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VOLUNTEER RETENTION A Return on Investment (ROI) Approach Donna Lockhart The RETHINK Group Reminders You can hear us, we cannot hear you! Cant hear? Try turning up your volume Call in by phone or use your computer


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VOLUNTEER RETENTION “A Return on Investment (ROI) Approach”

Donna Lockhart The RETHINK Group

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SLIDE 2

Reminders

  • You can hear us, we cannot hear you!

Can’t hear?

  • Try turning up your volume
  • Call in by phone or use your computer headphones

Have a question? Use the Q&A box, any time. Will have time at

the end to address questions or email me later.

Downloads

  • Webinar recording
  • PPT Slide presentation
  • American Soccer Association 30 Ideas for Retention
  • Points of Light: How to Prevent Volunteer Burnout
  • Volunteer Management in Arts Organizations: Case Study

Theatre

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SLIDE 3

AGENDA

  • 1. Your Survey results (questions from the

survey at the end)

  • 2. Definition of RETENTION
  • 3. What does it take to keep volunteers

engaged? Key Concepts

  • 4. Factors you control: Factors you don’t
  • 5. Short and long term retention
  • 6. 4 Top Strategies
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SLIDE 4

Your Survey Results: Good – Bad news

Length of stay for volunteers:

  • Many of you indicated volunteers stay for 3 years + (in

todays terms of longevity this is good although it may not stay this way).

  • You may be seeing the tail end of what we believed

was long-term.

  • “Length of stay” HAS changed ….this is a reality that
  • rganizations have to understand and adapt to.
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SLIDE 5

Reasons for leaving:

  • 73% indicated that volunteers moved away or live busy

lives and cannot commit more (these reasons you Cannot Control).

  • Few indicated volunteer never showed up; did not

come back; and ‘burnout’…these are areas to be concerned about. (these reasons you Can Control). ¡ We ¡will ¡look ¡at ¡the ¡specific ¡ques2ons ¡you ¡listed ¡on ¡the ¡ survey ¡at ¡the ¡end. ¡ ¡

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SLIDE 6

RETENTION

  • Getting volunteers is one thing..….KEEPING them is another.

Retention is the outcome we strive for with our recruitment plan.

  • Traditional Notion: once volunteers signed on they stayed
  • forever. There was an expectation that they would stay for long

terms, many years.

  • Current Reality: Volunteers are staying for shorter periods of
  • time. There has been an increase in one day/one off events

which volunteers have enjoyed. So instead of a ‘fixed’ commitment…there appears to be a redefining of retention to mean “ whatever time the volunteer has chosen to give us.” ¡

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SLIDE 7
  • Let’s look at some of the key concepts behind Retention to

better understand what we need to do to respond to volunteers and support them for whatever time we have them for.

  • This is a new concept: “Embrace volunteers for the time and

efforts they give you no matter how long they stay.” (here is

  • ne of those links back to recruitment: If volunteers stay for

shorter times, you will be recruiting more often)

  • Remember when we rewarded long term volunteers with a

recognition program based on pins/years of service? So if length of time is not our recognition…here is where it impacts

  • n our recognition program as well. Remember I said in the first

webinar “ There is a dynamic tension between these three elements!”

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SLIDE 8

Retention Factors are only as good as the rest of the volunteer management system:

  • Expectations
  • Rules
  • Systems
  • People
  • Communication
  • Rewards
  • Climate
  • Setting
  • Success/impact
  • Individualism
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SLIDE 9

Key Concepts

  • Address motivational needs of volunteers
  • Address sense of belonging
  • Treat volunteers as equals
  • Seek/promote opportunities for interaction
  • Respect and utilize diversity
  • Facilitate ownership
  • Celebrate /recognize accomplishments
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SLIDE 10

“Beyond your control?”

1. Volunteers leave…they do not stay forever 2. Volunteers leave if job change or moving

  • 3. Predictable

¡ Volunteer in your arts organization with spouse…illness …they leave. ¡ 40 hour community involvement – youth leave when commitment completed (if we haven’t captured them into our cause)

  • 4. Volunteers do NOT stay forever no matter what YOU do!
  • 5. FACT: Volunteers are staying for shorter periods of time
  • 6. Know the reasons you get (do an exit interview) and accept

this as part of volunteer engagement.

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SLIDE 11

“WITHIN YOUR CONTROL?”

  • 1. ¡Matching the right person with volunteer position
  • 2. Being honest, not promising what you can’t deliver
  • 3. Meet expectations of volunteer
  • 4. Providing the ‘support’ that volunteers need to do a

good job

  • 5. Responding to TRENDS – volunteers want shorter,

time limited opportunities (episodic). (Come build one set and

see if you like this)

  • 6. Building a climate with other staff, members and

volunteers that supports everyone!

