VOLUNTEER RETENTION “A Return on Investment (ROI) Approach”
Donna Lockhart The RETHINK Group
VOLUNTEER RETENTION A Return on Investment (ROI) Approach Donna - - PowerPoint PPT Presentation
VOLUNTEER RETENTION A Return on Investment (ROI) Approach Donna Lockhart The RETHINK Group Reminders You can hear us, we cannot hear you! Cant hear? Try turning up your volume Call in by phone or use your computer
VOLUNTEER RETENTION “A Return on Investment (ROI) Approach”
Donna Lockhart The RETHINK Group
Reminders
Can’t hear?
Have a question? Use the Q&A box, any time. Will have time at
the end to address questions or email me later.
Downloads
Theatre
AGENDA
survey at the end)
engaged? Key Concepts
Your Survey Results: Good – Bad news
Length of stay for volunteers:
todays terms of longevity this is good although it may not stay this way).
was long-term.
Reasons for leaving:
lives and cannot commit more (these reasons you Cannot Control).
come back; and ‘burnout’…these are areas to be concerned about. (these reasons you Can Control). ¡ We ¡will ¡look ¡at ¡the ¡specific ¡ques2ons ¡you ¡listed ¡on ¡the ¡ survey ¡at ¡the ¡end. ¡ ¡
RETENTION
Retention is the outcome we strive for with our recruitment plan.
terms, many years.
which volunteers have enjoyed. So instead of a ‘fixed’ commitment…there appears to be a redefining of retention to mean “ whatever time the volunteer has chosen to give us.” ¡
better understand what we need to do to respond to volunteers and support them for whatever time we have them for.
efforts they give you no matter how long they stay.” (here is
shorter times, you will be recruiting more often)
recognition program based on pins/years of service? So if length of time is not our recognition…here is where it impacts
webinar “ There is a dynamic tension between these three elements!”
Retention Factors are only as good as the rest of the volunteer management system:
Key Concepts
“Beyond your control?”
1. Volunteers leave…they do not stay forever 2. Volunteers leave if job change or moving
¡ Volunteer in your arts organization with spouse…illness …they leave. ¡ 40 hour community involvement – youth leave when commitment completed (if we haven’t captured them into our cause)
this as part of volunteer engagement.
“WITHIN YOUR CONTROL?”
good job
time limited opportunities (episodic). (Come build one set and
see if you like this)
volunteers that supports everyone!
¡ ¡
Your ¡Two ¡Survey ¡Issues ¡
# ¡1: ¡“Never ¡showed ¡up” ¡OR ¡“showed ¡up ¡once ¡and ¡did ¡not ¡return” ¡ ¡ ¡ Let’s ¡do ¡a ¡quick ¡online ¡POLL ¡ ¡ “What ¡do ¡you ¡think ¡might ¡be ¡the ¡primary ¡reason ¡that ¡volunteers ¡do ¡ not ¡show ¡up ¡aBer ¡an ¡interview/or ¡don’t ¡come ¡back ¡aBer ¡their ¡first ¡ experience?” ¡ ¡ ¡ ¡ ¡ ¡ ¡
THINGS ¡TO ¡TRY
1. FOLLOW ¡UP: ¡Call ¡and ¡find ¡out ¡why ¡they ¡did ¡not ¡come ¡back ¡(you ¡ demonstrate ¡interest ¡in ¡them) ¡ 2. Ask ¡them ¡what ¡support ¡they ¡need ¡to ¡be ¡a ¡volunteer ¡with ¡you. ¡ ¡ 3. If ¡they ¡did ¡not ¡come ¡back ¡aBer ¡first ¡Rme….do ¡something ¡about ¡
Was ¡it ¡lack ¡of ¡organizaRon/not ¡ready ¡when ¡they ¡came? ¡Was ¡no ¡ work ¡when ¡they ¡arrived? ¡ ¡ 4. Ask ¡them ¡to ¡consider ¡another ¡role ¡(you ¡demonstrate ¡flexibility ¡and ¡ creaRvity) ¡or ¡create ¡something ¡new ¡together. ¡ ¡ 5. Thank ¡them ¡for ¡taking ¡an ¡interest…sorry ¡that ¡there ¡was ¡not ¡a ¡good ¡
