WELCOME LIBERATING DATA TO INCREASE COLLABORATION, EMPOWER USERS - - PowerPoint PPT Presentation

WELCOME

LIBERATING DATA TO INCREASE COLLABORATION, EMPOWER USERS & DRIVE BUSINESS RESULTS

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INTRODUCTION

Chris Potts

AVP, Marketing Analytics John Hancock

Thomas Pening

Head of Marketing Intelligence & Technology

John Hancock Investment Management

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WHAT WE PLAN TO COVER TOGETHER TODAY

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Use tips to engage the organization to get the most out of your various data sources, finding innovative solutions and setting new standards Understand how to unleash your data to drive business results in new ways, extracting more value at scale Learn how Domo fits into an ever-growing technology stack that supports digital transformation Leverage various ways to empower users to create value 1 2 3 4 Engage Empower Extract Evolve

Who is John Hancock?

HOW DO YOU TRANSFORM A 157 YEAR OLD BRAND…

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…INTO A DIGITAL CUSTOMER LEADER?

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RE-ENERGIZING THE JOHN HANCOCK BRAND

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John Hancock is the old guy standing in the corner that nobody knows. But I trust him to hold my purse.

“

Three words to describe John Hancock:

VALUE CONNECTED TO BRAND, MISSION & STRATEGY

10 Brand

Brings the transformation to life through the way we look, speak and feel

Decisions made easier. Lives made better.

Portfolio Optimization Expense Efficiency Accelerate Growth Digital, Customer Leader High Performing Team

Mission Why Strategic Priorities What Values How

Obsess about customers Think big Get it done together Own it Share your humanity Do the right thing

YOU ARE COMPETING WITH THE CUSTOMER’S LAST GREAT EXPERIENCE

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EVER-GROWING DATA AND TECHNOLOGY PLATFORMS

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Obsess About Customers: Single source of truth

NET PROMOTER SYSTEM HAS BECOME A MAJOR KPI

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Tips to Engage:

• Executive support
• Be proactive
• Clearly communicate both the

pros and cons

• Ask “why” something is done a

certain way today

• Gather business requirements
• Address their needs
• Take them along for the ride

Get It Done Together: Finding consensus across departments

Tips to Empower:

• Send teaser emails with

links, forcing logins

• Walk through dashboards

live in meetings

• Ask about other tools

being used and how they can complement/replace

• Meet often, encouraging

conversation

• Don’t force the issue - find

a compromise, adapt, and integrate

$X $X XXX XXX

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WORKING AS ONE

Think Big: Technology is not the differentiator, it is the enabler

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Decide Develop Distribute Differentiate Deliver Insight

Segmentation

TECHNOLOGY SUPPORTS HOW YOU REACH YOUR AUDIENCE

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Decide Develop Distribute Differentiate Deliver Insight

➊ User stories ➋ User Experience Design ➌ Sprint prioritization ➍ Application development ➎ QA & Deploy

Agile Development Process Digital Product Development Customer facing assets

• Tailored thought leadership,

e.g. whitepapers

• New website features
• New digital tools
• Campaign landing pages

DIGITAL ALSO APPLIES INTERNALLY FOR SEAMLESS COLLABORATIONS

Email campaigns Video campaigns Social media campaigns Display media campaigns Search campaigns Campaign syntax

Digital advertising for automated distribution/performance Reach/Spend/Ad Creative for Optimal Engagement Driving Engagement

Decide Develop Distribute Differentiate Deliver Insight

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GETTING YOUR MESSAGE IN FRONT OF THE CUSTOMER WHEREVER THEY ARE

BUILDING FLEXIBLE AND SCALABLE USER EXPERIENCES ACTIVATES CUSTOMERS TO TAKE ACTION

Personalized User Experience

Website ecosystem

…Leading to More Customer Interactions

• Schedules meeting
• Fills form
• Registered on the website
• Subscribe to content
• Runs fund compare

Decide Develop Distribute Differentiate Deliver Insight

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INFORMATION DELIVERY EMPOWERS THE ORGANIZATION TO BUILD BETTER, RELEVANT EXPERIENCES

Sales

Report & Intelligence

Follow up with lead

Decide Develop Distribute Differentiate Deliver Insight

Analyze preferences, activities, etc.

Marketing

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Own It: Data becomes the differentiator to provide value to your audience

Facebook LinkedIn Twitter Social Dataflow Video Dataflow Search Dataflow

Web Analytics Paid Search Organic Search Email Dataflow Display Ads Dataflow Jira Dataflow Voice of customer team Traffic and content team Display team Department Social team Video production team Marketing automation team 24

MAKING DATA LIVING IN SILOS AVAILABLE AT EVERYONE’S FINGERTIPS

• Setting dashboards to enable various

teams

• Engage individuals on the data

available

• Set up alerts and triggers on KPIs
• Empower users to analyze their work
• Empathize with the results
• Ideate on the strategy
• Develop and execute

Empathize Analyze Ideate Develop Distribute

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A SINGLE SOURCE OF ACTIONABLE DATA EMPOWERS USERS TO CREATE VALUE

Personalized User Experience …Leading to More Customer Interactions

• Schedules meeting
• Fills form
• Registered on the website
• Subscribe to content
• Runs fund compare

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INSIGHTS–DRIVEN MARKETING LEADS TO MORE PERSONALIZED EXPERIENCES AND INTERACTIONS

WHAT WE HAVE COVERED TOGETHER TODAY

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Use tips to engage the organization to get the most out of your various data sources, finding innovative solutions and setting new standards Understand how to unleash your data to drive business results in new ways, extracting more value at scale Learn how Domo fits into an ever-growing technology stack that supports digital transformation Leverage various ways to empower users to create value 1 2 3 4 Engage Empower Extract Evolve

THANK YOU

THANK YOU

Chris Potts John Hancock AVP of Marketing Analytics cpotts@jhancock.com https://www.linkedin.com/in/christophermpotts/ Thomas Pening John Hancock Investment Management Head of Marketing Intelligence & Technology thomas_pening@jhancock.com https://www.linkedin.com/in/thomaspening/