  • 7. FACT: If you can’t provide attractive, short term
  • pportunities you may NOT attract volunteers

¡ ¡

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SLIDE 12

Your ¡Two ¡Survey ¡Issues ¡

# ¡1: ¡“Never ¡showed ¡up” ¡OR ¡“showed ¡up ¡once ¡and ¡did ¡not ¡return” ¡ ¡ ¡ Let’s ¡do ¡a ¡quick ¡online ¡POLL ¡ ¡ “What ¡do ¡you ¡think ¡might ¡be ¡the ¡primary ¡reason ¡that ¡volunteers ¡do ¡ not ¡show ¡up ¡aBer ¡an ¡interview/or ¡don’t ¡come ¡back ¡aBer ¡their ¡first ¡ experience?” ¡ ¡ ¡ ¡ ¡ ¡ ¡

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SLIDE 13

THINGS ¡TO ¡TRY

1. FOLLOW ¡UP: ¡Call ¡and ¡find ¡out ¡why ¡they ¡did ¡not ¡come ¡back ¡(you ¡ demonstrate ¡interest ¡in ¡them) ¡ 2. Ask ¡them ¡what ¡support ¡they ¡need ¡to ¡be ¡a ¡volunteer ¡with ¡you. ¡ ¡ 3. If ¡they ¡did ¡not ¡come ¡back ¡aBer ¡first ¡Rme….do ¡something ¡about ¡

  • that. ¡Was ¡it ¡how ¡they ¡were ¡treated? ¡Was ¡it ¡the ¡Rme ¡of ¡the ¡shiB? ¡

Was ¡it ¡lack ¡of ¡organizaRon/not ¡ready ¡when ¡they ¡came? ¡Was ¡no ¡ work ¡when ¡they ¡arrived? ¡ ¡ 4. Ask ¡them ¡to ¡consider ¡another ¡role ¡(you ¡demonstrate ¡flexibility ¡and ¡ creaRvity) ¡or ¡create ¡something ¡new ¡together. ¡ ¡ 5. Thank ¡them ¡for ¡taking ¡an ¡interest…sorry ¡that ¡there ¡was ¡not ¡a ¡good ¡

  • fit. ¡Would ¡they ¡be ¡interested ¡in ¡being ¡on ¡your ¡mailing ¡list? ¡ ¡
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SLIDE 14

# ¡2 ¡Issue: ¡“Burnout” ¡ ¡ Let’s ¡do ¡a ¡quick ¡online ¡POLL ¡ ¡ “What ¡can ¡we ¡do ¡to ¡help ¡eliminate ¡burnout/or ¡volunteer ¡faRgue?” ¡ Select ¡the ¡ones ¡in ¡the ¡list ¡that ¡you ¡would ¡try. ¡ ¡ ¡ ¡ It ¡is ¡usually ¡the ¡keen ¡volunteers ¡who ¡are ¡willing ¡to ¡do ¡more…take ¡on ¡ more ¡tasks…” ¡the ¡world ¡is ¡run ¡by ¡those ¡who ¡show ¡up.” ¡ ¡

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Asked YOU

  • A. How long your volunteers stay?

6 months to a year = 2 1 year = 2 2 years = 8 3 years = 26 Often stay longer than role time = 5 Stayed to complete role then gone = 2 ¡ This ¡begs ¡the ¡quesRon: ¡What ¡does ¡retenRon ¡mean? ¡If ¡they ¡stayed ¡to ¡ complete ¡the ¡role ¡then ¡you ¡retained ¡them. ¡ ¡ Our ¡‘expectaRons’ ¡are ¡ge[ng ¡in ¡the ¡way. ¡We ¡sRll ¡expect ¡volunteers ¡to ¡ stay ¡for ¡a ¡long ¡Rme. ¡ ¡

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SLIDE 16

Retention Rate

  • So from the survey results you indicated how long volunteers

stay.

  • Would someone you recruited a year ago be with you today?
  • Is this different in different roles or programs?
  • If you recruited someone for 6 months role did they fulfill it?

We need to think differently about retention so that we can understand any changes we need to make to improve. If a volunteer indicates they can help with one event and they do that…they stayed for the time committed. If they did not show up or did not complete the event fully…then retention would not

  • ccur.
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SLIDE 17

Retention Considerations

  • Volunteers stay for personal reasons. We need to

meet their needs.

  • Retention is both short and long term
  • Short term: Keeping the volunteer engaged in the

position they agreed to

  • Long Term: How to keep them engaged so they stay

longer than planned

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SLIDE 18

SHORT TERM

What influences volunteers to stay in the short term?

  • Work meets expectations. Good fit between position

and volunteer.

  • Volunteers feel supported.
  • Feel/see the commitment of the organization.
  • Volunteers receive support needed

to do good work.

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  • Volunteers receive consistent, appropriate recognition.
  • Volunteers feel part of a team dedicated to a worthwhile

cause and see the impact they are making.