# ¡2 ¡Issue: ¡“Burnout” ¡ ¡ Let’s ¡do ¡a ¡quick ¡online ¡POLL ¡ ¡ “What ¡can ¡we ¡do ¡to ¡help ¡eliminate ¡burnout/or ¡volunteer ¡faRgue?” ¡ Select ¡the ¡ones ¡in ¡the ¡list ¡that ¡you ¡would ¡try. ¡ ¡ ¡ ¡ It ¡is ¡usually ¡the ¡keen ¡volunteers ¡who ¡are ¡willing ¡to ¡do ¡more…take ¡on ¡ more ¡tasks…” ¡the ¡world ¡is ¡run ¡by ¡those ¡who ¡show ¡up.” ¡ ¡
Asked YOU
6 months to a year = 2 1 year = 2 2 years = 8 3 years = 26 Often stay longer than role time = 5 Stayed to complete role then gone = 2 ¡ This ¡begs ¡the ¡quesRon: ¡What ¡does ¡retenRon ¡mean? ¡If ¡they ¡stayed ¡to ¡ complete ¡the ¡role ¡then ¡you ¡retained ¡them. ¡ ¡ Our ¡‘expectaRons’ ¡are ¡ge[ng ¡in ¡the ¡way. ¡We ¡sRll ¡expect ¡volunteers ¡to ¡ stay ¡for ¡a ¡long ¡Rme. ¡ ¡
Retention Rate
stay.
We need to think differently about retention so that we can understand any changes we need to make to improve. If a volunteer indicates they can help with one event and they do that…they stayed for the time committed. If they did not show up or did not complete the event fully…then retention would not
Retention Considerations
meet their needs.
position they agreed to
longer than planned
SHORT TERM
What influences volunteers to stay in the short term?
and volunteer.
to do good work.
cause and see the impact they are making.
Short Term: Best Practices
Team with a mentor for the first month.
informally
¡
LONG TERM
longer? What does longer mean in today’s climate? Many of you have volunteers 3+ years!!
Ideas for Long Term
need to know them to understand this.
them helps you understand when the time is right to suggest a change.
training and recognition.
“your cause”. Get their stories. ¡
results and tangible rewards. How can you show them the impact?
feel honored to help.
If you are having trouble retaining volunteers, ask them for
Then make the changes that are necessary to improve! Some things you have control over. The climate, how volunteers are treated the first time they come etc. Volunteer profiles have changed. Volunteers today are not willing to do much of the work organizations still offer. Which if you can’t recruit them there is no one to retain.
4 TOP RETENTION STRATEGIES
(as identified by Imagine Canada research)
experience
cause
than they give’
volunteer experience
Let’s do a quick POLL:
“Put ¡yourself ¡in ¡the ¡shoes ¡of ¡a ¡Volunteer…..you ¡have ¡ volunteered ¡to ¡coordinate ¡the ¡next ¡play; ¡set ¡up ¡the ¡ stage ¡for ¡the ¡next ¡musical…or ¡sell ¡drinks ¡during ¡the ¡ intermission ¡or ¡greet ¡the ¡patrons ¡as ¡they ¡arrive ¡to ¡ the ¡theatre. ¡ ¡
Other retention strategies…
¡
¡ ¡ (I ¡have ¡provided ¡the ¡slides ¡on ¡the ¡elements ¡
¡
¡ ¡
“Individuals who have volunteered in the past cite poor management of their time and talents by nonprofits as the primary reason they stop volunteering.”
A Sound Investment: The Value of Adding Volunteer Resources Management to your Philanthropic Portfolio, Volunteer Canada and UPS Study, 2004.
SUMMARY
building.
do” and the match to what the volunteer wants to do and is motivated to do. Volunteer profiles have changed and volunteers want opportunities where they can use skills/experience and make an impact.
are with you.
¡ ¡
Best Practice
Think of volunteers as “NON- RENEWABLE” Resources. When you think about this …these words come to mind: precious, scarce, unique, limited quantity….and if we frame volunteers in this way…YOU might just be recruiting less because you are retaining them longer.
