Welcoming Week 2019: All You Need to Know to Plan Your Events - - PowerPoint PPT Presentation

Welcoming Week 2019: All You Need to Know to Plan Your Events

PRESENTERS

Anthony Salas Fatima Said Membership & Event Manager Executive Director Welcoming America Project FINE Symbol Lai Katie van Eijl Deputy Director Program Manager Office of Immigrant Affairs Project FINE City of Philadelphia

AGENDA

• What is Welcoming Week?
• 2019 Host Toolkit and other resources
• Census 2020
• Event examples

Project FINE City of Philadelphia

• Questions

WHAT IS WELCOMING WEEK?

WHAT IS WELCOMING WEEK?

During this annual series of events, communities bring together immigrants and U.S.-born residents in a spirit of unity to build strong connections across the community and affirm the benefits of welcoming everyone – including new Americans.

WELCOMING WEEK 2019

WELCOMING WEEK TOOLKIT

WELCOMING WEEK TOOLKIT

Download the toolkit at welcomingweek.org

• How to plan and host a local event
• Checklist, tips, inspiration
• Strategies for engaging a social media audience
• Messaging and media talking points
• Sample press release and welcoming proclamation

3 KEY STEPS FOR HOSTS

• 1. Consider what types of event(s) will unite your community
• 2. Register your event(s) at welcomingweek.org
• 3. Participate in our ‘I’m a Welcomer’ campaign

REGISTERING YOUR EVENT(S)

REGISTERING YOUR EVENT(S)

Go to welcomingweek.org

REGISTERING YOUR EVENT(S)

Login/Create a new account/Request a new password

REGISTERING YOUR EVENT(S)

Create your event

REGISTERING YOUR EVENT(S)

REGISTERING YOUR EVENT(S)

Should you have questions or need help with your event entry, please send an email to events@welcomingamerica.org

REGISTERING YOUR EVENT(S)

WELCOMING WEEK STORE

WELCOMING WEEK STORE

WELCOMING WEEK STORE

WELCOMING WEEK STORE

WELCOMING WEEK STORE

Use discount code

WWMEM2019

to get 10% off your Welcoming Week store purchase!

‘I’M A WELCOMER’ CAMPAIGN

‘I’M A WELCOMER’ CAMPAIGN

‘I’M A WELCOMER’ CAMPAIGN

WELCOMING WEEK POSTCARDS

CENSUS 2020

CENSUS 2020

Some of the ways census data impacts our communities include:

• Schools, teachers, books, food for students
• Healthcare options
• Fair representation and political power
• Jobs

CENSUS 2020

How to incorporate the census into your Welcoming Week:

• Census workshop
• Census booth or table
• Include messaging in your communications (#CountMeIn)
• Learn more and get ideas

www.census.gov/partners/2020-materials.html

• Resources

https://censuscounts.org/resources/

EVENT EXAMPLES

Project FINE

Winona, Minnesota

To strengthen and enrich the community by facilitating the integration of people who are ethnically diverse.

Our Mission

How we started…

2018

2019

Plunge

Positive

Partners

St Charles Police and Fire Departments Hmong American Student Association Mike Munson Winona Daily News Rochester Post-Bulletin Winona Post KTTC TV Rochester Fox 47 Winona Radio

Plan, Plan, Plan

Promote

Good Luck!

In 2018, there were over 2,000 events in 400 communities during Welcoming Week, with more than 80,000 people participating and

• ver 14 million social media

impressions.

City of Philadelphia

Symbol Lai Deputy Director Office of Immigrant Affairs symbol.lai@phila.gov

Welcoming Week

Tricks of the Trade

1 Welcoming in Philly 2 Feature events 3 USCIS Naturalization Ceremony 4 Community conversation: Redevelopment 5 Best practices

Welcoming in Philly

• Use position to make Welcoming a city-wide effort.
• Corral and coordinate with partners who already have events.
• Efficient use of energy and limited use of resources.

○

Most of the work is managing information and materials submitted by partners.

• City:

○

Puts out general call for any events related to immigrants and refugees.

○

After events are submitted, city organizes events to promote on city platforms.

■

Flyer

■

Event spotlight page

■

Calendar

■

Press release and media alerts

■

Social media

Feature events

• Events where city has “heavier” involvement.

○

Types of involvement:

■

Financial sponsorship.

■

Helped group obtain space.

■

Has given remarks or helped promote with press releases, etc.

• Takes more commitment.
• Great way to learn the lay of the land in the City and to connect with community partners.

○

See immigrant/refugee communities to learn about their needs.

○

Build relationship with partners.

■

Good for policy implementation, especially if you are a small office.

• Decide on feature events beforehand when planning.

USCIS Naturalization Ceremony: the Low-Hanging Fruit

• Great way to celebrate the end of a long journey.

○

Typically held at courthouse and pretty formal.

• Great way to highlight city’s support of citizenship efforts.

○

In Philly, we partner with the library, which has a lot of resources for New Americans.

○

We also plan to have a table for voters’ registration after the ceremony.

• Adaptable to different initiatives - Immigrant Heritage Month/Pride 2019.
• Not a heavy lift.

○

USCIS may have the program already drafted.

○

Do not have to worry about turnout.

○

Generally involves booking location, performance, and speakers.

• Contact USCIS to learn about process.

Community Conversation: Redevelopment

• Partnership with University of Pennsylvania, Asian American Studies to bring in speaker who can speak

about gentrification in Austin.

• Great way to build connections.

○

Leverages resources for community partners.

○

Builds on ongoing conversations.

○

Possible policy implications?

• Considerations:

○

Funding and timing (i.e., working on an academic schedule).

○

Takes time getting to know institutional and community partners.

○

Starts from a present-day, ongoing community debate that has some urgency and/or policy implications.

○

Turnout, turnout, turnout.

Best Practices

• Partner, partner, partner.

○

Leverages resources for community partners that do a lot of heavy lifting.

○

Ensures turnout because many partners have closer relationships to community.

• Starting with community need or question.

○

Keeping your finger on the pulse with community debates.

○

Figure out what the resource is and try to meet the need.

■

Can be a great way to work efficiently!

• Plan, plan, plan.

○

Map out internal tasks beforehand.

○

Assign responsibilities.

○

Create deadlines.

○

Be clear and firm with partner requests.

REMINDERS

• Visit welcomingweek.org
• Download and use the toolkit and other resources

(signs, postcards, store)

• Register your event
• Submit photos
• Have fun!

CONTACT US

If you have any questions or need assistance, please email Anthony Salas at events@welcomingamerica.org

KEEP UP WITH OUR LATEST NEWS AND EVENTS

WelcomingAmerica.org Like us on Facebook facebook.com/WelcomingAmerica Follow us on Twitter @WelcomingUSA Subscribe to our YouTube Channel youtube.com/WelcomingAmerica Connect with us on LinkedIn linkedin.com/company/welcoming-america

THANK YOU!