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Short Term: Best Practices

  • 1. Make sure “match” is right!!
  • 2. Build a relationship
  • 3. Make sure NEW volunteers feel welcome
  • 4. Find ways to support them. Orient and train.

Team with a mentor for the first month.

  • 5. Connect regularly and say thank you

informally

  • 6. Have a space for volunteers, coffee etc.
  • 7. R.O.I …invest upfront and early

¡

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SLIDE 21

LONG TERM

  • What could we do to have volunteers stay

longer? What does longer mean in today’s climate? Many of you have volunteers 3+ years!!

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Ideas for Long Term

  • You have to do a great job in the short term!
  • What motivated them initially may have changed…..you

need to know them to understand this.

  • Keep the work interesting and changing.
  • Build a relationship with each volunteer. Get to know

them helps you understand when the time is right to suggest a change.

  • Long term volunteers continue to need support,

training and recognition.

  • Long term volunteers have most likely connected to

“your cause”. Get their stories. ¡

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SLIDE 23
  • They want to see their work having impact,

results and tangible rewards. How can you show them the impact?

  • Volunteers continue to need appreciation and

feel honored to help.

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If you are having trouble retaining volunteers, ask them for

  • feedback. Find out why they are leaving.

Then make the changes that are necessary to improve! Some things you have control over. The climate, how volunteers are treated the first time they come etc. Volunteer profiles have changed. Volunteers today are not willing to do much of the work organizations still offer. Which if you can’t recruit them there is no one to retain.

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4 TOP RETENTION STRATEGIES

(as identified by Imagine Canada research)

  • 1. Creating a quality volunteer

experience

  • 2. Developing a ‘true believer’ in the

cause

  • 3. Providing organizational support
  • 4. Ensuring the volunteer ‘gets more

than they give’

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SLIDE 26
  • 1. ¡
  • 1. ¡Creating a quality

volunteer experience

Let’s do a quick POLL:

“Put ¡yourself ¡in ¡the ¡shoes ¡of ¡a ¡Volunteer…..you ¡have ¡ volunteered ¡to ¡coordinate ¡the ¡next ¡play; ¡set ¡up ¡the ¡ stage ¡for ¡the ¡next ¡musical…or ¡sell ¡drinks ¡during ¡the ¡ intermission ¡or ¡greet ¡the ¡patrons ¡as ¡they ¡arrive ¡to ¡ the ¡theatre. ¡ ¡

  • What ¡consRtutes ¡a ¡‘quality ¡volunteer ¡experience?’ ¡
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SLIDE 27

Other retention strategies…

¡

  • 2. ¡Developing ¡a ¡‘true ¡believer’ ¡ ¡
  • 3. ¡Providing ¡organizaRonal ¡support ¡
  • 4. ¡Ensuring ¡the ¡volunteer ¡‘gets ¡more ¡than ¡they ¡give’ ¡

¡ ¡ (I ¡have ¡provided ¡the ¡slides ¡on ¡the ¡elements ¡

  • f ¡these ¡later ¡on). ¡ ¡

¡

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SLIDE 28

¡ ¡

“Individuals who have volunteered in the past cite poor management of their time and talents by nonprofits as the primary reason they stop volunteering.”

A Sound Investment: The Value of Adding Volunteer Resources Management to your Philanthropic Portfolio, Volunteer Canada and UPS Study, 2004.

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SUMMARY

  • Working successfully with volunteers is relationship

building.

  • Retention is linked to “what we ask volunteers to

do” and the match to what the volunteer wants to do and is motivated to do. Volunteer profiles have changed and volunteers want opportunities where they can use skills/experience and make an impact.

  • Take control of the things you can change!
  • Support volunteers for whatever length of time they

are with you.

¡ ¡

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Best Practice

Think of volunteers as “NON- RENEWABLE” Resources. When you think about this …these words come to mind: precious, scarce, unique, limited quantity….and if we frame volunteers in this way…YOU might just be recruiting less because you are retaining them longer.

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Final Questions?

  • Thank YOU for the opportunity to share my knowledge &

experience with you!

  • Additional resources and links provided for you …slides
  • utlining the key areas identified in the 4 retention

strategies.

  • Let’s consider the questions that you posted in the survey

and those on the webinar site. ¡

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Questions from the Survey

Youth Question: most of our volunteers are youth …they are gone when the commitment is over (some are 40 hrs community service). How can we encourage them to stay on? Ideas:

  • What did you give them to do? Was it skill based? Great for

resume building? Did you help them see the link to employment? Did you give them a reference letter? Did you make it fun? Do you support youth and have a youth-friendly culture? These things go a long way to encouraging youth to stay…but again, youth are busy and like short term opportunities.

  • If they are off to school or work in another community, link them

to an arts group where they are going.