Final Questions?
experience with you!
strategies.
and those on the webinar site. ¡
Questions from the Survey
Youth Question: most of our volunteers are youth …they are gone when the commitment is over (some are 40 hrs community service). How can we encourage them to stay on? Ideas:
resume building? Did you help them see the link to employment? Did you give them a reference letter? Did you make it fun? Do you support youth and have a youth-friendly culture? These things go a long way to encouraging youth to stay…but again, youth are busy and like short term opportunities.
to an arts group where they are going.
Con8nued…
General Volunteer Issues: (Burnout & Commitment); making volunteering fun: volunteer incentives; how to make volunteers self-managed; how to stay connected between seasonal events. Ideas:
make it fun? Build fun into planning meetings; do something with the group outside of the organization; attitude & atmosphere (lighten up).
events; find employment; find out what volunteers need.
self-managed? Leadership training; expectations; given freedom to do the work their way?
calls; invite to focus/planning group (have a virtual volunteer do these things?)
Questions posted today….or email me…
experience
recognition
decision-making
the cause
how it affects the community
their commitment
illness, cared for someone with Alzheimer’s or gone hungry – know the impact. What is the impact you see when volunteers help in the arts sector?
support
management, staff and the corporation on board?
pocket expenses…
when people work together. Momentum and camaraderie are important to overall experience.
more than they give’
enhanced and useful to them outside of the volunteer situation. This is “added” value.
networks, get a job via the network, reference letter that leads to an interview…out of isolation into meaningful work
contribution
articles on many topics. Books can be purchased online> Keeping Volunteers: A Guide to Retention by Rick Lynch and Steve McCurley
are three examples:
Village Thttps://charityvillage.com/Content.aspx? topic=Top_ten_tips_for_volunteer_management_and_retention&last=5 53#.VIHH0DHF9h4ips
https://charityvillage.com/Content.aspx? topic=understanding_volunteer_retention&last=553#.VIHIWDHF9h4
Donna Lockhart.
Resources
by topic
Effective Volunteer Involvement. www.lindagraff.ca
Volunteer Involvement and Screening Resources – Seven Steps.
attachment for participants).
Please share your feedback by completing the survey below.
If you have questions after the webinar is over, please contact me and I will try to help you!
Donna Lockhart, The RETHINK Group donna@rethinkgroup.ca www.rethinkgroup.ca
https://www.surveymonkey.com/s/LYZMLKT
How to Manage Volunteer Burnout
How do you manage volunteer burnout? Managing burnout actually begins from your first contact with volunteers. Get to know them – what motivates them, why they’re serving, what they hope to give and receive from the experience – and then match them with an appropriate volunteer opportunity. As they serve with your organization, watch for signs that they may be getting burned out. Signs may include changes in attendance, attitude or work performance. Volunteer burnout may be rooted in a lack of volunteer infrastructure at the organization. Ask yourself questions such as: Do you adequately support volunteers? Do they understand their roles and know who to go to for additional information? Do the employees or volunteer leaders have the skills to supervise the volunteers? Do you have solid volunteer engagement practices in place? Do volunteers feel appreciated and see how their work is contributing to the mission of your
A major cause of burnout is dissatisfaction. Volunteers may want to use or gain new skills. Perhaps they’re tired of their current roles and are looking for a new challenge or even a leadership position. They may feel that their daily tasks don’t align with the position description or recruitment message. Burnout also results when volunteer over-commit themselves to multiple tasks. Staying in contact with volunteers and maintaining open communication can help you spot potential problems before they
Tools to consider when Managing Volunteer Burnout At the most basic level, ask! Sit down and talk to your volunteers. Find out if they’re truly burned out and
Another useful practice is to ensure that all employees and volunteer leaders have adequate training to work with volunteers. Anyone who will be leading volunteers should be equipped with the necessary skills to recruit, train, support and recognize volunteers. Even those who aren’t directly working with volunteers should understand how volunteers are contributing to the organization.
