Website Enhancement Program 2015-16 S takeholder Update January - - PowerPoint PPT Presentation

Website Enhancement Program 2015-16 S takeholder Update – January 2016



Welcome



Review of Obj ectives



Proj ect Updates & Accomplishments



Timelines



Questions on Updates



New Homepage & Template Designs



Questions on Designs



Next Meeting

Stakeholder Update Agenda

Obj ectives



Increase alignment of the website to the University’s strategic goals and priorities



Develop a homepage and additional pages that provide effective marketing, communication and storytelling to prospective students and other University audiences



Update navigation, wayfinding and search, using an iterative approach, to improve access to content for all audiences



Ensure stakeholders are actively involved in the proj ect and a program of continuous improvement

Objectives

Proj ects

Overall S tatus

COMPLETED TO BE STARTED IN PROGRESS

6 10 2

Establish a process for website feedback, updates, features and enhancements

 Process set during program planning  All feedback, updat es, feat ure

request s and enhancement request s st art wit h Universit y Web & Digit al Communicat ion COMPLETE

Enhance on-going usability testing

 Using Google Analyt ics, anecdot al

feedback, feedback forms, issue t racking and out reach meet ings

 Added “ User Test ing” videos  Added subscript ion service for heat maps

and scrollmaps

 Formed t he Websit e Managers Council

t o provide a more formal vehicle for evaluat ion and feedback COMPLETE

Complete the legacy website migrations

 All Universit y unit s’ Web pages are now maint ained wit hin t he Adobe

Experience Manager Web cont ent management syst em

 Web & Digit al Communicat ion t eam is archiving and delet ing any cont ent

remaining on t he legacy servers



Faculty sites under www.odu.edu/ ~midasid convention will remain for now



S tudent organization sites under orgs.odu.edu will remain for now



Forms on ww2 will remain for now

COMPLETE

Complete the academic program listing proj ect

 Refreshed t he browsing int erface at

www.odu.edu/ academics/ programs

 Creat ed a vet t ed, aut horit ative list

• f t he Universit y’s programs and

necessary accompanying dat a for display on t he websit e

 Developed a process for maint aining

t hat list COMPLETE

Migrate AEM to version 6.1

 S

t ood up new, fast er servers for Websit e aut horing, publishing and delivery

 Migrat ed cont ent and digit al asset s from

AEM 5.6 inst allat ion t o new 6.1 environment COMPLETE

Modify the website information architecture

 Informat ion archit ect ure group has complet ed t wo working sessions –

t he group will hold t wo more work sessions t o complet e t he proposal

 Work complet ed:



University navigation



About ODU



Academics



Admission



Tuition & Aid



Research & Impact

IN PROGRESS

Refresh the University homepage

 Research and dat a analysis complet e  New design is dat a-driven and includes new int eract ive

feat ure, enhanced news, event s and calls t o act ion and social media int egrat ion

 Homepage links reduced from 101 t o 64  Design present at ion follows t his present at ion  New design will also be present ed t o t he

Websit e Managers Council IN PROGRESS

Refresh the University website template

 Research and dat a analysis complet e  New design is based on dat a and best pract ices

and leverages exist ing layout s

 Frequent ly access informat ion will be easily

accessible, based on usabilit y t est ing

 Design present at ion follows t his present at ion  New design will also be present ed t o t he Websit e Managers Council

IN PROGRESS

Improve wayfinding and create traditional/ expected navigation

 Funct ional specificat ion complet e  Visual design of t he new navigat ion is

incorporat ed int o t he new t emplat e design

 Navigat ion component will launch as part of t he

it erat ive st eps of t he t emplat e refresh IN PROGRESS

Improve the website directory system

 Phase I complet e  Refreshed individual profile display  Creat ed cent ral reposit ory t o st ore direct ory

informat ion

 Creat ed Monarch Profile Manager t o provide single

point of informat ion updat e and display management ht t p:/ / www.odu.edu/ it s/ news/ 2015/ 4/ profiles

