We've gone from the industrial age which This involves developing - - PowerPoint PPT Presentation

Want more mind maps? http://www.DigitalMarketingU.com

The future isn't dismal after all! We've gone from the industrial age which was very labour based now to the "knowledge age" of marketing The knowledge workers that we know about are the ones that are going to be displaced fasted There are going to be ones that do a lot of work that is filtering existing data out and giving some reasonably algorithmic sorting

• f them

What is the role of a marketer? Some bits of marketing are going to be automated very quickly An example of this is Search Advertising

• That used to be largely crafted by

marketers, now you can ask google ad-words "to just make this optimised for a certain goal" The creation and planning is still required for marketers. The co-ordination of marketing within other functions in any

• rganisation

Some types of marketing should be avoided Roles like programmatic and data rich marketing will start to become automated very soon What does a future T-Shaped Marketer look like? Why not become a "Pi Person"? This involves developing two specialisms which might be better than diving into just one e.g. being a psychologist and understanding data Learn to develop linking strategy and

• perations. This could be the cross

piece for your development How do I understand where the

• rganisation is trying to get to?

How do I concentrate the effort with me and my team to try and serve that purpose? Articles on what the experts say the future of digital marketing holds What Is The Future Of Digital Marketing? Digital Marketing Is The Future Of Customer Support Future-Proofing for Growth in the Age of AI Advanced Technology - What does the future of Digital Marketing look like?

Advanced Technology - What does the future of Digital Marketing look like?

• 1. Want more mind maps? http://www.DigitalMarketingU.com

Link: http://digitalmarketingu.com/login/

• 2. The future isn't dismal after all!

2.1. We've gone from the industrial age which was very labour based now to the "knowledge age" of marketing 2.2. The knowledge workers that we know about are the ones that are going to be displaced fasted 2.3. There are going to be ones that do a lot of work that is filtering existing data out and giving some reasonably algorithmic sorting of them

• 3. What is the role of a marketer?

3.1. Some bits of marketing are going to be automated very quickly 3.1.1. An example of this is Search Advertising -That used to be largely crafted by marketers, now you can ask google ad-words "to just make this optimised for a certain goal" 3.2. The creation and planning is still required for marketers. The co-ordination of marketing within other functions in any organisation 3.3. Some types of marketing should be avoided 3.3.1. Roles like programmatic and data rich marketing will start to become automated very soon

• 4. What does a future T-Shaped Marketer look like?

4.1. Why not become a "Pi Person"? 4.1.1. This involves developing two specialisms which might be better than diving into just one e.g.

being a psychologist and understanding data 4.2. Learn to develop linking strategy and operations. This could be the cross piece for your development 4.2.1. How do I understand where the organisation is trying to get to? 4.2.2. How do I concentrate the effort with me and my team to try and serve that purpose?

• 5. Articles on what the experts say the future of digital marketing holds

5.1. What Is The Future Of Digital Marketing? Link: https://www.forbes.com/sites/forbesagencycouncil/2018/03/28/what-is-the-future-of-digital- marketing/#195863aa31e3 5.2. Digital Marketing Is The Future Of Customer Support Link: https://www.forbes.com/sites/forbesagencycouncil/2017/10/25/digital-marketing-is-the-future-of- customer-support/#75d7a6414e19 5.3. Future-Proofing for Growth in the Age of AI Link: https://blog.hubspot.com/marketing/future-proofing-for-growth-in-the-age-of-ai