The importance of Managing Volunteer Burnout People volunteer with an organization for a specific, and often very personal, reason. Burn out is a sign that the experience didn’t live up to their expectations. Volunteers in this situation won’t offer their best skills and may negatively influence other volunteers. This situation could impact how effectively and efficiently your organization operates. These volunteers will likely stop serving with your organization. Even before they leave, they may share only the negative aspects of their experiences with friends, family or their social media networks, which can in turn affect how the community, potential volunteers and potential funders view your organization. Volunteer Burnout Management Case example A student from a local college volunteered as the lead on a long-term project. Because the project was so large and was going to take several months, he could have easily gotten burned out. To help keep him motivated about the work, we divided the project into several smaller pieces. We celebrated each of these milestones and recognized his work toward the ultimate goal. We also talked often of the impact of this project and encouraged him to take off some time in the summer to prepare for the next semester of
Resources for Volunteer Management The insights are primarily based on experience and best practices from HandsOn Network affiliates. However, another contributing factor is volunteer motivation. In The Volunteer Development Toolbox (1993), Marilyn Mackenzie and Gail Moore apply Atkinson and McClelland’s research on motivation to
supervised, recognized and placed in jobs or volunteer opportunities. Understanding a person’s primary motivator can help you place and support volunteers and help prevent burnout. Also use these helpful links; Volunteer Recognition http://www.handsonnetwork.org/files/resources/The_Nine_Rules_of_Recognition.pdf Volunteer Leadership http://www.handsonnetwork.org/files/resources/GI_DevelopingVolunteerLeaders_2010_HON.pdf Volunteer Recruitment and Retention http://www.handsonnetwork.org/files/resources/BP_VolunteerRecruitment_2010_HON.pdf
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Self-paced version
(Whenever possible, answers and explanations are interjected in yellow)
Use mouse click to advance the slides
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What kinds of things can you give volunteers to reward them?
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Never under estimate the power of AYSO pins, patches, hats, shirts, jackets, etc. These small items can become cherished collectibles and honored symbols of recognition.
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False!
All volunteers need to feel that their efforts are appreciated!
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Idea #2 Match the Reward to the person
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Idea #3 Make new volunteers feel welcome
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Immediately, from the minute they are recruited!
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this?
Ask Board members to work as ambassadors to find, reach out, and thank all volunteers personally.
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Idea #4 Manage your Region or job with your heart not your head
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Which is better?
A pat on the back and a sincere thank you versus reading a list of names of people you want to thank?
“A pat on the back” and sincere thank you
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Which is better?
Offering a spontaneous show of appreciation versus a plaque given at the end of the season?
Spontaneous appreciation is always wonderful!
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Which is better?
An RC taking all new Regional board members out to lunch versus buying a lunch gift certificate?
This lunch is great!
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Which is better?
Writing a sincere, heartfelt thank you note sent in the mail versus a standard form email sent out to all volunteers?
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Idea #5 Know your volunteers as people
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Your volunteers are parents, spouses, community leaders, people with hobbies, etc..
When you get to know your volunteers as people, you establish emotional ties that are the root of high retention. When you look past the job title to the person, you make volunteers feel as if they’re more than the disposable cogs in the machine.
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Idea #6
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Is training just for coaches and referees?
prepared in their jobs and gain greater satisfaction for their effort if they are properly trained.
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How can you recognize or reward volunteers after training?
Mention them in newsletters; give them pins, certificates, and thank them for taking the time to get trained.
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Idea # 7 Accentuate the positive
Catch volunteers doing something good
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Idea #8 Ditch the “Volunteer of the Year” and go to “Volunteer of the Moment”
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Who could you survey? What kind of questions could you ask? What is the benefit?
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likely to get honest feedback
implemented, explain the reasons.
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Idea #10 Praise Beyond Your Region
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How can you get your Area Director
thanking volunteers? How would receiving praise from the Area Level make a volunteer feel?
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Idea #11
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Give three ideas of the types of acknowledgements, thank you messages
done by a method of communication
Why is email communication not always the best way to retain volunteers?
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Idea #12 Practice what you Preach
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Preach the AYSO Philosophies Give an example of how each of the six AYSO philosophies exemplifies volunteer retention How can you use these ideas?