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SLIDE 33

Con8nued…

General Volunteer Issues: (Burnout & Commitment); making volunteering fun: volunteer incentives; how to make volunteers self-managed; how to stay connected between seasonal events. Ideas:

  • FUN – what can you do within the parameters of your work to

make it fun? Build fun into planning meetings; do something with the group outside of the organization; attitude & atmosphere (lighten up).

  • Volunteer Incentives: skill training; transferable skills; tickets to

events; find employment; find out what volunteers need.

  • Self-Managed volunteers: assess what volunteers need to be

self-managed? Leadership training; expectations; given freedom to do the work their way?

  • Stay Connected: send E-newsletter; invite to events; phone

calls; invite to focus/planning group (have a virtual volunteer do these things?)

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Questions posted today….or email me…

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  • 1. ¡
  • 1. ¡Creating a quality volunteer

experience

  • Meeting volunteer expectations
  • Providing the right amount of supervision, support and

recognition

  • Making volunteers feel part of the team
  • Giving volunteers respect and involving them in

decision-making

  • Providing meaningful work
  • Ensuring their time is well spent
  • Honoring Agreements
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SLIDE 36
  • 2. ¡
  • 2. ¡Developing a ‘true believer’ in

the cause

  • When volunteers see value in their contribution
  • Volunteers see the impact of what they do and

how it affects the community

  • Volunteers find it hard to let go
  • Volunteers develop a passion – it can increase

their commitment

  • When volunteers themselves have faced an

illness, cared for someone with Alzheimer’s or gone hungry – know the impact. What is the impact you see when volunteers help in the arts sector?

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SLIDE 37
  • 3. ¡
  • 3. ¡Providing organizational

support

  • They know the organization is committed. Is

management, staff and the corporation on board?

  • Climate is good – is the culture and climate
  • supportive. Volunteers feel this.
  • Support systems and dedicated resources –
  • rientation, training, reimbursement for out of

pocket expenses…

  • Feel part of a team – energy level increases

when people work together. Momentum and camaraderie are important to overall experience.

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SLIDE 38
  • 4. ¡
  • 4. ¡Ensuring the volunteer ‘gets

more than they give’

  • Volunteers will stay longer if training is

enhanced and useful to them outside of the volunteer situation. This is “added” value.

  • They build new skills, new friends, new

networks, get a job via the network, reference letter that leads to an interview…out of isolation into meaningful work

  • Volunteers see positive change has occurred
  • Volunteers feel wonderful about their

contribution

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SLIDE 39
  • www.energizeinc.com – Susan Ellis web site lots of topics, back

articles on many topics. Books can be purchased online> Keeping Volunteers: A Guide to Retention by Rick Lynch and Steve McCurley

  • CharityVillage: www.charityvillage.com – research section by topic. Here

are three examples:

  • Ten Tips for Volunteer Retention: article by Andy Teller on Charity

Village Thttps://charityvillage.com/Content.aspx? topic=Top_ten_tips_for_volunteer_management_and_retention&last=5 53#.VIHH0DHF9h4ips

  • Understanding Volunteer Retention: Donna Lockhart for Charity Village

https://charityvillage.com/Content.aspx? topic=understanding_volunteer_retention&last=553#.VIHIWDHF9h4

  • Series of articles on Engaging Youth also posted on CharityVillage – by

Donna Lockhart.

Resources

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SLIDE 40
  • www.nonprofitscan.ca – research section with many fact sheets

by topic

  • Graff, Linda: Best of All: The Quick Reference Guide to

Effective Volunteer Involvement. www.lindagraff.ca

  • Volunteer Canada: www.volunteer.ca. The Canadian Code for

Volunteer Involvement and Screening Resources – Seven Steps.

  • Volunteer Today Gazette: www.volunteertoday.com
  • American Soccer Association: 30 Ideas for Retention (sent as

attachment for participants).

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SLIDE 41

Please share your feedback by completing the survey below.

If you have questions after the webinar is over, please contact me and I will try to help you!

Donna Lockhart, The RETHINK Group donna@rethinkgroup.ca www.rethinkgroup.ca

https://www.surveymonkey.com/s/LYZMLKT

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SLIDE 42 Points of Light HandsOn Network generationOn Corporate Institute AmeriCorps Alums 600 Means Street NW • Suite 210 • Atlanta, GA 30318 1625 K Street NW • 5th Floor • Washington, DC 20006 281 Park Avenue South • 6th Floor • New York, NY 10010

How to Manage Volunteer Burnout

How do you manage volunteer burnout? Managing burnout actually begins from your first contact with volunteers. Get to know them – what motivates them, why they’re serving, what they hope to give and receive from the experience – and then match them with an appropriate volunteer opportunity. As they serve with your organization, watch for signs that they may be getting burned out. Signs may include changes in attendance, attitude or work performance. Volunteer burnout may be rooted in a lack of volunteer infrastructure at the organization. Ask yourself questions such as:  Do you adequately support volunteers?  Do they understand their roles and know who to go to for additional information?  Do the employees or volunteer leaders have the skills to supervise the volunteers?  Do you have solid volunteer engagement practices in place?  Do volunteers feel appreciated and see how their work is contributing to the mission of your

  • rganization?

