Website Enhancement Program 2015-16 S takeholder Update January - PowerPoint PPT Presentation

Website Enhancement Program 2015-16 S takeholder Update – January 2016

 Welcome  Review of Obj ectives  Proj ect Updates & Accomplishments  Timelines  Questions on Updates  New Homepage & Template Designs  Questions on Designs  Next Meeting Stakeholder Update Agenda

Obj ectives

 Increase alignment of the website to the University’s strategic goals and priorities  Develop a homepage and additional pages that provide effective marketing, communication and storytelling to prospective students and other University audiences  Update navigation, wayfinding and search, using an iterative approach, to improve access to content for all audiences  Ensure stakeholders are actively involved in the proj ect and a program of continuous improvement Objectives

Proj ects

Overall S tatus COMPLETED IN PROGRESS TO BE STARTED 6 10 2

Establish a process for website feedback, updates, features and enhancements  Process set during program planning  All feedback, updat es, feat ure request s and enhancement request s st art wit h Universit y Web & Digit al Communicat ion COMPLETE

Enhance on-going usability testing  Using Google Analyt ics, anecdot al feedback, feedback forms, issue t racking and out reach meet ings  Added “ User Test ing” videos  Added subscript ion service for heat maps and scrollmaps  Formed t he Websit e Managers Council t o provide a more formal vehicle for evaluat ion and feedback COMPLETE

Complete the legacy website migrations  All Universit y unit s’ Web pages are now maint ained wit hin t he Adobe Experience Manager Web cont ent management syst em  Web & Digit al Communicat ion t eam is archiving and delet ing any cont ent remaining on t he legacy servers  Faculty sites under www.odu.edu/ ~midasid convention will remain for now  S tudent organization sites under orgs.odu.edu will remain for now  Forms on ww2 will remain for now COMPLETE

Complete the academic program listing proj ect  Refreshed t he browsing int erface at www.odu.edu/ academics/ programs  Creat ed a vet t ed, aut horit ative list of t he Universit y’s programs and necessary accompanying dat a for display on t he websit e  Developed a process for maint aining t hat list COMPLETE

Migrate AEM to version 6.1  S t ood up new, fast er servers for Websit e aut horing, publishing and delivery  Migrat ed cont ent and digit al asset s from AEM 5.6 inst allat ion t o new 6.1 environment COMPLETE

Modify the website information architecture  Informat ion archit ect ure group has complet ed t wo working sessions – t he group will hold t wo more work sessions t o complet e t he proposal  Work complet ed:  University navigation  About ODU  Academics  Admission  Tuition & Aid  Research & Impact IN PROGRESS

Refresh the University homepage  Research and dat a analysis complet e  New design is dat a-driven and includes new int eract ive feat ure, enhanced news, event s and calls t o act ion and social media int egrat ion  Homepage links reduced from 101 t o 64  Design present at ion follows t his present at ion  New design will also be present ed t o t he Websit e Managers Council IN PROGRESS

Refresh the University website template  Research and dat a analysis complet e  New design is based on dat a and best pract ices and leverages exist ing layout s  Frequent ly access informat ion will be easily accessible, based on usabilit y t est ing  Design present at ion follows t his present at ion  New design will also be present ed t o t he Websit e Managers Council IN PROGRESS

Improve wayfinding and create traditional/ expected navigation  Funct ional specificat ion complet e  Visual design of t he new navigat ion is incorporat ed int o t he new t emplat e design  Navigat ion component will launch as part of t he it erat ive st eps of t he t emplat e refresh IN PROGRESS

Improve the website directory system  Phase I complet e  Refreshed individual profile display  Creat ed cent ral reposit ory t o st ore direct ory informat ion  Creat ed Monarch Profile Manager t o provide single point of informat ion updat e and display management ht t p:/ / www.odu.edu/ it s/ news/ 2015/ 4/ profiles  Phase II is likely out of scope for t his program PHASE I – COMPLETE

