching and other forms of

• cean ecotourism should not be
• cean ecotourism should not be

neglected at Rio+ 20! neglected at Rio+ 20!

Copies of IFAW Report/Contact Copies of IFAW Report/Contact

• www.ifaw.org

www.ifaw.org search search “ “Whale Watching Whale Watching” ”

• pramage@ifaw.org

pramage@ifaw.org

• Mobile: + 1 508 776 0027

Mobile: + 1 508 776 0027 Thank you. Thank you very much! Thank you. Thank you very much!