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Everyone Plays:
Every volunteer is important Balanced Teams Open Registration Positive Coaching Good Sportsmanship Player Development
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Everyone Plays
Balanced Teams – We need to thank,
acknowledge and reward every volunteer, not just the coaches and referees. It is the “balance” of all the volunteers doing their jobs that makes a Region successful Open Registration Positive Coaching Good Sportsmanship Player Development
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Everyone Plays Balanced Teams
Open Registration – Every parent should
volunteer in some way. Volunteering is not just for a few people. Positive Coaching Good Sportsmanship Player Development
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Everyone Plays Balanced Teams Open Registration
Positive Coaching – If we expect parents to
volunteer and stay with AYSO each year, then we (the RC and Regional Board) have to be positive role models Good Sportsmanship Player Development
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Everyone Plays Balanced Teams Open Registration Positive Coaching
Good Sportsmanship – One of the secrets of
keeping volunteers is to get them together for team building and something fun. Volunteers need to feel that they are part of a team and that they are all valued equally. Player Development
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Everyone Plays Balanced Teams Open Registration Positive Coaching Good Sportsmanship
Player Development – It is just as
important to train and develop volunteers as it is players. Volunteers need to have training and support to be successful.
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Idea #13
Give Volunteers Options
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Don’t ever ask a question you may not like the answer to.
What kind of options could you give volunteers that might make them stay longer? (Different positions? Job sharing responsibilities, training..) What kinds of questions don’t you want to ask? (Do you still want to be…?)
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How can you lessen the amount of time your Regional Board members have to devote to their AYSO volunteer positions? What are some time management suggestions you as an RC could give volunteers to help them?
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Idea #15 Recruit the Right People
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What are some positive qualities that you would look for in recruiting volunteers? What are the qualities you would want in volunteers you hope will stay with AYSO?
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people who like to have fun, have a good work ethic, someone who says, “I love AYSO”
things go wrong. A cheery, upbeat, enthusiastic Regional Board is one of the best selling points to keep your volunteers involved for the long haul.
for the attitude of all the volunteers who work with them. If a Registrar is anxious and unprepared for registration and makes everyone feel that he/she cannot wait for the process to be over, how excited do you think the workers at registration will be?
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Idea #16 Remember the Spouses
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Give us your three best ideas. Do any of your Regions do anything that would involve spouses in the volunteering process?
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When planning a “thank you” event, remember to invite the spouses.
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One RC hosted an end of the year party to recognize all the dedicated board members & invited all the spouses. At the dinner he said that he had gifts for all the people who worked hard to make the season so
with a personalized thank you for their patience and generosity in sharing their spouses with AYSO.
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Idea # 17 Encourage each board member to develop a “TEAM” concept for the volunteers they work with.
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How will this get more volunteers involved? How will this help with volunteer retention?
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Make volunteering meaningful. Keep your volunteers by balancing the busy work with meaningful jobs and responsibilities. Include them in your Region’s planning and decision- making so that they have a vested interest in the future of the program. Have a registration team, made up of all the faithful workers, or a field maintenance team that meets once a year for a planning session. Make this as social an event as possible. Serve pizza at a church hall, followed by a planning meeting. Give each member of the team some small project or something to report on. This will make each member of the team feel needed. This is a great way to divide your job up and delegate to other people. Notice who performs well and be sure to reward with praise.
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Idea #18 Whenever possible, recognize volunteers in a public way in front of their peers
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Give us your three best ideas At what other events could recognition take place? It doesn’t always have to be at an AYSO function.
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Idea #19 Talk about volunteers in a positive way behind their back.
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Nothing pleases a volunteer more than to hear that their special efforts were mentioned at a Regional Board meeting or at a coaches or referee meeting. Any ideas?
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Idea #20 Don’t Deceive Volunteers
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What kind of things are RCs and Regional Board members likely to stretch the truth about?
How does this make volunteers feel?
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requires a good deal of time and responsibility, tell them. They will respect your honesty.
easy, quick one if it isn’t. The fastest way to lose a volunteer is by misleading them about the responsibility.
leaving, give the new person some leeway in adding their
job description. Recognize improvements.
approach? Possibly, but when you do recruit someone, they will understand what they have agreed to do and importantly, will get the job done.
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Start and End Meetings on Time
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Why is this important to volunteer retention? What kinds of things can you do to ensure that meetings do start and end on time?
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arrive on time are always frustrated by having to wait for the late arrivers.
sat there waiting for others to come? How did that make you feel?
anyone’s time. At some point in the season, find some part of each board member’s job that they do exceptionally well and ask that they report on it. Or ask that they report on a project that went quite well. This is peer recognition.
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Idea #22 Don’t expect volunteers to stay long if you are always
Management” atmosphere
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What do we mean by “Crisis Management” in running a region? What is the alternative to this type of attitude?