A major cause of burnout is dissatisfaction. Volunteers may want to use or gain new skills. Perhaps they’re tired of their current roles and are looking for a new challenge or even a leadership position. They may feel that their daily tasks don’t align with the position description or recruitment message. Burnout also results when volunteer over-commit themselves to multiple tasks. Staying in contact with volunteers and maintaining open communication can help you spot potential problems before they

  • ccur.

Tools to consider when Managing Volunteer Burnout At the most basic level, ask! Sit down and talk to your volunteers. Find out if they’re truly burned out and

  • why. More importantly, talk about ways to correct the problem and keep them actively engaged at your
  • rganization. Then follow through on your commitments.

Another useful practice is to ensure that all employees and volunteer leaders have adequate training to work with volunteers. Anyone who will be leading volunteers should be equipped with the necessary skills to recruit, train, support and recognize volunteers. Even those who aren’t directly working with volunteers should understand how volunteers are contributing to the organization.

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SLIDE 43 Points of Light HandsOn Network generationOn Corporate Institute AmeriCorps Alums 600 Means Street NW • Suite 210 • Atlanta, GA 30318 1625 K Street NW • 5th Floor • Washington, DC 20006 281 Park Avenue South • 6th Floor • New York, NY 10010

The importance of Managing Volunteer Burnout People volunteer with an organization for a specific, and often very personal, reason. Burn out is a sign that the experience didn’t live up to their expectations. Volunteers in this situation won’t offer their best skills and may negatively influence other volunteers. This situation could impact how effectively and efficiently your organization operates. These volunteers will likely stop serving with your organization. Even before they leave, they may share only the negative aspects of their experiences with friends, family or their social media networks, which can in turn affect how the community, potential volunteers and potential funders view your organization. Volunteer Burnout Management Case example A student from a local college volunteered as the lead on a long-term project. Because the project was so large and was going to take several months, he could have easily gotten burned out. To help keep him motivated about the work, we divided the project into several smaller pieces. We celebrated each of these milestones and recognized his work toward the ultimate goal. We also talked often of the impact of this project and encouraged him to take off some time in the summer to prepare for the next semester of

  • college. He just returned this week and is energized and ready for the next phase of the project.

Resources for Volunteer Management The insights are primarily based on experience and best practices from HandsOn Network affiliates. However, another contributing factor is volunteer motivation. In The Volunteer Development Toolbox (1993), Marilyn Mackenzie and Gail Moore apply Atkinson and McClelland’s research on motivation to

  • volunteering. This research suggests that people have motivators that affect how they prefer to be

supervised, recognized and placed in jobs or volunteer opportunities. Understanding a person’s primary motivator can help you place and support volunteers and help prevent burnout. Also use these helpful links;  Volunteer Recognition http://www.handsonnetwork.org/files/resources/The_Nine_Rules_of_Recognition.pdf  Volunteer Leadership http://www.handsonnetwork.org/files/resources/GI_DevelopingVolunteerLeaders_2010_HON.pdf  Volunteer Recruitment and Retention http://www.handsonnetwork.org/files/resources/BP_VolunteerRecruitment_2010_HON.pdf

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30 Fantastic Volunteer Retention Ideas

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2010 30 Fantastic Volunteer Retention Ideas 2

Self-paced version

(Whenever possible, answers and explanations are interjected in yellow)

Use mouse click to advance the slides

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2010 30 Fantastic Volunteer Retention Ideas 3

Idea #1 Reward their effort

What kinds of things can you give volunteers to reward them?

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2010 30 Fantastic Volunteer Retention Ideas 4

Idea #1

Never under estimate the power of AYSO pins, patches, hats, shirts, jackets, etc. These small items can become cherished collectibles and honored symbols of recognition.

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2010 30 Fantastic Volunteer Retention Ideas 5

True or False?

These gifts alone keep volunteers coming back

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2010 30 Fantastic Volunteer Retention Ideas 6

False!

All volunteers need to feel that their efforts are appreciated!

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2010 30 Fantastic Volunteer Retention Ideas 7

Idea #2 Match the Reward to the person

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2010 30 Fantastic Volunteer Retention Ideas 8

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2010 30 Fantastic Volunteer Retention Ideas 9

Idea #3 Make new volunteers feel welcome

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2010 30 Fantastic Volunteer Retention Ideas 10

  • When do you start?

Immediately, from the minute they are recruited!

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2010 30 Fantastic Volunteer Retention Ideas 11

  • What are some ways to do

this?

Ask Board members to work as ambassadors to find, reach out, and thank all volunteers personally.

