Welcome to ASI Presented by ASI Distributor Services
“Since joining ASI over a month ago “dream INK has grown each month since “In one transaction we earned over "I love my ASI membership because it puts “As an owner of a trophy and awards shop “We are very new to ASI, but have seen "ESP Online gives me a competitive “I had a huge presentation recently for one we acquired four new prospects, are “I recently took the big leap and decided “ASI & UPS: this simple partnership our start in January with your sales and money in my pocket fast. I can quickly create $70,000 with minimal effort. We had a advantage in the industry. I’m able to quickly of our top clients. Our job was to present new, an immediate benefit to being a Member. we wanted to offer our customers “ASI membership entitles us to several quoting on several large jobs and expect to venture out on my own. Now, less single handedly added several thousand support. ASI allowed me to challenge local a presentation of ideas in ESP Online… send out pull together organized personalized quotes tight delivery schedule, but worked with our unique, and unusual ideas…We used ESP choices, competitive prices, and advantages. Partnerships with UPS, orders very shortly. We can see now that With ASI on our side, customers can now than 6 months later, I just closed a deal dollars to our bottom line in '07 and '08. those ideas within 30 minutes of a request... competitors, utilizing my creative talents, for prospects and customers consistently Online’s virtual sample feature to seamlessly supplier to make sure the in-hands date promotional products. Affinity Express (who we use exclusively), we will be getting printing jobs from these that netted me over $11,000 profit on look to us to supply them with all their This was a "turning point" for me in our problem solving skills and marketing beating my competition to the table. The time I have had orders signed within one hour place the client's logo onto the products. could be met. We believe our achievements and OfficeMax have more then paid for new leads as well. We joined ASI, subscribed to ESP Online promotional needs as well as the products We just did a printing one sale. Starting my own company experience with a truly unique, "one-source" appreciation of ASI's partnership.” from initial request and I didn't leave the house, savings is worth the membership cost many We not only impressed them with our in the business are a direct result of our membership.” job for one of our prospects because of network of anything that can be printed, and services that they already get from and LogoMall and increased our through ASI has been the best business now that's putting money in my pocket fast. times over. Combined with search capabilities, presentation, but walked out of the meeting ASI and ESP Online.” packaged or promoted!” inroads with promotional products.” decision I have ever made.” sales immediately.” us.” and subscribing is a no-brainer." Thank you ASI!" Bobby Lehew with a 10,000 piece order for one of the Nancy Lott virtual sample items!” asi/309656 Brennan Ryan Lisa Buehler Jason McSweeney Anthony Narcise Jeffrey Lesko John Lesko Chris Dixon asi/353551 Terry Greer asi/194718 asi/372419 asi/300094 asi/183364 asi/225065 Jessica Ibsen asi/300849 asi/115022 a si/304978 asi/194718
Promotional Products Industry Promotional products are items imprinted with a logo or advertising message and given to customers as premiums, prizes, commemorative products or other incentives.
Promotional Products Industry $19.6 billion spent on promotional products annually $20.0 $19.6 $18.6 $19.0 $17.8 Billions $18.0 $16.9 $16.5 $17.0 $16.1 $16.0 $16.0 $15.6 $15.0 2000 2001 2002 2003 2004 2005 2006 2007
Top 10 Reasons To Sell Promotional Products 1. You will increase sales from your current customers. 2. You’ll introduce your main business to new customers. 3. There is no inventory to carry & no investment in expensive equipment. 4. You’ll improve your customer retention – no need for them to go to another vendor. 5. You understand logos/ artwork, you already know the products.
Top 10 Reasons To Sell Promotional Products 6. Big savings on everyday business services. (average ASI member saves $2400/year) 7. New technologies make sourcing products and promoting your capabilities simple. 8. The average order is about $1,000 and customers typically buy 3 times per year. 9. Low barrier to entry & costs less than a cell phone bill to get up and running. 10. Your customers already buy promotional products - shouldn’t it be from you?
What is ASI? • ASI is the largest media and marketing organization serving the advertising specialty and promotional products industry for over 50 years. – With over 25,000 members it is the largest professional membership network in the industry • 3500 Suppliers: manufacture or import promotional products. • 22,000 Distributors: sell products to end buyers • Premier provider of media services to the ad specialty industry which includes award-winning magazines, catalogs, tradeshows, and business software.
ASI Benefits Add Up To Huge Savings Discounts up to 45% shipping, 65% freight with world’s largest package delivery company Savings as much as 50% on monthly credit card processing fees Special member pricing on hundreds of items
The Power of Branded Marketing 71% of business professionals reported receiving a promotional product in the last 12 months. 76.1% of consumers could remember a company’s brand when given a promotional product. In comparison: 53% could recall the name of a single magazine or newspaper advertiser. Spending on branded products was 83% greater than radio advertising, 73% greater than Internet display ads and nearly 5 times larger than outdoor advertising.
95% of all businesses purchase Promotional Products… Who tops the list? 1. Financial 2. Manufacturing 3. Health/Medical/Hospitals 4. Consumer Products 5. Education/Schools/ Universities 6. Associations/Clubs/ Civic Groups Source: Counselor Magazine State of the Industry, July 2008
How End-Buyers Use Promotional Products • 73% Business gifts • 52% Customer retention & loyalty programs • 48% Trade shows • 47% Employee incentives & recognition • 41% Customer acquisition Source: Counselor Magazine, December 2007 Survey look at the buying habits of 500 end-buyers
Top 5 Most Effective Products • End buyers’ Top 5 in 2008 Survey: - Apparel - Writing Instruments - Desk Accessories - Food Gifts - Gift Cards
The Successful Start • Position yourself as a Branding & Marketing expert • Crossing over from another industry?... Start with the clients/contacts you already know! • Set up a display & order imprinted catalogs • Actively promote your website everywhere • New business? Start by selling to people you know
Customize Your Solution • What is the purpose ? • Who is your target market ? • What are you willing to spend to accomplish your goal ? Budget for the project–not a product • What is your timeframe ?
32,000 Distributors, including 100% of the Counselor top 40 distributors use ESPOnline to manage their business, increase sales and profit margins. • Find products quickly and create professional presentations. • Sales Generating Event Planner • Industry Standard Purchase Order • Professional Virtual Samples • Confirmed Pricing by Suppliers
• End-buyer shopping engine – Over 300,000 items for end-buyers to purchase – Same shopping engine that powers Home Depot, Barnes & Noble, and Walmart.com • 24/7 Lead generator – Generate ideas with a Google-like keyword search – End-buyer’s orders come directly to your inbox • Professional appearance – Give your company a first class website to impress your customers
Catalogs • ASI produces 10 different catalogs to market your business Top sellers: - Spectrum - Idea Showcase - Media File - The Gift Book • The average catalog is viewed by 3 or more prospective customers • Drives traffic to your website
ASI Membership Packages Monthly Payment ESP Online, LogoMall and Catalogs $209.99 ESP Online and LogoMall $189.99 Membership and ESP Online $129.99 Basic Membership $ 29.99
ASI Resources For Success • New member website www.asicentral.com/newmember Download: Jumpstart - 30 days to revenue • Marketing your business, free sales collateral, marketing tips, and worksheets www.asicentral.com/marketing • Education: Getting Started Video Series • ASI Education: ASI Shows and 24/7 Webinars
Thank You We look forward to helping your business grow in our industry ASI Distributor Services 800-546-1350
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