 Phase II is likely out of scope for t his program

PHASE I – COMPLETE

Develop and communicate solutions for faculty & instructional websites

 ODU WordPress now available for Universit y

employees and st udent s (t emplat ed opt ion)

 CLT t raining available  Complet ing development on HTML/ PHP solut ion

wit h URLs managed t hrough WordPress server (“ DIY” opt ion)

 Example of each will be present ed at t he next st akeholder meet ing

IN PROGRESS

Evaluate Adobe Analytics as analytics solution

 S

cheduling demonst rat ion of Adobe Analyt ics in coming weeks

 Will evaluat e benefit s versus

Google Analyt ics

 Will evaluat e added benefit s versus

added cost s

 Decision t o be finalized prior t o

next st akeholders meet ing IN PROGRESS

Improve integration and leveraging of Google Analytics in Adobe Experience Manager

 If decision is t o pursue Adobe Analyt ics,

t his proj ect will be eliminat ed from t he program

 First st ep will be t o ident ify

addit ional funct ionalit y and avenues for int egrat ion int o t he WCMS STARTS AFTER ADOBE ANALYTICS EVALUATION

Enhance digital asset manager interface & content

 Rest ruct uring of t he DAM is in progress   Evaluat ing new digit al asset management

capabilit ies available in AEM 6.1

 S

pecifying enhancement s t o ext ernal DAM search IN PROGRESS

Simplified DAM structure:



Images



Units



Graphics



Audio



Video



Directory



Policies



Curriculum S heets

Improve search functionality

 Evaluat e cont inuing t o use Google search

versus AEM’s built -in search

 Deliverables from t he informat ion

archit ect ure modificat ion proj ect will help improve expect ed search result s STARTS THIS MONTH

Establish a model for content managers

 Discovery work complet ed  Posit ion descript ion creat ion in

progress IN PROGRESS

Top KSAs



Web content management experience in higher education



Attention to detail



S trong editing & proofreading



Highly motivated and able to work without supervision



User interface design/ good design aesthetic



Ability to interpret requests from multiple constituents Additional KSAs



Ability to set and communicate deadlines



Digital asset management & metadata management



S trong writing skills



Intermediate computer skills



S trong time management skills



S trong organizational skills



Working knowledge of Web best practices

Enhance the Web Communication Partners program

Digital Presence Consultations to be scheduled for:



Career Development S ervices



Registrar’s Office



S tudent Financial Aid



Academic Enhancement



Preview



Registration



College of Continuing Education & Professional Development

IN PROGRESS



Enhanced the forms that content managers must frequently use



Enhanced Web Communication Partner service standards



Developed and presented training on the AEM news system



Developing annual refresher training



Developing digital asset management training



Developing “ How to Write for ODU”



Developing permissions lookup

Enhance and improve social integration with Adobe Experience Manager pages

 Research and dat a collect ion complet e  Vimeo component development nearing complet ion  Will develop a Facebook feed component  Will offer cust omized Twit t er feed component s  Will offer cust omized Inst agram feed component s

IN PROGRESS

Timelines

Timelines

Project or Task Name 2015 2016 Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June Project Initiation Process & procedure for website updates, features, enhancements and feedback Demonstrate strategic plan alignment Implement usability testing Stabilize Environment Complete legacy website migrations Complete the academic program/search project Migrate AEM to version 6.1 Contingency

Timelines

Project or Task Name 2015 2016 Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June Enhance the University Website Modify the information architecture Refresh the University homepage Refresh the website template Improve wayfinding and navigation Improve leveraging of Google Analytics Enhance digital asset manager interface Improve search functionality Contingency

Timelines

Project or Task Name 2015 2016 Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June Related Initiatives Directory project – phase 1 Directory project – phase 2 (?) Faculty website solution Improve Website Management Evaluate Adobe Analytics Establish content manager model Enhance the WebComm Partners Enhance social integration in AEM Contingency

Questions about progress

• r timelines?

Homepage & Template Refresh Walk-Through

Next Meeting – Last week of March or first week of April

Thank you for your continued partnership!

www.odu.edu/website/projects/enhancement

Deliverables page added