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2010 30 Fantastic Volunteer Retention Ideas 12

Idea #4 Manage your Region or job with your heart not your head

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2010 30 Fantastic Volunteer Retention Ideas 13

Which is better?

A pat on the back and a sincere thank you versus reading a list of names of people you want to thank?

“A pat on the back” and sincere thank you

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2010 30 Fantastic Volunteer Retention Ideas 14

Which is better?

Offering a spontaneous show of appreciation versus a plaque given at the end of the season?

Spontaneous appreciation is always wonderful!

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2010 30 Fantastic Volunteer Retention Ideas 15

Which is better?

An RC taking all new Regional board members out to lunch versus buying a lunch gift certificate?

This lunch is great!

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2010 30 Fantastic Volunteer Retention Ideas 16

Which is better?

Writing a sincere, heartfelt thank you note sent in the mail versus a standard form email sent out to all volunteers?

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2010 30 Fantastic Volunteer Retention Ideas 17

Idea #5 Know your volunteers as people

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2010 30 Fantastic Volunteer Retention Ideas 18

Your volunteers are parents, spouses, community leaders, people with hobbies, etc..

When you get to know your volunteers as people, you establish emotional ties that are the root of high retention. When you look past the job title to the person, you make volunteers feel as if they’re more than the disposable cogs in the machine.

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2010 30 Fantastic Volunteer Retention Ideas 19

Idea #6

Train your volunteers

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2010 30 Fantastic Volunteer Retention Ideas 20

Is training just for coaches and referees?

  • No. Every volunteer will feel better

prepared in their jobs and gain greater satisfaction for their effort if they are properly trained.

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2010 30 Fantastic Volunteer Retention Ideas 21

How can you recognize or reward volunteers after training?

Mention them in newsletters; give them pins, certificates, and thank them for taking the time to get trained.

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2010 30 Fantastic Volunteer Retention Ideas 22

Idea # 7 Accentuate the positive

Catch volunteers doing something good

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2010 30 Fantastic Volunteer Retention Ideas 23

Idea #8 Ditch the “Volunteer of the Year” and go to “Volunteer of the Moment”

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2010 30 Fantastic Volunteer Retention Ideas 24

Idea #9 Survey your staff

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2010 30 Fantastic Volunteer Retention Ideas 25

Who could you survey? What kind of questions could you ask? What is the benefit?

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2010 30 Fantastic Volunteer Retention Ideas 26

  • Make sure the survey is anonymous. You’re more

likely to get honest feedback

  • Share the findings – good or bad – with survey
  • volunteers. It will help to foster an atmosphere
  • f open dialogue
  • Implement as many volunteer suggestions as
  • possible. And, for those that are not

implemented, explain the reasons.

  • Continue to conduct the same survey every year.
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2010 30 Fantastic Volunteer Retention Ideas 27

Idea #10 Praise Beyond Your Region

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2010 30 Fantastic Volunteer Retention Ideas 28

How can you get your Area Director

  • r Area Staff involved in praising or

thanking volunteers? How would receiving praise from the Area Level make a volunteer feel?

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2010 30 Fantastic Volunteer Retention Ideas 29

Idea #11

You can’t lead by email alone

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2010 30 Fantastic Volunteer Retention Ideas 30

Give three ideas of the types of acknowledgements, thank you messages

  • r volunteer praises that might be better

done by a method of communication

  • ther than email

Why is email communication not always the best way to retain volunteers?

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2010 30 Fantastic Volunteer Retention Ideas 31

Idea #12 Practice what you Preach

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2010 30 Fantastic Volunteer Retention Ideas 32

Preach the AYSO Philosophies Give an example of how each of the six AYSO philosophies exemplifies volunteer retention How can you use these ideas?

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2010 30 Fantastic Volunteer Retention Ideas 33

Everyone Plays:

Every volunteer is important Balanced Teams Open Registration Positive Coaching Good Sportsmanship Player Development

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2010 30 Fantastic Volunteer Retention Ideas 34

Everyone Plays

Balanced Teams – We need to thank,

acknowledge and reward every volunteer, not just the coaches and referees. It is the “balance” of all the volunteers doing their jobs that makes a Region successful Open Registration Positive Coaching Good Sportsmanship Player Development

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2010 30 Fantastic Volunteer Retention Ideas 35

Everyone Plays Balanced Teams

Open Registration – Every parent should

volunteer in some way. Volunteering is not just for a few people. Positive Coaching Good Sportsmanship Player Development

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Everyone Plays Balanced Teams Open Registration

Positive Coaching – If we expect parents to

volunteer and stay with AYSO each year, then we (the RC and Regional Board) have to be positive role models Good Sportsmanship Player Development

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Everyone Plays Balanced Teams Open Registration Positive Coaching

Good Sportsmanship – One of the secrets of

keeping volunteers is to get them together for team building and something fun. Volunteers need to feel that they are part of a team and that they are all valued equally. Player Development

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Everyone Plays Balanced Teams Open Registration Positive Coaching Good Sportsmanship

Player Development – It is just as

important to train and develop volunteers as it is players. Volunteers need to have training and support to be successful.

