We use only the best produce available. Using “leftover” produce may be a cute marketing tool, but we know after making juice for over two years that what you put in has a massive influence on what you get. Pressed, bottled & Cold Pressure Verified all JIT. This ensures that only the freshest lemonades are on their way to your stores! We have found the perfect balance of a premium product at an accessible price . Our unique Cold Pressure Verification method & exceptional stale dating allows members to purchase mineral infused lemonades at Metro that will not spoil during their normal consumption phase - no waste equals great value in this category.
There is no doubt that this category is on trend & in demand. Well has been a pioneer in the category & has been responsible for the innovations that have made it more accessible to larger and larger audiences. Our juice and lemonades sell across all COT’s in Canada. Our lemonade is pressed, immediately bottled & then Cold Pressure Verified, all in one HACP certified facility! We do not want our lemonade being trucked back & forth from Provinces while naturally occurring bacteria grow and the juice is oxidizing. There is no safer lemonade than Well. We will also never “sunburn” our product with short wave radiation as others are experimenting with now. HACP!!!! We use only the safest & best Canadian made bottles that keep the product safe, perform the best in Cold Pressure Verification & feel and look as beautiful as the lemonade.
Before we met… ...we had to be the best made juice on the market. Recipes were perfected & SKUs were modified, dropped and new ones added to ensure we found the ultimate profiles for our target consumers. All profiles are unilaterally engaged; each SKU sells as much as the other and they do not cannibalize each other. We have a SKU for every lemonade consumer. ...our produce had to be the safest, best tasting & most consistent. Simply put, if we don't put the best tasting produce in we won’t get the best tasting lemonade out… period. You can not use “B” grade rotational produce and expect to get great quality, or even consistency for that matter. Metro consumers expect a level of quality and consistency; Well delivers.
...our cold chain logistics needed to be rock solid We needed to ensure that we could get anywhere we needed to go in Canada. Well is the only truly National cold pressed juice company in the country with the longest shelf life of any CP juice in Canada. ...our bottles had to be the best. Using only Canadian made and Canadian certified bottles was a mission critical for us. We found a producer who’s thick beautiful bottle performs 100% with our CPV & keeps the product as fresh as the day it was pressed! ...we had to further compress our COGs Our purpose has always been to get the best juice and lemonade possible in as many consumer hands as possible. We have worked tirelessly for 2 years to get our COGs in such a place that we can provide the value proposition that Metro members expect.
Certified Organic • Well’s lemonade will now proudly display the organic logo. The Canadian Food Inspection Agency only permits products that contain a minimum of 95% organic content to be certified. • Well lemonade is truly Canadian born-and-bred. Every ounce of our product comes from Canada - from our produce down to the bottle. • Well is the only manufacturer positioned to provide a truly national, fully HACCP, cold chain logistics guaranteed program to Canada’s multi regional and National retailers.
0.125" diameter Separation is Separation is completely natural. completely natural. Keep refrigerated. Keep refrigerated. Shake & enjoy! Shake & enjoy! La séparation est La séparation est complétement naturelle. complétement naturelle. Conserver au réfrigérateur. Conserver au réfrigérateur. Bien agiter et savourez! Bien agiter et savourer! nutrient infused organic lemonade 4" Limonade biologique infusée de nutriments drink drink .ca .ca spirulina • spiruline filtered water eau filtrée lemon juice jus de citron honey miel ginger juice jus gingembre Ingredients: filtered water • organic lemon spirulina spiruline juice • organic honey • organic ginger juice • organic spirulina Ingrédients: eau filtré • jus de citron biologique • miel biologique • jus de gingembre biologique • spiruline biologique 6.8125"
0.125" diameter Separation is Separation is completely natural. completely natural. Keep refrigerated. Keep refrigerated. Shake & enjoy! Shake & enjoy! La séparation est La séparation est complétement naturelle. complétement naturelle. Conserver au réfrigérateur. Conserver au réfrigérateur. Bien agiter et savourez! Bien agiter et savourer! nutrient infused organic lemonade 4" Limonade biologique infusée de nutriments drink drink .ca .ca cayenne • cayenne filtered water eau filtrée lemon juice jus de citron maple syrup sirop d'érable beet juice jus de betterave cayenne pepper poivre de cayenne Ingredients: filtered water • organic lemon juice • organic maple syrup • beet juice • organic cayenne pepper Ingrédients: eau filtré • jus de citron biologique • sirop d’érable biologique • jus de betterave • poivre de cayenne biologique 6.8125"
0.125" diameter Separation is Separation is completely natural. completely natural. Keep refrigerated. Keep refrigerated. Shake & enjoy! Shake & enjoy! La séparation est La séparation est complétement naturelle. complétement naturelle. Conserver au réfrigérateur. Conserver au réfrigérateur. Bien agiter et savourez! Bien agiter et savourer! nutrient infused organic lemonade 4" Limonade biologique infusée de nutriments drink drink .ca .ca charcoal • charbon de bois filtered water eau filtrée lemon juice jus de citron coconut nectar nectar de noix de coco activated charcoal charbon bois Ingredients: filtered water • organic lemon juice • organic coconut nectar • activated charcoal Ingrédients: eau filtré • jus de citron biologique • nectar de coco biologique • charbon active. 6.8125"
Merchandising Support • Metro 360 supports Well Lemonades with 450 field merchandisers from coast to coast. We are in stores working with department managers, communicating merchandising plans, and ensuring alignment between head office and retail. • Metro 360 supports Well Lemonades with in-store demonstrations, in-store couponing, and social/digital marketing initiatives. We are able to efficiently geo-target consumers directing them to Metro retail locations. • All of these merchandising and marketing initiatives separate us from our competition. We are truly best in class when it comes to standing behind our products.
Monthly Sales MONTH SALES (CAD) October (2017) $33,221.08 November (2017) $18,524.56 December (2017) $16,195.71 January (2018) $21,290.56 February (2018) $16,161.66 March (2018) $24,175.34 April (2018) $35,179.28 TOTAL: $164,748.19
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