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this volunteer job should be fun. Anticipate and discuss problems ahead of time. Be proactive in your leadership. A realistic approach to a volunteer job allows for expected problems and keeps volunteers calm and ready to handle whatever
for too long.
something that is successful. The Region with its act together will have an easier time retaining its best people.
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Idea #23 Don’t recruit more volunteers than you need
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What does this have to do with volunteer retention? How would you feel if you volunteered and then you never received a call?
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A volunteer, who is never called to do a job they signed up for, will probably never sign up again. As you improve your recruiting process, discuss ways to divide job responsibilities and use every
volunteer in the position they volunteered for, call them and explain the situation. At that time you might be able to recruit them for another
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Idea # 24 Help Volunteers Develop a Succession Plan
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Can you discuss succession planning and still retain volunteers? Why even discuss it? Won’t it make volunteers start thinking about leaving?
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At an “end of the season” board meeting, take the time to thank everyone for doing such a great job. State that you hope that everyone will be returning for the next season. Explain that if any one of them will not be returning, now is the time to let the board know. This will give the entire board a chance to discuss a possible replacement. The last thing you want is to find out two weeks before the season that one of your key volunteers will not be returning. Pass
minutes to fill it out. No discussion is needed at that time. As an RC, you might want to discuss their answers privately.
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Name__________________________ Position________________________
What is your succession plan? ___________________________ ___________________________ If you had to leave your position tomorrow who would take over? ___________________________
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Volunteers get very nervous if they think they have signed on for life. They are likely to stay longer if they know they have the opportunity to “sign a yearly contract”.
This flyer will also give you some idea if the board member has delegated responsibility and developed a “TEAM”. If they have no idea how to answer the last question, you will know there is a potential problem.
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Idea #25
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What are the advantages of doing this? How does it make volunteers feel? Will they stay with AYSO longer?
After every event do a debriefing. This will give you immediate feedback and reveal a lot about what the volunteers are thinking and feeling. Everyone likes knowing their opinions are valued and you can get a head start on problem solving, planning for the next time.
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Here’s a Good Idea:
Have a “We Survived Registration” lunch after the last day of registration. Remember to invite all the workers from previous registration days. Make sure they know this is a “thank you” for their effort.
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Idea # 26
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Idea # 27
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Take the time to say thank you to all the volunteers who help you, mentioning that you hope they will be available to help next year.
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When should you say thank you? To whom? What does this have to do with volunteer retention? What are the two best ways to say thank you?
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you have done? How much better did it feel than an e- mail or a group “thank you”? Remember that feeling and pass it on. When you write the note try to mention one personal compliment that would pertain to only that volunteer.
for example. As you give the gift, look them in the eye, shake their hand and say: “Thank you so much for helping us out. You did a great job. I hope you will be willing to help again.”
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Idea # 28
Provide something that they need
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What could you give teenage volunteers that would help them with their college applications? What could you do for volunteers that might help them professionally?
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College or for a job application.
applying for a job. Employers are looking for young people with the qualities you can attest to: dependability, positive attitude, ability to deal with difficult situations and to be a positive role model.
appreciation.
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Idea #29 Keep it fun and Volunteers will return
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could do with or for your volunteers?
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Idea #30 Bring your Regional Board Members to a Section Conference
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this?
retention?
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education opportunities to help volunteers develop greater skills. They also have an chance to share ideas with other volunteers and usually leave feeling that they are part of the larger AYSO
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Idea # 31
Start a Regional Hall of Fame.
The Hall of Fame can recognize any volunteer or player who has made a significant contribution to soccer and AYSO at the Regional, Area, Section or National level.
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Idea # 32
Recognize a different volunteer at the concession stand or on the field every week. Put a sign up that says: “Find Dan Klein, shake his hand and thank him for being an AYSO volunteer.”
(Secretly get a picture to put up next to his name.)
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Idea #33
Pick a time for board meetings that is convenient for young parents.
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We all deserve a thank you for our volunteer efforts – give thanks freely. Establish an active plan to reward your volunteers – it’s their “pay”. Regardless of your position, you set the tone for all those volunteers who work with you. Remember, everyone is important. Keep it fun and volunteers will return.
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