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Idea #13

Give Volunteers Options

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Don’t ever ask a question you may not like the answer to.

What kind of options could you give volunteers that might make them stay longer? (Different positions? Job sharing responsibilities, training..) What kinds of questions don’t you want to ask? (Do you still want to be…?)

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Idea #14 Respect your Volunteers’ Time

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How can you lessen the amount of time your Regional Board members have to devote to their AYSO volunteer positions? What are some time management suggestions you as an RC could give volunteers to help them?

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Idea #15 Recruit the Right People

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What are some positive qualities that you would look for in recruiting volunteers? What are the qualities you would want in volunteers you hope will stay with AYSO?

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  • When recruiting volunteers look for a positive attitude,

people who like to have fun, have a good work ethic, someone who says, “I love AYSO”

  • You don’t want anyone who gets easily discouraged when

things go wrong. A cheery, upbeat, enthusiastic Regional Board is one of the best selling points to keep your volunteers involved for the long haul.

  • Each Board member needs to realize that they set the tone

for the attitude of all the volunteers who work with them. If a Registrar is anxious and unprepared for registration and makes everyone feel that he/she cannot wait for the process to be over, how excited do you think the workers at registration will be?

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Idea #16 Remember the Spouses

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Give us your three best ideas. Do any of your Regions do anything that would involve spouses in the volunteering process?

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When planning a “thank you” event, remember to invite the spouses.

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One RC hosted an end of the year party to recognize all the dedicated board members & invited all the spouses. At the dinner he said that he had gifts for all the people who worked hard to make the season so

  • successful. He presented a gift to each spouse

with a personalized thank you for their patience and generosity in sharing their spouses with AYSO.

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Idea # 17 Encourage each board member to develop a “TEAM” concept for the volunteers they work with.

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How will this get more volunteers involved? How will this help with volunteer retention?

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Make volunteering meaningful. Keep your volunteers by balancing the busy work with meaningful jobs and responsibilities. Include them in your Region’s planning and decision- making so that they have a vested interest in the future of the program. Have a registration team, made up of all the faithful workers, or a field maintenance team that meets once a year for a planning session. Make this as social an event as possible. Serve pizza at a church hall, followed by a planning meeting. Give each member of the team some small project or something to report on. This will make each member of the team feel needed. This is a great way to divide your job up and delegate to other people. Notice who performs well and be sure to reward with praise.

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Idea #18 Whenever possible, recognize volunteers in a public way in front of their peers

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Give us your three best ideas At what other events could recognition take place? It doesn’t always have to be at an AYSO function.

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Idea #19 Talk about volunteers in a positive way behind their back.

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Nothing pleases a volunteer more than to hear that their special efforts were mentioned at a Regional Board meeting or at a coaches or referee meeting. Any ideas?

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Idea #20 Don’t Deceive Volunteers

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What kind of things are RCs and Regional Board members likely to stretch the truth about?

How does this make volunteers feel?

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  • If you have asked a volunteer to do a job that

requires a good deal of time and responsibility, tell them. They will respect your honesty.

  • Supply job descriptions for all jobs. Don’t say a job is an

easy, quick one if it isn’t. The fastest way to lose a volunteer is by misleading them about the responsibility.

  • When a volunteer is taking over for someone who is

leaving, give the new person some leeway in adding their

  • wn personal touch to the job while still adhering to the

job description. Recognize improvements.

  • Will you lose some potential volunteers with this honest

approach? Possibly, but when you do recruit someone, they will understand what they have agreed to do and importantly, will get the job done.

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Idea # 21

Start and End Meetings on Time

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Why is this important to volunteer retention? What kinds of things can you do to ensure that meetings do start and end on time?

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  • This may seem like a minor point, but volunteers who

arrive on time are always frustrated by having to wait for the late arrivers.

  • How many of you have been on time for a meeting and

sat there waiting for others to come? How did that make you feel?

  • Board meetings are a great volunteer retention
  • pportunity. Be organized, so that you don’t waste

anyone’s time. At some point in the season, find some part of each board member’s job that they do exceptionally well and ask that they report on it. Or ask that they report on a project that went quite well. This is peer recognition.

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Idea #22 Don’t expect volunteers to stay long if you are always

  • perating in a “Crisis

Management” atmosphere

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What do we mean by “Crisis Management” in running a region? What is the alternative to this type of attitude?

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  • The average person has enough stress in their life;

this volunteer job should be fun. Anticipate and discuss problems ahead of time. Be proactive in your leadership. A realistic approach to a volunteer job allows for expected problems and keeps volunteers calm and ready to handle whatever

  • happens. No one wants to be in a chaotic situation

for too long.