Develop and communicate solutions for faculty & instructional websites  ODU WordPress now available for Universit y employees and st udent s (t emplat ed opt ion)  CLT t raining available  Complet ing development on HTML/ PHP solut ion wit h URLs managed t hrough WordPress server (“ DIY” opt ion)  Example of each will be present ed at t he next st akeholder meet ing IN PROGRESS

Evaluate Adobe Analytics as analytics solution  S cheduling demonst rat ion of Adobe Analyt ics in coming weeks  Will evaluat e benefit s versus Google Analyt ics  Will evaluat e added benefit s versus added cost s  Decision t o be finalized prior t o next st akeholders meet ing IN PROGRESS

Improve integration and leveraging of Google Analytics in Adobe Experience Manager  If decision is t o pursue Adobe Analyt ics, t his proj ect will be eliminat ed from t he program  First st ep will be t o ident ify addit ional funct ionalit y and avenues for int egrat ion int o t he WCMS STARTS AFTER ADOBE ANALYTICS EVALUATION

Enhance digital asset manager interface & content Simplified DAM structure:  Rest ruct uring of t he DAM is in progress   Images  Evaluat ing new digit al asset management  Units capabilit ies available in AEM 6.1  Graphics  S pecifying enhancement s t o ext ernal  Audio DAM search  Video  Directory  Policies  Curriculum S heets IN PROGRESS

Improve search functionality  Evaluat e cont inuing t o use Google search versus AEM’s built -in search  Deliverables from t he informat ion archit ect ure modificat ion proj ect will help improve expect ed search result s STARTS THIS MONTH

Establish a model for content managers  Discovery work complet ed  Posit ion descript ion creat ion in progress Top KSAs Additional KSAs   Web content management experience in higher Ability to set and communicate deadlines education  Digital asset management & metadata management  Attention to detail  S trong writing skills  S trong editing & proofreading  Intermediate computer skills  Highly motivated and able to work without  supervision S trong time management skills   User interface design/ good design aesthetic S trong organizational skills   Ability to interpret requests from multiple Working knowledge of Web best practices constituents IN PROGRESS

Enhance the Web Communication Partners program  Enhanced the forms that content Digital Presence Consultations to be managers must frequently use scheduled for:   Enhanced Web Communication Partner Career Development S ervices service standards  Registrar’s Office  Developed and presented training on  S tudent Financial Aid the AEM news system  Academic Enhancement  Developing annual refresher training  Preview  Developing digital asset management training  Registration  Developing “ How to Write for ODU”  College of Continuing Education & Professional Development  Developing permissions lookup IN PROGRESS

Enhance and improve social integration with Adobe Experience Manager pages  Research and dat a collect ion complet e  Vimeo component development nearing complet ion  Will develop a Facebook feed component  Will offer cust omized Twit t er feed component s  Will offer cust omized Inst agram feed component s IN PROGRESS

Timelines

Timelines 2015 2016 May June Sept May June Mar July Aug Nov Apr Dec Feb Apr Oct Jan Project or Task Name Project Initiation Process & procedure for website updates, features, enhancements and feedback Demonstrate strategic plan alignment Implement usability testing Stabilize Environment Complete legacy website migrations Complete the academic program/search project Migrate AEM to version 6.1 Contingency

Timelines 2015 2016 June Sept June May May Nov Mar July Aug Dec Apr Oct Feb Apr Jan Project or Task Name Enhance the University Website Modify the information architecture Refresh the University homepage Refresh the website template Improve wayfinding and navigation Improve leveraging of Google Analytics Enhance digital asset manager interface Improve search functionality Contingency

Timelines 2015 2016 May June Sept May June Mar Aug Nov Apr July Dec Feb Apr Oct Jan Project or Task Name Related Initiatives Directory project – phase 1 Directory project – phase 2 (?) Faculty website solution Improve Website Management Evaluate Adobe Analytics Establish content manager model Enhance the WebComm Partners Enhance social integration in AEM Contingency

Questions about progress or timelines?

Homepage & Template Refresh Walk-Through

Next Meeting – Last week of March or first week of April

www.odu.edu/website/projects/enhancement Deliverables page added Thank you for your continued partnership!