  • Success sells. People want to be a part of

something that is successful. The Region with its act together will have an easier time retaining its best people.

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Idea #23 Don’t recruit more volunteers than you need

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What does this have to do with volunteer retention? How would you feel if you volunteered and then you never received a call?

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A volunteer, who is never called to do a job they signed up for, will probably never sign up again. As you improve your recruiting process, discuss ways to divide job responsibilities and use every

  • volunteer. If for some reason you cannot use a

volunteer in the position they volunteered for, call them and explain the situation. At that time you might be able to recruit them for another

  • position. They deserve this courtesy.
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Idea # 24 Help Volunteers Develop a Succession Plan

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Can you discuss succession planning and still retain volunteers? Why even discuss it? Won’t it make volunteers start thinking about leaving?

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At an “end of the season” board meeting, take the time to thank everyone for doing such a great job. State that you hope that everyone will be returning for the next season. Explain that if any one of them will not be returning, now is the time to let the board know. This will give the entire board a chance to discuss a possible replacement. The last thing you want is to find out two weeks before the season that one of your key volunteers will not be returning. Pass

  • ut the succession plan flyer. Give each of them a few

minutes to fill it out. No discussion is needed at that time. As an RC, you might want to discuss their answers privately.

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Name__________________________ Position________________________

What is your succession plan? ___________________________ ___________________________ If you had to leave your position tomorrow who would take over? ___________________________

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  • Filling out this form is proactive management.

Volunteers get very nervous if they think they have signed on for life. They are likely to stay longer if they know they have the opportunity to “sign a yearly contract”.

  • Don’t avoid the subject of succession planning.

This flyer will also give you some idea if the board member has delegated responsibility and developed a “TEAM”. If they have no idea how to answer the last question, you will know there is a potential problem.

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Idea #25

Always debrief at the end of the season or after an event

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What are the advantages of doing this? How does it make volunteers feel? Will they stay with AYSO longer?

After every event do a debriefing. This will give you immediate feedback and reveal a lot about what the volunteers are thinking and feeling. Everyone likes knowing their opinions are valued and you can get a head start on problem solving, planning for the next time.

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Here’s a Good Idea:

Have a “We Survived Registration” lunch after the last day of registration. Remember to invite all the workers from previous registration days. Make sure they know this is a “thank you” for their effort.

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Idea # 26

Say

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Why is this important? How will it make them feel?

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Idea # 27

Say “Thank You” Thank you!!

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Take the time to say thank you to all the volunteers who help you, mentioning that you hope they will be available to help next year.

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When should you say thank you? To whom? What does this have to do with volunteer retention? What are the two best ways to say thank you?

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  • Thank all volunteers as often as you can.
  • Have you ever received a thank you note for something

you have done? How much better did it feel than an e- mail or a group “thank you”? Remember that feeling and pass it on. When you write the note try to mention one personal compliment that would pertain to only that volunteer.

  • Give out some small gift, to all the workers at registration,

for example. As you give the gift, look them in the eye, shake their hand and say: “Thank you so much for helping us out. You did a great job. I hope you will be willing to help again.”

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Idea # 28

Provide something that they need

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What could you give teenage volunteers that would help them with their college applications? What could you do for volunteers that might help them professionally?

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  • Offer to write a letter of recommendation for

College or for a job application.

  • Offer to be a reference when teenagers are

applying for a job. Employers are looking for young people with the qualities you can attest to: dependability, positive attitude, ability to deal with difficult situations and to be a positive role model.

  • You can do the same type of thing for your adult
  • volunteers. Create letters and certificates of

appreciation.

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Idea #29 Keep it fun and Volunteers will return

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  • What are some fun things you

could do with or for your volunteers?

  • Why is this important?
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Idea #30 Bring your Regional Board Members to a Section Conference

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  • What are the benefits of doing

this?

  • How will it help volunteer

retention?

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  • Section Conferences offer continuing

education opportunities to help volunteers develop greater skills. They also have an chance to share ideas with other volunteers and usually leave feeling that they are part of the larger AYSO

  • community. It is also a great recognition
  • pportunity.
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Idea # 31

Start a Regional Hall of Fame.

The Hall of Fame can recognize any volunteer or player who has made a significant contribution to soccer and AYSO at the Regional, Area, Section or National level.

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Idea # 32

Recognize a different volunteer at the concession stand or on the field every week. Put a sign up that says: “Find Dan Klein, shake his hand and thank him for being an AYSO volunteer.”

(Secretly get a picture to put up next to his name.)

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Idea #33

Pick a time for board meetings that is convenient for young parents.

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Conclusion

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We all deserve a thank you for our volunteer efforts – give thanks freely. Establish an active plan to reward your volunteers – it’s their “pay”. Regardless of your position, you set the tone for all those volunteers who work with you. Remember, everyone is important. Keep it fun and volunteers will return.

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Thank you for attending!